BJK University: Bashar J Katou Legit? [Unbiased Review]

BJK University is an online education platform that was launched by Bashar J. Katou to teach people how to sell on Amazon using Amazon FBA (Fulfillment By Amazon).

BJK University was started by Bashar with the goal of equipping you with the business skills you need to succeed while disrupting the education system.

In this BJK University review, we take a closer look at how BJK University works, what you get when you sign up for it, and who Bashar J. Katou is. By the end, you should be at a better position to decide whether it is a program worth going for.

Before I start…

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BJK University: Bashar J Katou Legit? [Unbiased Review] 7

BJK University Review

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What is BJK University?

BJK University is an online platform created by an online marketer and entrepreneur called Bashar J. Katou to teach people how to sell on Amazon.

Bashar started the program to equip people with the business skills they need to succeed. He also created it with the goal of disrupting the education system.

BJK University

BJK University usually focuses on teaching you how to build and grow an Amazon FBA business, an area that Bashar has specialized in over the years..

When you sign up for BJK University, you get proven strategies from experts, hands-on help, and access to a supportive community. Inside BJK University you also find a simple-to-follow blueprint for building your Amazon FBA business from the ground up.

The course gives you detailed, paint-by-the-numbers instructions and real human support from their coaches. According to Bashar, the coaches are successful Amazon sellers who own FBA stores such as the ones they teach you to about.

It is a bit like Hustler’s University and The Real World, which are both ran by Andrew Tate, in the sense that these platforms also teach people what Andrew claims the conventional educational system fails to provide.

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Who is Bashar?

Bashar J. Katou is an entrepreneur who’s found success selling products online via Amazon FBA. He had an eventful childhood as someone who grew up in war-torn Iraq at the height of the war.

Bashar runs a 7-figure Amazon FBA business and a global 7-figure Amazon FBA educational company (BJK University).

Bashar BJK University

Bashar’s father was wealthy but that had unfortunate consequences for him because it meant that he was an attractive candidate for kidnapping (to extort his father).

Bashar explains, “I had a target on my back. I got kidnapped twice at gunpoint, and my father gave them everything every time. I always felt like I was ruining him just by being alive but he kindly smiled and never held it against me. ‘It wasn’t my fault’ and that was it.”

When Bashar and his family fled to America where his father built another business and saved up money. One day he came to Bashar and gave him $200,000.

His father then told him to either use the money to go to school and become a doctor like his mother wanted or start a business.

It so happens that at the time, Bashar was in college but hated it.

He took the money and opened a restaurant with no idea how to manage money, a team or a restaurant. He quickly learned that he was ill-prepared to run a restaurant. These lessons would later help him out when he started trying to make money online.

Unfortunately, in 2015 the store burned down and he felt like he had failed his father. To make matters worse, his father’s reaction confirmed this. Bashar says that losing his father’s love made him nearly kill himself.

He swore to himself that he would fix the situation and build a business that his father would be proud of. He took on all kinds of jobs, from dishwashing to Uber driving.

Then one day he learned about Amazon FBA on Youtube watching a 20-something guy in a tank top showing off a Lamborghini claiming he got rich on Amazon. He hated the marketer but the idea of selling online intrigued him. That allowed him to walk away from the struggling restaurant business.

He watched more Youtube videos and decided that he would venture into Amazon FBA alone. He borrowed $5,000 from his girlfriend’s mother but lost all of it on bad product choices.

He realized that he was not going to do things alone. He decided to buy a course that would teach him about Amazon FBA with his girlfriend’s credit card because he was too broke to buy it himself. He bought the course from the guy with a tank-top he had seen on YouTube.

Bashar says that it was a crappy course that he finished in a Starbucks within 8 hours but, crucially, it taught him some valuable lessons and got him on track.

After tasting his first successes, his friends started asking how he had started his business. He gave them a few tips and then received an email from one of his friends who’d taken his advice seriously:

“Hey Bashar, thank you so much for your advice!

