6 Popular Etsy Side Hustle Ideas To Start In 2023

Looking for a fun and profitable way to turn your passion into extra income? Welcome to the world of Etsy side hustles!

Etsy is an online marketplace that offers endless opportunities for creatives like you, in niches ranging from digital products to handmade crafts.

Imagine transforming your free time into a thriving business that complements your full-time job or even replaces it someday.

In this blog post, we take you through some of the most popular Etsy side hustles and tips on becoming a successful Etsy seller.

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6 Popular Etsy Side Hustle Ideas To Start In 2023 7

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What Is An Etsy Side Hustle?

An Etsy side hustle refers to a part-time business venture that you run on the popular online marketplace, Etsy.

Etsy is a platform that allows aspiring entrepreneurs and hobbyists alike to showcase and sell their unique creations, including handmade crafts, vintage goods, digital products, or even personalized services.

The beauty of an Etsy side hustle lies in its flexibility and convenience as you typically have full control over your inventory management, pricing strategies, marketing efforts, and customer interactions.

Furthermore, you get to capitalize on your creative passions by offering distinctive items that cater to diverse tastes and preferences. For example, if you are a graphic designer, you may choose to create printable wall art for home décor enthusiasts while if you are skilled in knitting, you may knit custom-made sweaters for pet lovers.

Popular Etsy Side Hustle Ideas

There are a variety of popular side hustles on Etsy that can help you make extra income, from selling digital products and creating handmade crafts to offering personalized services and reselling vintage items.

Selling Digital Products

Selling digital products, which are items or Etsy printables that customers can download and use immediately after purchase, is a popular side hustle on Etsy.

With this type of business, you get vast opportunities due to the diverse range of digital goods you can sell such as planners, invitations, art prints, patterns for sewing or knitting, e-books, filters for photography software like Lightroom or Photoshop, and more.

Etsy Side Hustle

For example, graphic designer Rachel Jones found immense success by creating printables of various types – from calendars and planners to home organization tools – and offering them in her Etsy store.

Unique designs often resonate with people looking for attractive yet functional solutions to everyday challenges.

By tapping into current trends while also focusing on search engine optimization (SEO) strategies specific to your niche market’s needs, you can drive organic traffic and sales directly through your shop.

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Creating Handmade Crafts And Goods

One of the most popular Etsy side hustles is creating handmade crafts and goods. This can include anything from jewelry and clothing to home decor and furniture.

For example, if you specialize in making personalized gifts, such as custom wedding invitations or customized mugs, this could be a lucrative niche for your Etsy store.

You could also focus on specific materials or techniques, such as weaving or pottery making, to stand out from the competition.

Offering Personalized Services

In addition to physical and digital products, offering personalized services is also a popular way to make money on Etsy.

These can range from custom portraits and illustrations, calligraphy or hand-lettered signs, embroidery or knitting monograms, to personalized stationery such as wedding invitations or birth announcements.

Many customers appreciate the extra touch that personalization brings to their purchases, making it a great option for those who want something special for themselves or as a gift.

When starting an Etsy side hustle with personalized services, it is important to have clear communication with your clients throughout the process. Make sure you understand their needs and preferences before beginning any work so that you can provide them with just what they’re looking for.

And don’t forget about branding – having a unique look and feel will help set you apart from competitors in the market.

Selling Vintage Or Antique Items

Another popular Etsy side hustle is selling vintage or antique items. If you have a passion for treasure hunting in thrift stores, estate sales, and flea markets, this could be the perfect side business for you.

If you love thrifting, you can turn it into a profitable side hustle by curating unique and one-of-a-kind vintage finds.

To succeed as a seller of vintage or antique items on Etsy, you need to find unique pieces that people are looking for but cannot find elsewhere.

Reselling Products

Another popular way to make money on Etsy is by reselling products. This involves buying items from wholesalers or other sources, and then selling them at a higher price on your Etsy shop.

To succeed with this business model, you need to find a niche with low competition where you can offer unique and desirable products.

For example, if you specialize in vintage clothing or handmade jewelry, you can curate a selection of high-quality items that appeal to your target audience.

By optimizing your product listings for SEO and utilizing social media and marketing strategies, you can attract customers who are searching for these types of products online.

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Why You Should Start An Etsy Side Hustle

When you are starting an Etsy side hustle, you can set yourself up for success in your niche market while enjoying numerous benefits that come with being a part of this thriving online community. Some of these benefits include:

It has Low startup costs

Setting up an Etsy shop requires minimal investment compared to starting a brick-and-mortar business, making it accessible for individuals from various financial backgrounds.

Work flexibility

With an Etsy side hustle, you have the freedom to manage your business at your own pace and around your existing commitments, such as a full-time job or family responsibilities.

It is a creative outlet

An Etsy shop allows you to express your creativity and passion through the products you create and sell, adding value and fulfillment to your life.

It has passive income potential

Selling digital products, like printables or digital planners, provides the opportunity for generating passive income as customers can purchase and download items without the need for physical inventory management.

You have access to a global market

Etsy’s online marketplace enables you to reach customers from all around the world with ease, expanding sales opportunities beyond local boundaries.

It has a supportive community

The Etsy platform is known for its strong community of sellers who willingly offer advice, support, and resources through forums and social media groups.

It comes with customizable store branding

When you are a seller on Etsy you can fully customize your shop’s appearance and branding elements, allowing you to create a unique and cohesive identity that sets you apart from competitors.

