How to Start Making Money Online With Google AdSense

If you want to make money online, Google AdSense is one of the most profitable ways of earning an income as you work from home.

When you join Google AdSense, you can start earning a passive income stream displaying targeted ads on your website, YouTube channel, or blog.

Let’s take a look at how you can set up and use Google AdSense to make money online as well as how you can maximize your earnings.

Before I start…

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How to Start Making Money Online With Google AdSense 7

How to Make Money With Google AdSense

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What is Google AdSense?

Google AdSense is a program that enables you as a website owner to display ads on your website and earn money from them. When your visitors click on the ads, you will receive a portion of the cost per click (CPC).

Google AdSense

Google AdSense connects you to advertisers and then Google serves targeted ads to the websites as per the interests. The ads are displayed in different formats and sizes, which enables you to customize how they appear on your site.

The amount of money you earn per click is based on a number of factors such as the advertiser’s bid, the quality and relevance of the ad, and the type of visitor that is viewing it.

Google AdSense provides a number of monetization options that we will explore later.

Overall, Google AdSense gives you a convenient way of making money online without having to create and sell products or services.

How Google AdSense Works

The first step is to sign up for Google AdSense in order to start using their services. Once that’s done, they will ask you for some basic information about yourself before giving you access to a dashboard from where you can manage your account.

The dashboard offers you a convenient place to customize the types of ads that appear on your site and the locations they will appear in. It is from here that you can also observe detailed statistics about the performance of each ad and then you can identify the ones that are generating more clicks and making you more money.

When you finish setting up, you you can start placing ads on your website or blog. The way you place and format your ads will depend on what type of site you have and the goals you hope to achieve with them.

As you pick out ad units, ensure that you place them in areas where visitors are likely to see them without distracting from other content on the page. You should also try out various sizes and formats of ad units that are visually appealing while still being effective at catching your readers’ attention.

When you set everything up correctly, you can then monitor how much money you’re making through Google AdSense.

Always analyze how each ad unit is performing to determine which ones are generating the most clicks, and revenue. You can also experiment with different formats and sizes until you find one that works for your needs.

That includes changing placement positions or even removing the underperforming ads entirely.

Making money online with Google AdSense is not complicated if you follow these simple steps and pay attention to detail. With that, you can start successfully earning an income through the popular platform.

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How to Get Started on Google AdSense

As we said, signing up for Google AdSense is the first step and it is fairly simple and straightforward.

Google AdSense signing up

You need to have two things to create an AdSense account:

  • A Google Account: You need to have an account that you use for Google services like Gmail. If you don’t have that, the first step will be to create a Google Account.
  • Unique Content: You need to have a site, blog or other original content that you own and that complies with the AdSense policies. Your site doesn’t have to be ready to be allowed to create an AdSense account, so that shouldn’t stop you from creating one.

The page where you start the process looks like this:

Google AdSense signing up

As you can see, you have to share details about your payment country/territory.

You will also be requested to accept the terms and conditions and when you do, you will be redirected to a dashboard that looks like this:

The Google AdSense Dashboard

If you are using Blogger or YouTube (which are also owned by Alphabet and are considered AdSense partners), you should sign up for AdSense via your account on these platforms because the process you will follow will be different.

Here is how you set up on Blogger and how you set up on YouTube to monetize YouTube videos (follow those links for guidance).

The next step is activating your AdSense account. For that you have to share payment details and connect your site to AdSense.

Regarding the payment details, you need to provide your phone number and the mailing address associated with your bank account to get paid.

The payment details and website will have be reviewed to check whether they comply with AdSense policies. It normally takes a few days to get your Google AdSense account approved but that can extend to 2 to 4 weeks.

Once they are done reviewing it, they will send you an email.

With an activated AdSense account, you can now show ads on your site, blog, or YouTube channel.

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The Various Ways of Making Money with Google AdSense

There are different ways for you to monetize your site. The most popular one is cost per click (CPC) ads that pay you a certain amount of money for each ad click. The other is cost per mille (CPM) ads.

The payout rate varies but Google AdSense enables you to customize your settings so that you can get more targeted and higher paying ads.

Here are the ways you can monetize content:

Cost per Click

Cost-per-click (CPC) ads are an advertisement format that pays you each time a user clicks on the ad.

This type of advertising is suited to websites and blogs that have high clickthrough rates (CTR) because the earnings potential is directly proportional to the number of users who interact with the ad.

CPC ads require user interaction to generate revenue so you need to get more visitors to click on the ad in order to realize any return on investment. Fortunately, Google AdSense has customized settings so that you can optimize your ads according to visitor data and target more relevant and higher paying advertisements.

