Fat Stacks Review: Niche Site Profits Legit? [Jon Dykstra]

If you’re interested in building a profitable niche website, you may have heard of Fat Stacks.

Fat Stacks is a popular blog and online course platform created by Jon Dykstra.

In this Fat Stacks review, we delve deep into what Fat Stacks is about as well as take a closer look at the popular course Niche Site Profits (Fat Stacks bundle review) and whether it can help you build successful niche websites.

Before I start…

If you’re tired of scams and want a real solution for making money online, check out my no.1 recommendation.

This is the best business to start in 2023 and made me over 27k last month alone:

Go here to see my no.1 recommendation for making money online

Key Takeaways

  1. Fat Stacks is a platform created by Jon Dykstra aimed at providing resources for building profitable niche websites. It offers blog posts, courses, income reports, tools, and focuses on Jon’s expertise in niche sites.
  2. Jon Dykstra, the founder, emphasizes creating niche sites that focus on specific topics to attract targeted audiences. He advocates for providing value, choosing profitable niches, and engaging in effective monetization strategies like display ads over affiliate marketing.
  3. The course, priced at $497, covers various aspects of niche site building, from niche selection to content creation, SEO, and monetization.
  4. It includes practical tools, checklists, and unique strategies for maximizing ad revenue, attracting natural links, and leveraging social media for traffic.
  5. VERDICT: The Fat Stacks Niche Site Profits Course offers valuable insights and strategies for building successful niche sites. It’s a legitimate resource but not a shortcut to quick wealth. The steep learning curve might be overwhelming for beginners, and success isn’t guaranteed for everyone. Yet, for committed individuals, it can be a significant step toward success in the niche site business.

RECOMMENDED: Go here to see my no.1 recommendation for making money online

What is Fat Stacks?

Put simply, Fat Stacks is a platform that provides you with information and resources to help you create and grow a profitable niche website.

The platform offers a variety of resources, including blog posts, courses, and bundles, that cover topics such as content creation, SEO, and monetization strategies.

It was founded by Jon Dykstra in 2014.

Fat Stacks

If you’ve ever heard the term “fat stacks,” you might be more familiar with the informal meaning of making a lot of money.

And you wouldn’t be wide off the mark because Jon Dykstra admits that he was inspired by the show Breaking Bad when he was naming the site.

He says “The name of the blog (and logo) are a reference to the show ‘Breaking Bad’.”

That was in reference to a quote in the show about making a lot of money.

RECOMMENDED: Go here to see my no.1 recommendation for making money online

Who is Jon Dykstra?

Jon Dykstra is a niche site creator who has been publishing since 2012. He has built a six-figure portfolio of high-traffic websites, many of which generate significant passive income through display ads.

Instead of embracing the guru persona, Jon Dykstra thinks of himself as your typical neighborhood dad with a formula that works for making high-income niche sites.

Jon had a 9-5 job and started a blog to promote the business. It got some traction and he ended up quitting his job.

Initially, he was into affiliate marketing but it never made a lot of money. He was about to call it quits when he thought of trying to integrate ads into his blog.

The next day, he made $176 and never looked back.

He founded the Fat Stacks Blog to share his knowledge and experience with aspiring bloggers and niche site creators. His transparent “Tell it like it is” approach has endeared him to his followers and made him a trusted source of information.

He launched his “Niche Site Profits” course to help other people in their journey to making niche sites that earn money.

He owns a portfolio of 16 niche sites that he sometimes flips.

What is Fat Stacks All About?

Fat Stacks offers a range of resources to help you build and grow your niche website. Here are some of the resources that you can find on the platform:

  • Blog Posts: Fat Stacks has a blog that covers a variety of topics related to niche website building and growth.blog postsThe blog posts are written by Jon Dykstra and cover topics such as content creation, SEO, and monetization strategies.
  • Courses: Fat Stacks offers a range of courses that cover various aspects of niche website building and growth. The courses are designed to be comprehensive and cover everything from keyword research to content creation to monetization strategies. We will take a closer look at them (Niche Site Profits in particular).
  • Income Reports: Jon reveals the money that his own niche sites have made although he doesn’t reveal the names of the sites for privacy concerns.
  • Tools: Jon also reveals the tools that he uses for his blogs.Fat Stacks toolsThere are categories of tools both for beginners and advanced webmasters.

