Ryan Kaji is one of the highest-paid influencers in the world. His main source of income is his YouTube content.
Despite still being a child, Ryan has been among the top earners on YouTube for three years in a row.
In this review, we will be taking a closer look at the American YouTuber to learn more about his background, his net worth, and how he created his wealth.
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Who is Ryan Kaji?
Ryan Guan, better known as “Ryan Kaji,” is an American YouTube personality who was born in 2011. He is estimated to have a net worth of $50 million. Ryan Kaji became popular due to his YouTube channel, Ryan’s World.
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Ryan Kaji is a prolific content creator, with his channel releasing a new video every day. One YouTube video that put him on the map, “Huge Eggs Surprise Toys Challenge” has surpassed 2 billion views, and is one of the most-viewed videos on YouTube.
Besides starring on the video platform, Ryan has been involved in other projects. For example, he has a show on Nickelodeon called Ryan’s Mystery Playdate that was launched in 2019. Owing to his success, Ryan Kaji’s mother quit her job as a high school chemistry teacher to focus on his career full time.
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What Nationality Is Ryan Kaji?
Although people speculate about Ryan Kaji’s nationality, the young star is American. His father is Japanese and his mother is Vietnamese. His mom was raised in Houston and his dad moved to the US from Japan when he was attending college.
Where does Ryan Kaji live? Ryan Kaji was born in America in 2011 and grew up in Texas. His parents married in 2013, just two years before he had a YouTube Channel.
Who Are Ryan’s Parents?
Ryan’s mother is called Loann Kaji. She was born in 1984, the child of Vietnamese immigrants. She went to the University of Houston before attending Texas Tech University, where she met her future husband and Ryan’s father.
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Ryan Kaji’s father goes by the name Shion Kaji. He joined Texas Tech University in 2009 to pursue a degree in civil engineering.
After Ryan Kaji was born, the couple settled in Texas where his father worked as a structural engineer and his mother a chemistry teacher at a local high school. Loann and Shion are not Ryan’s parents’ real names.
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They are just their stage names designed to keep their identities away from public scrutiny. Ryan Kaji has two twin sisters, Emma and Kate, who are younger than him.
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What is Ryan’s World?
Ryan’s World is the name of Ryan’s main YouTube channel. Ryan Kaji began his YouTube career in 2015 at the age of three when his parents started uploading videos of toy unboxings, reviews, and demos. At the time, the channel was called Ryan ToysReview.
Most of what Ryan did on Ryan Toysreview was open new toys for fun. He had an eager audience and pretty quickly, the channel began to grow. In two years, his videos were getting billions of views and bringing in millions of dollars in revenue.
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The channel features Ryan, his mother, father, and twin sisters. As a result of his popularity, Ryan is one of the highest-paid YouTube personalities in the world.
The channel currently has 32 million subscribers and has amassed over 48 billion views and counting.
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When the channel was still called Ryan’s ToysReview, his parents managed the channel. But as it grew bigger, they had to hire people to help with it. They created a production company called Sunlight Entertainment to manage the channel and produce content. It has 28 employees.
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To leverage Ryan’s success, the company created other YouTube Channels besides Ryan’s world. As of writing this, the company runs nine YouTube Channels. The other eight besides the main one are Ryan’s World Español, Ryan’s World in Japanese, EK Doodles, Ryan’s Family Review, Vtubers, Combo Panda, Gus the Gummy Gator, and The Studio Space.
As Ryan Kaji grows older, the content on his main channel has pivoted from just toy reviews to reflect his interests. For example, you’ll find videos of Ryan doing science experiments, going on adventures, and playing games.
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How Did Ryan Kaji Make His Money?
A large percentage of his income has been from the Ryan’s World YouTube Channel. But he also makes money from other sources. In a nutshell, here are Ryan’s main sources of income:
YouTube
The main channel (formerly called Ryan’s Toys Review) is the most prominent one in terms of revenue. But besides the main channel, Ryan’s YouTube channels earn him revenue through adverts.
Social Media
Ryan’s popularity went beyond the YouTube channel. He was also becoming very popular on social media.
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Following their success on YouTube, the Kajis ventured into Social Media. Kaji’s Instagram account called Ryan’s World has over 153,000 followers. According to some sources, he earns $15,000 for every sponsored post on the handle.
Videogames
After online gaming platform Roblox went public in 2020 with a valuation of $30 billion, it partnered with Ryan Kaji to bring Ryan’s World on the virtual platform. The platform features tons of interactive activities for players, including school, race track, the city center, and the Fun Zone, where players usually challenge play in obstacle courses. Kaji’s partnership with Roblox earns him money when users buy gems by exchanging virtual gadgets. It is estimated that the platform has 36.2 million users every day and even with Roblox earning a 30% cut from the sales, Kaji still brings home more than $1 million every year.