Just wanted to let you know that I made $36,000 in profit in 6 months!

Thank you so much !”

Those words touched him and he decided that he wanted to impact even more lives like this. To achieve that, he opened the educational platform called BJK University to provide other people with tools and tips they could use to be successful.

This platform would provide live training calls, coaches to help students directly, always up- to-date material, in-depth training, and tools to take the guesswork out of running an Amazon FBA business. He wanted to teach students how to avoid repeating the mistakes he had made on his journey.

BJK University was launched to also disrupt the education system and as Bashar puts it “create a dent in the universe.”

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How BJK University Works

BJK University teaches you different aspects of running an Amazon FBA business. The process is broken down into three models:

The Business Model

You’ll learn how to build an Amazon FBA business with what’s called horizontal scaling.

Horizontal Scaling BJK University

Horizontal scaling is a business model where you learn how to build and scale your business with just one product. Therefore, you focus on one product and use that to grow your business, a strategy favored by many FBA sellers.

Bashar says that it is a beginner-friendly way to start on Amazon because you only need $10k to start and that is the lowest possible realistic starting budget on Amazon. There are many miscellaneous costs that go into that including Amazon FBA fees, product listings, and advertising, just to mention a few.

Another benefit of focusing on only one good product is that you no longer have to focus on researching, launching, and maintaining a dozen products at once, which requires a lot of time and resources.

Bashar also teaches you the private label model. Here, you take an existing, hot-selling product and brand it under your name.

A hot-selling product is a one that’s in high demand and is getting lots of sales. It is proven to be stable in sales for at least a year and eliminates the need to find new profitable products.

With these methods, you avoid wasting your time and resources on fleeting trends. Instead, you build a real business based on facts and numbers.

You learn how to sell your product with a unique design, and sometimes a different functionality, which enables you to stand out from any competition.

The originality enables you to sell what people want without worrying about competitors stealing your ideas.

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The Process

When it comes to the process, you learn everything you need to know like:

  • How to price your products
  • How to list them
  • How to run PPC campaigns. It is Amazon’s advertising service that helps you maximize your sales based on Amazon’s laser-target buyer’s data.
  • How to negotiate prices
  • Order samples
  • Researching and spotting hot-selling products
  • Finding honest and high-quality suppliers
  • Finding an Amazon FBA Inspection service that will inspect your products before you order them.
  • What keywords you should choose
  • How to optimize your listing
  • How to automate your store so you can enjoy your new life.

There are other lessons you learn inside BJK University.

The Support

The last aspect of the training is the customer support.

According to Bashar, even when you are provided with the most in-depth, step-by-step guide, you’ll still have questions and get stuck. That’s a normal part of running a new business especially if you’re a beginner.

BJK University has a team of dedicated coaches just for students. If you are a student, you can always ask questions when you need help.

They have this arrangement where they do weekly live calls during which you can ask questions, get help with your listing, research, or anything else you need.

The coaches are former students who have become successful Amazon sellers due to Bashar’s platform. These students-turned-coaches can relate to and help you every step of the way.

If you cannot attend the weekly live calls, there are recordings. And if the recordings are not your thing, the coaches are available 24/7 within the BJK University platform.

So, unlike other programs and education platforms that have a Facebook group, BJK University has an in-house platform only accessible to students.

BJK University’s platform already has more than 4000 other students. Many of them are already successful sellers and having them in one place to hold you accountable, help you out, and have your back when you feel lonely or stuck on your journey has been helpful to most students.

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BJK University YouTube

Bashar J. Katou regularly posts on YouTube about his Amazon Business strategies.

BJK University YouTube

As of writing this, Bashar’s channel has over 97K subscribers and more than 800,000 total views of his training videos.