Beyond all that, the thing Jon Dykstra is best known for is niche sites.

So, what are they? Let’s find out.

RECOMMENDED: Go here to see my no.1 recommendation for making money online

What is a Niche Site?

A niche site is a website that focuses on a specific topic or niche, such as gardening, personal finance, or travel.

The idea behind niche sites is that by focusing on a specific topic, you can attract a targeted audience and make money through advertising, affiliate marketing, or selling your own products.

Niche sites can be very profitable if done correctly. Successful niche sites can earn anywhere from a few hundred dollars a month to tens of thousands of dollars a month.

However, building a successful niche site takes time, effort, and patience. It’s not something that happens overnight. It’s no wonder some of them are sold for millions of dollars.

There is a lot that goes into it but in simple terms, to build a successful niche site, you need to choose a profitable niche, create high-quality content, and promote your site through social media, SEO, and other marketing channels.

You also need to monetize your site effectively, whether through advertising, affiliate marketing, or other means.

The most important factor when building a successful niche site is to choose a niche that you’re passionate about. Building a niche site takes a lot of work, and if you’re not passionate about the topic, you can easily get burnt out and lose motivation.

So, choose a niche that you enjoy or are, at least, knowledgeable about.

You also have to provide value to your audience. Your content should be informative, engaging, and helpful to your readers.

When you are building a niche site, the problem is that sometimes you don’t know where to start, what tools to use, how to come up with ideas for your content, and how often you should write, just to mention a few things.

That’s where Fat Stacks comes in.

Jon Dykstra has distilled the formula of creating niche sites and he regularly writes about it.

He’s also created a course called Niche Site Profits that covers a lot of what goes into creating successful niche sites.

Let’s take a closer look at what it entails.

Review of Niche Site Profits Course from Fat Stacks

The Niche Site Profits Course, formerly Fat Stacks Bundle, from Fat Stacks provides comprehensive training on building successful niche sites.

It is a step-by-step guide full of rich content and practical application.

Niche Site Profits Review

While Jon teaches you how to monetize your site in a variety of ways, the main one for him is Ads. Here he explains it on the sales page of the course:

“My philosophy is simple: Monetize simple information sites with display ads. Everyone is fighting for affiliate terms (because they think there’s no money in information content), making it relatively easy to rank for hundreds and thousands of keywords, even for newbies.

That’s not all, while Google doesn’t really like affiliate sites, when it comes to information sites, it’s their bread and butter. That’s because Google NEEDS this type of site to sell their ads on so they usually don’t target sites that make them money.”

What he’s saying is that there is more money in focusing on display ads as opposed to affiliate marketing.

He also says that it’s easier to make money in ads:

“That last part is magical. When you sell something 1 person in 100 might buy your stuff (if you are good). When it comes to display ads, you get paid even if the person absolutely hates every sentence you wrote. Best of all this stuff works around the clock. Eating breakfast? Sleeping? The site’s earning you 24/7 without you being on it.”

Jon has been refining his profitable Fatstacks formula since his first website earned $176 a day with ads. He developed a white-hat system that is both simple and profitable, without resorting to tricks to manipulate search engines like Google.

After getting a lot of inquiries about how he went about it, he did the natural thing and created a comprehensive training program that shares his knowledge and techniques for building successful niche blogs.

Jon has openly admitted that while he can provide you with detailed insights and tools, he cannot guarantee results due to differences in effort and circumstances.

RECOMMENDED: Go here to see my no.1 recommendation for making money online

Niche Site Profits Pricing

The course goes for $497

What is included in Niche Site Profits?

