Secret Email System Legit? [Matt Bacak Review & Net Worth]

The Secret Email System is Matt Bacak’s new book where he reveals how he built a 7-figure online business using ethical email marketing to drive revenue, sales, and commissions.

Matt did not have to create a product, run ads, fill out orders, or do any customer service. And he allegedly achieved all that only working 30 minutes a day while generating sales 24/7 passively.

In this Secret Email System review, we will take a look at what this book is about, the system he has built around it, how much it costs, and you can decide whether it is worth it.

Before I start…

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Secret Email System Review

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What is the Secret Email System?

The Secret Email System is a book by Matt Bacak that espouses a counterintuitive approach to creating and running an online business.

It advances what he calls the freedom lifestyle business model, that allows you to create a sustainable and profitable long-term business that requires relatively low input and upkeep thus enabling you to have enough time to have fun and go on adventures.

Secret Email System

Matt says that you can achieve that by creating a “business machine” that works for you 24/7. Then all you have to do is oversee the system. You don’t have to create products or services and you also don’t have chase new clients or deliver to them.

And while you do that, you have the free time to live and enjoy your life while the business works for you.

The secret email system is meant to generate leads and prospects and convert those into sales, customers, and clients.

With this system, you can sell digital products, physical products, low ticket items, and even high ticket items. You can also fill seminars, book out webinars, sell books, nutritional supplements, and even consulting services.

Matt claims that you can do all that without having to rely on paid and often times expensive and highly unpredictable advertising.

He says that most online business owners are learning to switch to the new way of growing their online revenue. More of them are creating businesses that run on autopilot – they only work a few hours a day using the power of email marketing.

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Who is Matt Bacak?

Matt Bacak is the founder of the EPC Institute and a Award-Winning Email Marketer. He got into internet marketing in 1997 and has been email marketing since 1999.

Matt Bacak

He created his first optin page in 2001 and by 2003, he had made his first million dollars just from email marketing. In the last 18 years, he has sent more than a billion emails and at least 8,000 email split test rounds.

His mailing list has more than 10,000 subscribers a day and he heads up the List-Building club on Facebook with over 18,000 members.

He holds the record for the highest gravity ever on Clickbank and for the most affiliates ever signed up for a JV Giveaway launch.

Matt Bacak’s book “The Ultimate Lead Generation Plan” was a bestseller in a few hours. It was about using the power of leads and big lists.

Matt helps clients target his specialty, opt-in email direct marketing systems. Besides being a sought-after digital marketer, he has marketed for some of the world’s top experts.

He claims to be partially retired living with his wife and kids. Most of what he does nowadays is travel, enjoy life, and spend time on his 290-acre property.

Matt Bacak says that it wasn’t always that way because on December 5th, 2008, he had 3 companies (web hosting, publishing, and real estate), a private plane, his own pilot, and a 7,650 sq ft house in a gated community.

But he was working 90 hours a week to keep it all going and hated every minute of it because while he was making a lot of money, he did not have the time to enjoy it.

He realized that life is not all about making money and having the time to enjoy the money you do make is also important.

That’s when he created his new email system that takes him approximately 30 minutes per day.

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How Secret Email System Works

The secret email system enables you to create a business where you don’t have to deal with employees, create products, take care of customer service, or focus on if the ads are bringing in sales or not.

When you perfect it like Matt, all you’ll have to do is send emails to a list that is built by leveraging other people’s products and services.

Matt does that by creating lead feeder websites. Such websites allow online businesses to monetize their email leads.

How secret email system works

Matt Bacak breaks it down to three steps:

  • Step 1. Build a list using other people’s leads that are not being monetized.
  • Step 2: Find and promote products & services that are related to those leads through affiliate marketing.
  • Step 3: Collect money.

The Secret Email System encourages a novel approach to online business. It is perfect for you if you are seeking freedom from a boss, and would like to have the ability to live anywhere, and spend your time on things that you want.

