How Does Honey Make Money? [Review, Benefits & Drawbacks]

Have you ever wondered how the popular browser extension Honey generates income while helping millions of users save money on their online purchases?

In this blog post, we explore Honey’s innovative business model and how it profits from connecting savvy shoppers with lucrative deals.

Join us as we delve into how Honey works, what it is, and the Honey business model that contributes to Honey’s success.

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What is Honey

Honey has come a long way since its inception, and its growth and success can be attributed to the company’s innovative business model and dedication to providing value to its users.

How does honey make money

In this section, we will take a closer look at Honey’s journey from its early days to its acquisition by PayPal and beyond.

How it begun

Honey was founded in 2012 by Ryan Hudson and George Ruan, who were frustrated with the process of finding and using promo codes while online shopping. They set out to create a handy tool that would help users find coupons and promo codes automatically, without having to search for them manually.

In its early days, Honey operated as a desktop browser extension for Google Chrome, but it quickly gained popularity among those who shop online. Honey raised several rounds of funding from investors such as Wonder Ventures, Anthos Capital, and others, which helped it expand its user base and develop new features.

PayPal Acquisition

In November 2019, it was announced that PayPal acquired Honey for $4 billion, making it one of the largest acquisitions in the personal finance space. The acquisition was a testament to Honey’s success and the value it provided to its users.

As part of PayPal, Honey has continued to grow and expand its services. It now operates as both a desktop browser extension and a mobile app for iOS and Android users. The honey mobile app makes it even more accessible to shoppers.

Expansion and Partnerships

Honey’s success can also be attributed to its partnerships with online stores and other companies. The company tracks prices and offers for over 30,000 online stores, including Amazon, Ebay, Walmart, and more, and helps users find the best deals available.

Honey also partners with other companies to offer lucrative deals and promotions to its users. For example, it has partnered with Microsoft Edge to offer its services to users of the browser, and it has worked with pizza chains to offer discounts on ordering pizza.

Honey’s ability to help users save money and find the best deals has led to a loyal customer base and has made it a valuable tool for managing personal finances.

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How Honey Makes Money

Honey makes money through affiliate marketing and commission fees, earning a percentage of every purchase made via their extension. It also offers coupon aggregation and cashback offers from partnering merchants.

Affiliate Marketing And Commission Fees

At the core of Honey’s revenue generation is its affiliate marketing strategy. To help users find the best deals while shopping online, Honey partners with numerous retailers who offer commission fees ranging from 0.5% to 10% each time a user completes a purchase using their platform.

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For example, suppose a shopper uses Honey’s browser extension on an e-commerce site that sells clothing. As they add items to their cart, Honey automatically applies relevant coupon codes in order to secure the best possible price for the customer.

Once the transaction is complete, the retailer pays Honey a percentage of the total sales price as a commission for bringing in business.

Coupon Aggregation And Cash Back Offers

Honey’s browser extension acts as a powerful coupon aggregator, automatically searching for and applying the best available promo codes to your online shopping cart at checkout. Instead of spending time scouring multiple websites for discounts, Honey simplifies the process and helps ensure you get the most lucrative deal on your purchases.

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In addition to providing an easy solution for finding promo codes, Honey also rewards users with cashback offers through its free account feature. As customers shop via Honey’s extension or mobile apps, they have opportunities to earn a percentage of their purchase in what’s called “Honey Gold.” This digital currency can later be redeemed for gift cards at popular retailers like Amazon or Walmart once a certain amount has been accumulated.

Loyalty Program Called Honey Gold

With the honey business model, users are kept engaged through its unique loyalty program known as Honey Gold. This enticing feature allows consumers to earn points for every purchase made with the Honey browser extension or mobile app.

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The beauty of the Honey Gold rewards program lies in its simplicity; it encourages customer loyalty by giving shoppers a reason to keep coming back for more savings. Not only does this benefit the user by providing additional incentives beyond just saving on their purchases, but it also helps facilitate the best deals between Honey and its merchant partners.

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Honey’s Business Model

The honey business model operates through its browser extension, which partners with merchants to provide price tracking and notifications, exclusive deals and discounts, as well as coupon aggregation and cashback offers for users.

Using Browser Extension And Partnership With Merchants

Honey browser extension is the backbone of their business model, allowing online shoppers to find and apply coupon codes with just a few clicks. Additionally, Honey partners with merchants to offer exclusive deals and discounts to its users.

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When a user purchases a product through the Honey extension, retailers pay Honey commission fees ranging from 0.5% to 10%. This partnership helps merchants increase their sales while also driving traffic to their websites.