Niche Site Profits covers everything from identifying profitable niche topics to setting up your website, mastering SEO techniques, creating engaging content, and effective monetization strategies.

A highlight of the course is Jon Dykstra’s unique method for attracting links naturally without active link building.

Niche Site Profits review

Here are the key components of the course:

  • Profitable Niche selection: You learn how to find niches that others ignore but that are wildly profitable.
  • Easy Win Keywords: You learn about Jon’s 21 research methods that reveal easy-to-win keywords that you can rank for without building links.
  • Maximum Ads Profits: You learn of ways to boost your earnings by squeezing more out of the traffic you get. Some of these ways include strategic ad placements, ways to get users coming back and sticking longer than expected, and more.
  • Tools & Checklists: You also get the tools and checklists Jon uses, including his content checklist, his spreadsheets, what free plugins all his sites have, and more.

From my experience with it, it is a resource-packed course that equips students with a profound understanding as well as the tools necessary for launching and running their own successful niche site business online.

There are bonuses too:

Mastermind Forum

The Fat Stacks forum gives you access to an interactive community platform for ongoing support and knowledge sharing among course participants.

Get Your Niche Site Up in 60 Minutes

Jon Dykstra shows you how to have your own website up and running in just about an hour. He reveals his plugin stack, the theme he uses, and the exact layout deployed on all of his sites.

There are 23 video tutorials on how to master WordPress quickly.

Affiliate Income Without Articles

Jon insists that you do not need to write endless “Best” articles to make affiliate sales. Nor do you need lots of traffic. He has a system he calls “the lazy affiliate method” and he uses it on his niche sites if he wants to add another profit pocket.

Simple SEO for Millions of Clicks

He teaches you his simple, streamlined strategy that ranks information articles. It is the culmination of 10 years of ranking websites distilled into a system that works.

While you can use his system to rank any site, it is suited to sites that serve ads. There is an emphasis on site speed and keeping users clicking more.

How to Sell Sites for Up To 42X Their Value

Flipping niche sites is big business. In this bonus module, you learn how to make the most amount of money when you decide to sell your niche site.

If you are unsure if you want to sell, Jon also shares the framework he uses to figure out if the time is right.

Get Free Traffic from FACEBOOK

In this bonus module, you learn how to get thousands of clicks and maximum engagement from Facebook for free. On top of the traffic from Google, this is a great income booster for a niche blog.

He teaches you how to use some not-so-hidden Facebook tabs to find out exactly what’s hot and working right now and even how to put the whole Facebook strategy on autopilot.

Get a Behind-The-Scenes View of Jon’s Sites

Also included are ‘over the shoulder’ videos where you get to witness live how successful sites are built and managed.

You get to see everything that has happened on his site since 2019 with full transparency.

He does not reveal his sites but he lets you see anything new that he is adding to them.

You also get to see his site’s main metrics and witness any setup experiments he runs like finding out who’s the best content provider.

Get Passive Income From Your Sites

Jon teaches you how to put your site on autopilot. You get all the very carefully worded templates and documents he uses to grow his websites, and all of his processes to automate every aspect of his business.

Publish 10X Content On The Cheap

In this bonus, he reveals his exact strategy with A.I. content. He was skeptical about AI but he has now firmly integrated it into his publishing process.

He also shows you how to use his Layering technique that produces high-quality A.I. content the easy way, his way of creating engaging images, and more.

RECOMMENDED: Go here to see my no.1 recommendation for making money online

Is Niche Site Profits a Legit Course?

The Niche Site Profits course from Fat Stacks is legit and it has a lot to offer.

However, you must be willing to invest time and effort into mastering the material because it is not a get-rich-quick silver bullet to niche site building.

Jon says so himself when he says that although his system is simple, you will not see results overnight. He says that you will have to do actual work and there is no magic “make money” button.

From my first-hand experience, the course the Fatstacks method is about building a sustainable asset, and that takes some time and effort.