What The Secret Email System Teaches

The Book covers the subject of email marketing but it focuses on the practicalities of it. It covers things like:

  • How to find a market that has huge demand.
  • How to find an irresistible offer that someone else created.
  • How to find a good affiliate program then sign up for it.
  • Buying a domain that is related to the offer.
  • Finding an autoresponder
  • How to crate an opt-in page that also functions as a pre-frame page to the offer.
  • How to send more traffic to the pre-frame or opt-in page to build a list of subscribers.
  • The process of crating a “Welcome Mat” per the book.
  • How to set up the autoresponder sequence that automatically sends out that offer to the new subscribers multiple times (three times is a nice place to start).
  • Matt’s top seven traffic sources to get subscribers.
  • How to send traffic to the Pre-frame Page/Opt-in Page
  • How to find uncover The Motherlode
  • How to grow it (he says that you should “10x it”).

Then you learn how to “turn your business into a machine” so that it can run on autopilot. Another benefit to this is that you can sell the entire business since it is no longer depending on you.

Matt Bacak’s email marketing business set up is different from other online businesses because:

He does not focus on free traffic strategies. He believes that the reality is nothing is free and when something is free, the payment tends to be a lot bigger.

  • He also does not focus on Facebook, Google, or YouTube Ads because the algorithms change frequently making it difficult to build a long-term sustainable business.
  • He does not create his own products or services because creating them is tough. Matt also says that this is a surefire way to fail because you don’t know whether anyone is going to buy your product in the first place.
  • He does not focus on social media marketing. He does not build blogs, or post on Instagram, Snapchat, or any other platform. He is anti-social media because anyone, anywhere at any time can do it and that means if it’s easily done, then it’s not valuable or sustainable.
  • He does not do content marketing because it is useless when you are not selling something.

Instead, he sets up The Secret Email System that turns leads into sales.

It involves selling other people’s product and services and collecting 50-100% off the sale while creating systems that are automated and repeated. This sounds a lot like affiliate marketing.

Matt says that he specializes in affiliate marketing but uses email as a sales tool to created one of the easiest online businesses to run.

He claims that he gets 2-4 times higher profit margins than eCommerce, and there is an endlessly hungry and ever-growing audience for their products and services.

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Chapters in The Secret Email System eBook

Matt Bacak does not reveal the contents of the Secret Email System ebook but he gives us a sneak peak into some of the topics.

secret email system ebook

The eBook explains the Secret Email System and some of the topics discussed include:

  1. The exact step-by-step process for finding the most profitable (and proven) offers that can instantly generate income for you. This is how Matt built a 7-figure online business.
  2. Matt’s top 7 proven and profitable online traffic sources.
  3. The number one mistake most people (especially beginners) do when they get started. Matt says that many gurus tell their students to do it yet it has been proven to be counterproductive.
  4. The most powerful thing Matt Bacak heard from a billionaire when he got started. He claims that it builds empires.
  5. An 8-letter word that Matt says will enable you to achieve a lot more in both your business and your life even when you are asleep.
  6. The method he uses to 10x revenue and profits.
  7. The 7-step process that made him $2.1 million in just one year and got rid of 99% of the things that he hated in his online business.
  8. Matt’s top-secret self-funding subscriber formula that took him several years to improve and allowed him to generate an email list while offsetting the cost of advertising.
  9. Why he thinks focusing on creating a product is one of the biggest mistakes marketers make. He believes that it can diminish your sales and reveals what to do instead.
  10. The breakthrough 3-X formula that will pinpoint exactly what to focus on.
  11. The exact technology he uses to put his business on autopilot thus automating almost the entire process. This enables him to only work 2 hours per week if he wants to.
  12. Matt’s step-by-step digital business process responsible for $23,480,824 in sales. It is at the core of the Secret Email System).
  13. Important details on how you find products you can promote and instantly make money with. It is a strategy that has made many ordinary people rich.
  14. A little-known strategy he uses to get his subscribers to take out their credit cards and spend.
  15. A website Matt uses to get commission checks every week. You can also use this with your digital business and you don’t need anyone to approve you at all.
  16. The secret effect that increases your sales numbers without fail.
  17. If you decide to go against Matt’s key advice and want want to create a product he will still show you how to have an irresistible offer.
  18. One factor that separates people who have success from those who don’t succeed.
  19. One of the most valuable assets that you can have and that you need to make your business do well. It is not a mailing list.