Cost per mille

Cost-per-mille (CPM) ads pay you for every 1,000 impressions the ad receives. This type of advertising, just like CPC, is ideal for websites and blogs with high traffic because the earnings potential is directly proportional to the number of visitors.

However, unlike cost per click (CPC) ads, CPM ads don’t require any user interaction or click in order to generate revenue.

They make money based on how many times they are viewed. Therefore, they tend to be used as a secondary form of monetization after CPC ads have been exhausted because of their relatively low payout rate per impression.

You can optimize your ads according to visitor data and target more relevant and higher paying advertisements just like in CPC.

Cost per Click or Cost per mille which one is better?

Cost-per-click (CPC) and cost-per-mille (CPM) ads have one key difference: CPC ads require user interaction to generate revenue whereas CPM ads don’t. With CPM ads, you get paid based on ad impressions.

AdSense displays the ad that is likely to earn you more money if you use Auto Ads.

When it comes to income potential, CPC ads have a much higher earning capacity because they pay out based on each individual click. CPM ads, on the other hand, will offer a much lower payout rate per impression.

You make more money with CPC ads in the short term but CPM ads serve as a better long-term monetization solution due to their steady income flow regardless of visitor activity.

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Different types of AdSense Ads and Features

The Google AdSense program offers a variety of ad types.

Display Ads

Display Ads are the most commonly used type of AdSense ad, consisting of image-based or text-based ads. These ads can be customized to fit your website’s layout and design.

In-article Ads

This is a Google-optimized ad format that allows you to put native ads between the paragraphs of your page.

They do well on mobile because they are full width. They are perfect for the smaller screen spaces of mobile devices.

Multiplex Ads

This is a native ad format that serves multiple ads in a grid within an ad unit. You can place Multiplex ad units at the end of articles or in sidebars.


Accelerated Mobile Pages (AMP) were launched to make the mobile web experience better by providing a platform for building content pages that load quickly.

AdSense For Video (AFV)

AFV is a feature that allows you to monetize your web and native app-based video content. There are different ad types:

  • Video (linear): This is a video ad that appears before, during, and after the video. They are also referred to as pre-roll, mid-roll and post-roll ads respectively.
  • Standard: Non-skippable video ads also placed in pre-roll, mid-roll and post-roll slots.
  • TrueView: This is a skippable video ad that allow users to skip the ad after approximately five seconds.

Video Search Ads

Video search ads are an advertisement format that enables you to display embedded video advertisements alongside your content. You can tailor the ads to a range of user interests and preferences, as well as target specific keywords and phrases.

Using video search ads allows you to increase your earnings potential as the ads are generally higher paying than static display ads, particularly on high engagement pages. On top of that, you can optimize your ads according to visitor data and target more relevant and higher paying ads.

In-feed Ads

In-feed ads are an advertisement format that enables you to display advertisements directly within the content of your website in your feeds (hence the name). They are native meaning you can customize them to match the look and feel of your content.

A feed can be list of news or articles or a list of products or services.

You place them at the beginning or end of your feed or amongst the content of your feed and your audience will encounter them as they scroll.

The ads can be tailored to different user interests and preferences, and can be used to target specific keywords and phrases.

You can use in-feed ads to increase your earnings potential as they pay more than static display ads. You can optimize them based on visitor data to target more relevant and higher paying advertisements.

Auto Ads

Auto ads is a feature that automates the process of placing ads on your site. It scans your site and automatically place ads where they’re likely to perform well and potentially earn more revenue.

Auto ads simplify the set up process for you because all you need to do is place one piece of code on all pages across your site.

Search Boxes

Search Boxes are a part of the search engine you insert in your site using AdSense that allow visitors to quickly search for related topics on Google directly from your website page, making it easier for them to find what they’re looking for.

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How to link AdSense with Google Analytics

You should link Google AdSense and Google Analytics to gain valuable insights about your website, such as how visitors are interacting with your ads and which ads are performing best.

To link your AdSense account to your Google Analytics account, visit the Admin tab in both accounts.

Select the “Linked Accounts” tab from the left-hand menu of your Analytics dashboard, followed by clicking on “+ Link Account” and selecting “AdSense” from the dropdown menu.

Having linked them, you can track how well each ad format is performing through analytics reports such as Site Usage and Performance Reports. You will also be able to see information related to your strategies such as what ad units are generating more revenue or if certain sizes or colors are more effective than others.

By monitoring these analytics reports regularly, you can gain invaluable insights on how to best optimize your website’s performance to maximize earnings potential.

How to optimize Earnings on AdSense

You can make money with Google AdSense if you know how to optimize your Ads.