How to Join BJK University

If you want to join BJK University, you can do so via the official website (

On the first page you see, there’s a “get started now” button:

How to join BJK University

Once you click that button, you’ll find yourself on a page asking you to provide your email address and phone number to gain access to a case study:

How to join BJK University

Alternatively, you may directed to a page with a video of Bashar talking about the course:

How to join BJK University

And on this page, there’s a button to the checkout page where you can order the course. It looks something like this:

How to join BJK University

BJK University costs $3800 but that could be higher or lower depending on when you purchase it.

There is a process involved when you want to join the course. There are three steps:

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Step 1: Speak to one of the enrollment coaches

You will have a phone interview. It’s where you have a call with a coach who asks you a couple of questions to gauge whether you are fit to run an Amazon business right now and how they can best serve you.

I don’t think they turn you down either way because Bashar has been saying that the course is for geared towards beginners and unless they are turning down prospective students, they should accept you relatively easily if you can pay for the course.

Besides, it’s rare or unheard of that you see gurus turning down new business. Guys like Bashar are in it to make money just as much as helping you set up that business.

Onboard and visit our orientation calls

When they decide you are fit to join, you will be onboarded.

The orientation is a series of 5 weekly orientation calls to get started. When you attend these, they talk about the platform as they show you how to navigate it to help you get the most out of the content.

Learn and share

Once you are inside, you are free to go through the program at your pace and stay in contact with the community to share and grow together. It is a self-paced program that you can finish up faster or slower depending on how you want to go about it.

BJK University Money-Back Guarantee

Just like many other online programs and courses, BJK University comes with a money-back guarantee (actually it doesn’t and we’ll see why below).

BJK University Money-Back Guarantee

First, seeing a course with a countdown timer like the one they have there is never a good sign. It is meant to instill a sense of urgency but the timer does not actually lock you out if it reaches zero and you haven’t bought the course.

Now, going back to the guarantee, it sets the terms for “when you can get a refund” for the course after signing up for it.

As of writing this, these are the terms of their money-back guarantee:

It reads:

BJK University has no refund or exchange policy.

Intangible online are not refundable.  As our service are digital products, it is deemed “used” after being emailed, downloaded and/or opened.

If you are not happy with our services, your only recourse is to unsubscribe from using the services.

If you choose to stop using our services before the end of your billing cycle, you understand and accept that we will not be able to offer a refund, whether partially or in full, for the remaining part of your cycle.

For the sake of emphasis, we do not provide refunds, credit, or prorated billing for any canceled subscription.

If you wish to cancel your subscription, please email:  You must complete a cancellation survey form prior to having your subscription cancelled, failure to submit your survey in a timely manner may result you being liable for the next billing cycle. Once your survey has been received our customer service can begin to process your cancellation request.

As you can see there, once you pay for the subscription, there are NO CASH REFUNDS.

Your only way to get yourself out of it is to unsubscribe.

In light of that, you can see how the “100% Money-Back Guarantee” banner on the order page is misleading because it gives you the impression that you can ask for a money back guarantee when you can’t.

Always read the terms and conditions and the fine print to avoid surprises.

I insist that you re-read those terms and conditions right before you sign up because they may have changed between me writing this and when you get around to subscribing to the platform.

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What you get with BJK University

When you sign up for BJK University, you get the following:

What is included in BJK University

You receive:

  • The Full Suit Amazon FBA Mentoring Program – Life Time Access
  • LifeTime Updates
  • Step By Step Training Of How To Start With Little To No Money

In addition to that, you are entitled to bonuses like:

  • Bashar’s product research criteria responsible for over 20 million in sales.
  • 4 ninja techniques on how to locate profitable products which NO ONE else knows about.
  • Step by Step on how to differentiate your product from the competition.

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Is BJK University Legit?

I think BJK University is legit. Is it the best Amazon FBA course you can buy on the internet? Probably not.

Just as Bashar states in his pitch, most Amazon FBA courses you will find online are pitched by some guy/gal living it large. He says that he personally started out by taking a course from a guy with a flashy car.