This is just a sample of the topics he covers and as you can see, he is quite vague to not give anything away because he wants you to buy it first.

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What is included when you purchase Secret Email System?

When you pay for the book, you don’t just get the book on the sales page. There are a few other bonuses that come with the ultimate email marketing package.

What is included in secret email system

These are the bonuses you receive:

Bonus #1: Irresistible Offer Video Guide 

It is a video on how to find high converting offers that work.

Bonus #2: Secret Email System Checklist

It is a step-by-step flight checklist that lets you implement the system in the right order so you can get results.

Bonus #3: 3x Formula Calculator

This contains the profit equation Matt uses to break down subscribers, clicks, and EPC to help him maximize his sales.

Bonus #4: 2.1 Mill Email Swipe File (1,000 Emails)

You will get Matt’s private email swipe files of 1,000 emails that’s he says have earned him $2.1 million in sales.

Bonus #5: My Secret 357,582 Lead Gen Template 

This is the exact lead generating template Matt has used to generate 357,582 leads.

Bonus #6: 10,978 New Leads—Daily Masterclass

This masterclass walks you through his method used to generate high quality leads every day.

Bonus #7: Secret Of Millionaire Mind Book

This bonus describes 9 common characteristics of internet millionaires and how to adopt them to become successful.

Bonus #8: Gigantic Swipe File Book  

This book has words, phrases, sentences, and attention grabbing headlines you can use in your emails.

Bonus #9: Free Breakthrough Session With Matt’s Team

This is a 45-minutes strategy session with his team to help you figure out how to implement the secret email system.

Bonus #10: Matt’s Private Facebook Community 

You gain access to a private group of 20,000+ email marketers. With such a group, you can learn, share and network with some of the top email marketers in the world.

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Secret Email System Pricing

The whole package costs $5.60. This ebook normally costs $37 so you will be saving $31.40

Matt suggests that if you want further assistance, there are opportunities to add upgrades to your purchase.

This price is only available because of the secret email system offer and that can end any time. Therefore, confirm whether it is available before you sign up for it.

Is there a guarantee?

There is a 30-day money back guarantee and you even let you keep the book.

“Download the eBook, read it out, but more importantly apply what you learn in there.

And if you’re not blown away by what you learn.

Then just shoot me an email and request a refund within 30 days.

We’ll refund you your $5.60 and let you keep the secret email system book free of charge.”

Who is this for?

The Secret Email System is for you if you want to learn how to make money online mainly focusing on email marketing. It is the perfect course for you if you want to build a list of people that can buy what you promote.

It is for people just starting, people that want to quit their job, people that want to retire early, and also for people that just want to earn a living and have their own freedom business.

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The Secret Email System Conclusion

The Secret Email System program by Matt Bacak has an emphasis on creating and running an online business with the freedom life-style business model. The goal is to get you to build a sustainable and profitable long-term business that gives you the freedom, fun and adventure.

The unfortunate truth is that many gurus on the internet who teach people how to make money this way are not making money online or they lack the experience that Matt brings to the table. The things he shares with you have all been proven to work in the real world.

Although Matt presents it as an email marketing course that has most of the answers, you cannot be sure that the strategies it focuses on will work out. Many people who have tried it out have had challenges while others have thrived. It comes down to who follows the instructions to the letter and even dedicates their time and resources to work.

That being said, I think there are other better approaches to online marketing that can work for most people who want to start a successful online business.

Before you leave

If you’re tired of scams and want a real solution for making money online, check out my no.1 recommendation.

This is the best business to start in 2023 and made me over 27k last month alone:

Go here to see my no.1 recommendation for making money online

David Fortune has been the editor since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.

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