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Television Shows
Ryan Kaji has also ventured into television. Nickelodeon partnered with the young star to create a TV show called Ryan’s Mystery Play Date (Nick Jr.). The show follows Ryan, as he overcomes obstacles and solves puzzles to identify his playdate. In 2019, the show was ranked the best Preschool Series and was subsequently renewed for the fourth season.
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Kaji also has a partnership with Amazon Kids+ to create Ryan Super Spy. It is a live-action, animated show that will see Kaji venture into an animated world to retrieve the Golden console. It is the first original on Amazon Kids+.
Books
Ryan Kaji is a published author besides being a Kid YouTuber. He published Ryan’s World Sticker Scenes book which also became a magazine brand in the UK.
Egmont Publishing released a magazine called Ryan’s World in 2019 and it did so well, it exceeded every expectation. The magazine sold 49,000 copies of its first edition and 52,000 of the second edition. Not long after it debuted, it became the highest selling magazine in the Children’s section in the UK in 2019.
Brand Endorsements
Fast-food restaurant company Hardee’s collaborated with Ryan Kaji to leverage his influence as they were relaunching their products. Ryan endorsed its products and those of its sister group Carl’s Jr. They advertised cheeseburgers, chicken tenders, hotdogs, tacos, and chicken stars.
Kaji’s also endorses Wonderful Halos’ Mandarin oranges too. Kaji visited their orchards and shared his experience with his followers to demonstrate how good the seedless oranges are. He is also affiliated with Bonkers Toys.
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Merchandise
The Kaji family is also into merchandise to leverage their ever-growing YouTube channel. The products were first launched on the global market in 2018 and in that early period, it made $42 million in sales. In 2019, Ryan’s World launched over 1,000 products in 75,000 stores bringing in an estimated $750 million. The merchandise includes action figures, clothes, and accessories. In 2017, Ryan’s World signed an exclusive deal with Pocket Watch, a Kid’s Content Studio, to sell the products at Walmart, Staples, and Mattel.
Colgate partnered with Pocket Watch to create Ryan’s line of toothpaste. Ryan actually visited the factory to hand-select the colors and flavors. The family recently licensed Ryan’s name and likeness to over 5,000 “Ryan’s World” products. this includes action figures, face masks, toys, and bedroom decor.
Ryan Kaji’s Earnings
Ryan’s main source of income is his content and over the years, he has consistently been among the highest paid YouTubers.
From 2016 to 2017, Ryan’s videos brought in more than $11 million in revenue. In 2018, he was the highest-paid YouTuber, earning $22 million in revenue. In 2019 he made more than $26 million off of his content and in 2020, the Kaji family earned $30 million. By some estimates, his main channel earns more than $88,000 per day on average from ads alone.
Owing to his success on YouTube, the family went into merchandising to leverage the popularity of his main channel. As I mentioned earlier, when the products were first launched globally in 2018, they brought in $42 million in sales. In 2019, Ryan’s World released 1,000 products in 75,000 stores. They were sold for more than $750 million, according to Tube Filter.
Net Worth
Most people invariably ask themselves: what is Ryan Kaji net worth? Ryan Kaji and his parents have made a lot of money over the years.
In 2021, Ryan Kaji’s net worth is estimated to be around $32 million. That being said, it’s hard to determine exactly how much Kaji’s net worth is because it is unclear whether the money is held in trust by his parents or otherwise.
Undeniably, his net worth has grown at a steady rate from when he put his name on the map. According to Forbes, Kaji made $11 million between 2016 and 2017 and was number eight among the highest-paid YouTubers. In 2018, his annual income had gone up to $22 million and in 2019, he made $26 million. In 2020, it was estimated that the young YouTuber made $29.5 million.
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Conclusion
Ryan Kaji was already big on YouTube and the world of content creation even before he understood what it meant. Ever since he was on the YouTube Channel, Ryan Toysreview, he has been consistently popular around the world and his rise to stardom is unlike anything we have seen before. His YouTube videos focusing on Toy reviews and at-home science experiments have been massive.
While he made his name with Ryan Toysreview videos, he has grown his brand beyond that with the help of his family. Today, Ryan’s World is one of the most popular channels on YouTube. In addition to YouTube, he is on social media, TV, and kid magazines, which explains why his net worth of 32 million dollars is set to keep growing.
He will keep his stardom growing and it will be exciting to see how one of the youngest influencers fares from here on out.
Before you leave
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David Fortune has been the editor NoBSIMReviews.com since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.