Internet marketing gurus who regularly engage in public displays of wealth sometimes do so out of inadequacy. Perhaps the product or course is not providing them with the level of success they claim it does so they compensate by hiring flashy cars or renting out beautiful homes and give you the impression that they are crushing it.

Instead, it is a smoke screen hiding a darker truth: the product is not as great as they are implying.

I am not saying that you should completely trust Bashar but at least he is modest in his approach and his marketing language. He says:

DISCLAIMER 1: You probably won’t be flying private jets tomorrow.
If you can’t invest your time, sorry, at the wrong place.

DISCLAIMER 2: You won’t be seeing any lambos, because I don’t have any.

And, of course, there’s an earnings disclaimer if you read the “Terms of service” linked to at the bottom of every page of the website. The disclaimer reads:

Every online business is different, employing different strategic approaches and organizational structures, and offering different products and services. Therefore, individual results will vary from user to user. YOUR BUSINESS’ INDIVIDUAL RESULTS WILL VARY DEPENDING UPON A VARIETY OF FACTORS UNIQUE TO YOUR BUSINESS, INCLUDING BUT NOT LIMITED TO YOUR CONTENT, BUSINESS MODEL, AND PRODUCT AND SERVICE OFFERINGS.

BJK University does not promise, guarantee, or warrant your business’ success, income, or sales. You understand and acknowledge that BJK University will not at any time provide sales leads or referrals to you or your business. Those businesses who purchase our products or services will receive access to our course and training. However, we do not guarantee your business’ success and based upon many market factors that we cannot control, the software and tools we provide may or may not be applicable to your specific business.

Further, we do not make earnings claims, efforts claims return on investment claims, or claims that our software, tools, or other offerings will make your business any specific amount of money, and it is possible that you will not earn your investment back. We do not sell a business opportunity, “get rich quick” program, guaranteed system, franchise system, or a business in a box. You should not purchase our products or services if that is your expectation.

Instead, you should purchase with the understanding that using the information and training purchased will take time and effort and may be applicable in some situations but not others. Also, we do not offer any tax, accounting, financial, or legal advice. You should consult your business’ accountant, attorney, or financial advisor for advice on these topics.

That pretty much sums it up because you may buy the course and become wildly successful or you may buy it, fail to have the right elements to succeed thus failing miserably.

No matter how great the language sounds in the marketing material, what matters is how you implement it. That’s usually the biggest frustration expressed in critical BJK University reviews because those people go into it with unrealistic expectations having bought the hype sold on BJK University’s sales pages.

For that reason, I think BJK University is legit.

BJK University Conclusion

Bashar J. Katou of BJK University talks a big game. He promises to help you achieve success selling on Amazon and claims that with his course and personally-vetted coaches, you are primed to do as well as he has.

To his credit, he is modest because he does not promise overnight riches and distances himself from what the typical online Amazon guru looks like: someone with flashy cars or mansions telling you how amazing their course is.

Another thing about Bashar J. Katou is that he has claims to “share with you our combined knowledge of 25 years in online selling.” That implies that he is experienced but the fact that he says “our” implies that he may be referring to the cumulative experience of every member of his crew, and that’s not impressive.

Bashar J. Katou says that they are Amazon sellers first, and Amazon coaches second. Therefore, he believes that taking his course will give you first-hand experience of what it looks like operating a 7-figure Amazon businesses and hope his success will rub off on you.

When it comes to Amazon FBA courses, none is ever really conclusive. There are areas that a course will guide you on the right path and others where it will not be as helpful. This can be said of BJK University.

Before you leave

If you’re tired of scams and want a real solution for making money online check out my no.1 recommendation.

It’s helped me earn over $300,000 in the last 12 months alone:

Go here to see my no.1 recommendation for making money online

(This is a 100% free training)

BJK University: Bashar J Katou Legit? [Unbiased Review] 7

David Fortune has been the editor since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.

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