Here are some tips on optimizing your AdSense experience for better earnings:

  • Integrate with Google Analytics: Google Analytics enables you to better understand your site visitors and create a better strategy for your ad campaign.
  • Utilize colors and visuals: Colors and visuals make your Google AdSense ads stand out from the rest of your content thus drawing attention to them and potentially increasing clicks.
  • Test different types of ads: This way, you can find the types of ads that perform better on your website or blog than others. You can experiment with text-based, image-based, and video-based advertisements to find the best results.
  • Ensure your site has a positive user experience: In general, user experience (UX) determines your site’s success. Since there are many sites offering similar services, you should differentiate your site in the eyes of your audience by providing a better experience.
  • Optimize for mobile and desktop. Since mobile browsing is huge nowadays, you should have a mobile strategy for your site.
  • Try different ad sizes and locations: You can experiment with different sizes of ads to see which ones generate higher click-through rates. You can also tinker with their placements such as at the top, middle, and bottom of your page.
  • Adjust the number of ads: You can experiment with the number of ads you have on one page to see how to maximize earnings. Too many ads could be off-putting to visitors leading to lower clicks, while too few could result in less revenue.
  • Take advantage of the “Opportunities” section: It enables you to improve account performance by providing ideas you can try out.

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How Much You Can Earn With Google AdSense?

There is no definite answer to this question because the amount that Google Adsense pay varies due to multiple factors.

Your earnings will be affected by factors like how much traffic you get, the size and quality of your blog or website, the type of content you provide, the country where your audience is located, and how you set up your Google ads, just to mention a few.

That being said, AdSense has a revenue calculator that you access as you sign up for your account.

It estimates how much you are likely to make based on the location of your audience and the type of content you will be publishing.

AdSense Revenue Calculator

Approximately, Google pays about 68% of the revenue from each ad click but this figure can vary depending on the number and types of advertisers bidding for an ad placement.

That makes it near impossible to calculate precisely how much you will earn with AdSense since there are many variables at play.

You can target to generate at least $10 per 1,000 visitors in order to make a decent income.

Benefits of Using Google AdSense

AdSense is advantageous for the following reasons:

  1. It is easy to use. This is made possible by the comprehensive guides available showing you how to handle every challenge you may encounter. On top of that, Google AdSense is easy to use and doesn’t need an elaborate setup. You simply sign up for a Google AdSense account, go through the approval process, add the AdSense Ad code to your website, and choose the type of ads you want to display. If you need help with anything, Google does a terrific job answering all questions you have in its elaborate FAQ pages.
  2. There is a wide range of ad formats on offer: Google AdSense has a wide range of ad formats, such as text, display, video, and mobile ads. You get to choose the ad format that best fits your needs.
  3. Customization options: AdSense allows you to customize the appearance of your own ads to match the look and feel of your website, making them less intrusive.
  4. Comprehensive analysis: Google AdSense integrated with Analytics can provide you with useful reporting tools that allow you to track the performance of your ads and make informed decisions about your ad campaigns.
  5. Global reach: Since Google AdSense reaches people from around the world, you can reach a wide audience. This increases the potential for more traffic and more revenue.
  6. Multiple payment options: Google AdSense pays you through a variety payment options making it easy for you to receive your earnings.

Overall, Google AdSense is invaluable for content creators and website owners who want to monetize their website traffic and earn revenue from their content.

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What’s the Difference between Google AdX vs Google AdSense?

Google AdX and Google AdSense are advertising programs offered by Google that have unique features you can utilize to increase website earnings.

Google AdX

AdSense was designed for publishers to monetize websites through text and image-based ads while AdX is a program for larger advertisers who want access to more advanced targeting options, a connection with DoubleClick Bid Manager (DBM), Analytics integration, and increased transparency in terms of impression bidding.

Google AdX allows publishers to sell their ad inventory to advertisers and agencies using real-time bidding technology. The Ad Exchange enables ads and ad space to be allocated much more efficiently across the web.

Alternatives to AdSense

There are many ad networks that act as alternatives to Google AdSense:

BuySellAds: It provides an online marketplace for publishers and advertisers to buy and sell ads directly from one another. Publishers can create custom packages for their ad spaces, allowing them to make more money. This is a contextual ad network that has automated optimization and real-time analytics. It is perfect for small and medium-sized websites and works with different types of ads, including banner and native ads.

Chitika: This ad network delivers targeted ads. It is suited to websites or blogs whose topics are considered niche, since it offers specific ads related to those topics.

BidVertiser: It has an auction system to determine the highest bidder for each of the ad slots it offers its users. It is highly customizable, allowing publishers to choose which types of ads they would like their visitors to see.

Before you leave

If you’re tired of scams and want a real solution for making money online check out my no.1 recommendation.

It’s helped me earn over $300,000 in the last 12 months alone:

Go here to see my no.1 recommendation for making money online

(This is a 100% free training)

How to Start Making Money Online With Google AdSense 7

David Fortune has been the editor since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.

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