In addition to providing easy access to coupons and deals, Honey also tracks the price history of products on various online stores. By doing so, it notifies users about any possible price drops or discounts that can save them some cash when they decide to make a purchase over time.

Providing Price Tracking And Notifications

Honey helps users save money by providing price tracking and notifications for products they are interested in buying. The browser extension constantly monitors the prices of items across multiple online retailers, alerting users when there is a price drop or when a product goes on sale.

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Moreover, Honey also offers price history charts for each product so that users can see how its cost has fluctuated over time. By analyzing trends like these, customers can get an idea of when it’s best to buy a particular item at its lowest possible price.

Offering Exclusive Deals And Discounts

Honey also makes money by offering exclusive deals and discounts to its users. Through their browser extension, Honey provides access to a wide variety of coupons and promo codes offered by different sellers.

This service helps online shoppers save money on their purchases without having to spend time searching for the best deals. In addition, Honey’s partnering merchants offer attractive deals that can only be accessed through their platform, providing further incentive for consumers to use their services.

Honey’s Commission Fee Structure

Honey’s commission fee structure varies depending on the deal that they have made with their merchant partners. Some merchants may pay a higher commission fee than others, depending on the product or service being sold. Honey’s commission fee ranges from 1% to 15% of the total sales price.

In conclusion, Honey operates on a simple but effective business model. By partnering with merchants and earning a commission fee on online purchases made through their platform, Honey is able to make money and provide value to its users. Honey’s success is a testament to the power of affiliate marketing and the growing trend of online shopping.

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Benefits And Concerns Of Using Honey

Using Honey can save consumers time and money while shopping online with its convenient browser extension and exclusive deals, but there are also privacy concerns about the collection of user data and potential impact on small businesses.

Time And Money Saving Benefits

Honey provides a number of benefits to users, it enables them to save time and save money online while shopping. Here are some of the ways Honey helps users save:

  • Honey’s browser extension automatically applies coupon codes at checkout, saving users time searching for and copying codes.How Does Honey Make Money? [Review, Benefits & Drawbacks] 30
  • Price tracking and notifications alert users when products they’re interested in drop in price, allowing them to purchase items at the best possible cost.
  • Honey Gold rewards program allows shoppers to earn points for purchases made through the extension, which can be redeemed for gift cards, providing extra savings.
  • Honey offers exclusive deals and discounts from partnering merchants that may not be available elsewhere on the web.
  • Users can compare prices across different sellers on one platform, saving time browsing multiple sites.

Overall, Honey’s money-saving features allow consumers to shop hassle-free while benefiting from significant discounts and rewards programs.

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Convenience Of Online Shopping

Online shopping has completely revolutionized the retail industry, and Honey is at the forefront of making it even easier and more convenient for users. With their browser extension, users can shop online without having to manually search for coupon codes or sales.

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Honey tracks prices over time to ensure that users are getting the best possible deal on their purchases, which can add up to significant savings over time. Furthermore, with Honey’s partnerships with numerous merchants across different industries, there truly is something for everyone when shopping through Honey.

Privacy Concerns And Impact On Small Businesses

One of the concerns that some consumers may have about using Honey is related to privacy. Given the amount of personal data collected by online retailers and other companies, it’s understandable that some people worry about sharing their information with yet another service.

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However, Honey takes its users’ privacy seriously and has a transparent policy explaining how they protect user data. On the other hand, small businesses may feel that services like Honey put them at a disadvantage compared to larger retailers.

These businesses often operate on tight margins and may struggle to offer discounts without compromising profits. Yet, many merchants partner with Honey to attract more customers and increase sales volume through exclusive deals and discounts provided on the platform.

Overall, while there are valid concerns around privacy when using any online service, it’s worth noting that services like Honey can also benefit small businesses by providing increased visibility and driving consumer loyalty through partnership programs that offer fair deals for both merchants partners and shoppers alike.


Honey has become a major player in the online shopping world and has helped millions of users find deals on products they love. Honey’s growth and success can be attributed to its innovative business model, dedication to providing value to its users, and partnerships with online stores and other companies.

By operating under an affiliate business model and offering cash back rewards through their Honey Gold program, Honey has been able to generate significant revenue while still providing a free service for its users. As part of PayPal’s family, Honey is poised for continued growth and innovation as it seeks to provide even more value to its user base.

Before you leave

If you’re tired of scams and want a real solution for making money online, check out my no.1 recommendation.

This is the best business to start in 2023 and made me over 27k last month alone:

Go here to see my no.1 recommendation for making money online


David Fortune has been the editor since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.

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