The training takes a steep learning curve and makes it as simple as possible.

Having said that, the course may not be the right fit for everyone, but for those who are committed, it can be a significant step towards success in building profitable niche sites.

Does Jon Dykstra Offer Refunds for Niche Site Profits?

There is a 30-day guarantee where you can ask for a refund within 30 days of signing up for the course.

Does Jon Dykstra Offer Refunds for Niche Site Profits?

What We Like About Niche Site Profits

  • The course offers valuable knowledge on building successful niche sites.
  • It focuses on creating sustainable assets, which can provide long-term benefits.
  • Fat Stacks has been a reliable resource for independent niche site builders since late 2014.
  • There are success stories of individuals who have benefited from the Fat Stacks course.
  • The Fat Stacks forum provides a platform for discussion and support making the learning process interactive.

Drawbacks of Niche Site Profits

  • There is a steep learning curve associated with the course.
  • The course requires significant time and effort, which may not be suitable for everyone.
  • Some people might find the course to be pricey.
  • Results may vary among individuals, and success is not guaranteed.
  • The course might seem overwhelming to beginners due to the volume of information provided.

Are there Niche Site Profits discounts?

If you’re looking for a deal, Fat Stacks sometimes offers discounts or bundle deals where you can access multiple courses at a reduced rate.

This is meant to put building successful niche sites within reach of everyone interested in creating their own online business.

It’s an investment into your journey toward making money online through affiliate marketing and website monetization methods taught by Jon Dykstra himself.

RECOMMENDED: Go here to see my no.1 recommendation for making money online

Other Courses and Resources Offered by Fat Stacks

Fat Stacks offers additional courses and resources, including the Freelance Writing Deep Dive Course and the 6-Figure Baseline Blogging Course.

Other Courses and Resources Offered by Fat Stacks

They also provide training materials, forums for discussion, and one-on-one consultations to help aspiring entrepreneurs succeed in their online businesses.

Freelance Writing Deep Dive Course

The Freelance Writing Deep Dive Course offered by Fat Stacks is a comprehensive training program designed to help aspiring writers build a successful freelance writing career.

Freelance Writing Deep Dive Course

This course covers everything from finding high-paying clients to crafting compelling content and improving your writing skills.

With step-by-step guidance and practical tips, you’ll learn the ins and outs of the freelance writing industry, including how to negotiate rates, meet deadlines, and market yourself effectively.

The course also provides valuable resources and templates that will save you time and effort in your freelancing journey.

Whether you’re a beginner or an experienced writer looking to level up your career, the Freelance Writing Deep Dive Course is a valuable investment that can help you achieve your goals in the world of freelance writing.

RECOMMENDED: Go here to see my no.1 recommendation for making money online

6-Figure Baseline Blogging Course

The 6-Figure Baseline Blogging Course offered by Fat Stacks is a comprehensive training program designed to help individuals build successful and profitable blogs.

6-Figure Baseline Blogging Course

This course provides step-by-step guidance on how to start, grow, and monetize a blog that can generate a six-figure income.

With over-the-shoulder video tutorials and in-depth lessons on content creation, keyword research, SEO strategies, and more, this course equips aspiring bloggers with the knowledge and tools they need to achieve financial success online.

By following the proven methods taught in this course, many students have been able to create their own thriving blogging businesses and earn a substantial passive income through affiliate marketing, display ads, and other monetization methods.

Additional training, forums, and consultations

Fat Stacks also offers additional training, forums, and consultations to further support people in their online business endeavors.

These resources provide valuable guidance and allow for networking with like-minded marketers. The forums serve as a platform for discussion, sharing experiences, and seeking advice from experts and fellow niche site builders.

Consultations offer the opportunity for one-on-one coaching and personalized strategies to help individuals reach their goals faster.

These supplementary resources enhance the learning experience provided by the Fat Stacks courses, allowing individuals to further refine their skills and maximize their success in the world of online entrepreneurship.

Success Stories and Reviews

If you’re considering investing in the Fat Stacks course, you’re probably wondering if it’s worth it.

Here are some success stories and reviews from people who have taken the course:

  • Keith from Minted Empire says, “I have to say, I have learned a lot from Fat Stacks. I have been able to grow my niche site traffic by over 100% in just a few months using the techniques I learned from Jon Dykstra’s course.”
  • Spencer Haws from Niche Pursuits says, “I’ve been following Jon Dykstra for years and he’s the real deal. His Fat Stacks course is packed with valuable information and insights that can help you build a profitable niche site.”
  • Erik from No Passive Income says, “I’m really impressed with the Fat Stacks course. Jon Dykstra is a true expert in niche site building and his course is packed with actionable strategies that can help you succeed.”
  • Marko from Passive Income Wise says, “Fat Stacks is an amazing course that can help you build a profitable niche site from scratch. Jon Dykstra is a great teacher and his course is well worth the investment.”

Overall, the reviews for Fat Stacks are overwhelmingly positive.

Many people have been able to build profitable niche sites using the techniques they learned from the course.

If you’re serious about building a successful online business, Fat Stacks is definitely worth considering.

RECOMMENDED: Go here to see my no.1 recommendation for making money online

The Fat Stacks Affiliate Program

If you’re looking to earn income through affiliate marketing, Fat Stacks has got you covered. The Fat Stacks Affiliate Program offers a generous commission rate of 40% on every course, including the Fat Stacks forum.

You get to promote the full course bundle priced at $497 with a $47 annual renewal fee.

The Fat Stacks Affiliate Program

There are no custom discount promotions. However, you can talk to the team and arrange a custom discount for your audience.

The way it works is straightforward:

To become a Fat Stacks influencer, you need to sign up for their affiliate program. Once you join, you’ll get your Fat Stacks affiliate link, which you can use to promote the courses and earn commissions on every sale.

The cookie duration for the Fat Stacks Affiliate Program is 365 days, giving you plenty of time to earn commissions on any sales made by your referrals.

For all people you refer who buy or join a course, they are your referral indefinitely. If they buy something else in the future, you earn a commission on their sales.

If you’re new to affiliate marketing, there are many people who offer an affiliate marketing course that can help you get started.

You can easily find a course that covers everything from finding profitable niches to building and promoting your affiliate site. There are comprehensive courses online that can help you earn more income through affiliate marketing.

RECOMMENDED: Go here to see my no.1 recommendation for making money online

Fat Stacks YouTube

In addition to the blog, Jon runs a YouTube channel where he shares insights into running a blog and building a niche site.

Fat Stacks YouTube


In conclusion, Fat Stacks offers valuable training for individuals looking to build successful niche sites or blogs. Despite a steep learning curve, the course shortens it by providing knowledge and strategies that can lead to sustainable income online.

If you’re looking to build profitable niche sites, then the Fat Stacks Niche Site Profits Course by Jon Dykstra may have crossed your mind.

The course is designed to teach you how to build, grow, and monetize niche sites that can earn you a substantial income.

Throughout the course, Jon shares his own personal experiences and strategies for building niche sites that generate significant revenue. He covers everything from niche selection and keyword research to content creation and monetization.

One of the key advantages of the course is that it’s designed to be practical and actionable. Jon provides step-by-step guidance on how to implement his strategies, and he includes a wealth of resources and tools to help you along the way.

Overall, if you’re serious about building profitable niche sites, then the Fat Stacks Niche Site Profits Course is definitely worth checking out. With Jon’s guidance and expertise, you’ll be well on your way to building a successful online business.

Before you leave

If you’re tired of scams and want a real solution for making money online, check out my no.1 recommendation.

This is the best business to start in 2023 and made me over 27k last month alone:

Go here to see my no.1 recommendation for making money online

David Fortune has been the editor NoBSIMReviews.com since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.

Go here to see the best business to start in 2024