It offers enhanced SEO capabilities

By optimizing product listings with relevant keywords and search engine optimization strategies, you can benefit from increased organic traffic leading to higher sales potential.

There are passive marketing opportunities

Etsy ads provide additional exposure for products within the site’s internal search results while external platforms such as Pinterest or Instagram can be utilized to target customers more directly.

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How To Start A Successful Etsy Side Hustle

To start a successful Etsy side hustle, you need to follow these simple steps:

Choose Your Niche

Choosing the right niche and identifying your target audience are crucial when starting a successful Etsy side hustle. Your niche should be something that you’re passionate about, and that has low competition in the market.

This can include anything from digital products like printables, to handmade crafts or vintage items. Once you’ve chosen your niche, then identify who your target audience is.

By honing in on your niche and defining your target audience early on, you’ll have a better chance of reaching the right customers with your marketing efforts.

Develop A Strong Brand And Unique Products

One of the keys to a successful Etsy side hustle is developing a strong brand and creating unique products that set you apart from your competition. Your brand should reflect both your personality and what makes your products special.

When it comes to unique products, think outside the box.

What niche can you fill? Are there any gaps in the market for handmade or personalized goods?

For example, if you’re a graphic designer – consider creating digital planners or printable designs and sell them on Etsy.

Optimize Your Product Listings For Search Engines

Successful Etsy sellers ensure their Etsy stores gets noticed by potential customers. Optimize your product listings for SEO. Here are some steps you can take to make sure your products get the visibility they deserve:

  • Do keyword research: Use tools like Google AdWords or Moz to find the right keywords for your niche and target audience.
  • Use descriptive titles: Make sure your product titles accurately describe what you’re selling, using relevant keywords.
  • Write detailed descriptions: Include all the important details about your product in the description, including measurements, materials used, and any customization options.
  • Use high-quality photos: Make sure your photos are clear and show off all angles of the product. Use natural lighting and a clean backdrop for best results. If you can’t take great photos, hire a professional photographer.
  • Categorize properly: Choose the most relevant categories and subcategories for your products to help potential customers find them more easily.
  • Offer multiple variations: If you offer different colors or sizes of a product, list each as a separate variation to increase visibility in search results.
  • Utilize tags: Use all the available tags to include additional relevant keywords that may help customers find your products.

By taking these steps to optimize your product listings for SEO, you can increase traffic to your Etsy store and improve sales potential.

Utilize Social Media Marketing

One great way to market your Etsy store and attract customers is to leverage social media marketing strategies.

Social media marketing is particularly effective at targeting younger audiences like Millennials and Gen Z who spend a lot of time online. Here are some tips on how to market your business on social media:

  • Create a strong social media presence: Choose the platforms that align best with your brand and target audience. Then consistently post high-quality content (such as product photos, behind-the-scenes shots, and promotions) and engage with followers by responding to comments and messages.
  • Utilize paid ads: Use Etsy Ads to boost visibility within the platform. Consider running Facebook or Instagram ads targeted towards your niche audience.
  • Collaborate with influencers or other small businesses: Reach out to influencers or other small businesses in your niche for potential partnerships or collaborations. By working together, you can expand your reach and attract new customers.
  • Attend craft shows or markets: Look for local craft shows on social media (eg Facebook) in your area where you can set up a booth and showcase your products in-person. This is a great opportunity to meet new customers, get feedback on your products, and make sales.
  • Offer promotions or discounts: Consider offering special promotions or discounts exclusively for social media followers or email subscribers. This can incentivize new customers to make their first purchase from you while also encouraging repeat customers.

Remember that building a successful Etsy side hustle takes time and effort, but by utilizing these social media marketing strategies you’ll be on your way to success!

Provide Excellent Customer Service

One of the most important things when it comes to building a successful Etsy side hustle is providing great customer service. Customers can make or break your business, and positive reviews and word-of-mouth referrals are invaluable.

Responding promptly to inquiries, addressing concerns in a timely and professional manner, and going above-and-beyond to ensure customer satisfaction are all key components of providing great service.

Personal touches like including a handwritten note with each purchase or offering special discounts for repeat customers can also help set you apart from competitors. Better customer service keeps customers happy and creates a loyal clientele.

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Resources And Tips For Etsy Sellers

There are plenty of resources available to help you build a successful Etsy side hustle, from the Etsy Seller Handbook to online courses and communities.

Etsy Seller Handbook

The Etsy Seller Handbook is an essential resource for anyone looking to start or grow their Etsy side hustle. This comprehensive guide provides helpful tips and advice on everything from creating a successful shop to optimizing your listings for search engine optimization (SEO).

Etsy Seller Handbook

For example, the handbook includes information about how to choose the right keywords for your product listings, how to price your items competitively, and even how to use social media to promote your shop.

There are also sections on customer service, shipping policies, and other important aspects of running an online store.

Online Courses And Workshops

There are plenty of online courses and workshops available that can help you improve your Etsy side hustle, including:

  • Etsy U – Etsy U is a workshop series designed specifically for Etsy sellers. The classes cover topics are offered by experienced sellers in the Etsy community and they cover topics like marketing and branding, photography, and pricing strategies.Etsy U is a workshop series designed specifically for Etsy sellers
  • CreativeLive – CreativeLive offers a wide range of online courses on various topics, including photography, design, and business strategy. Many of their classes are geared towards creatives looking to make money from their passions.
  • Skillshare – Skillshare is another online learning platform with a focus on creativity. They offer thousands of courses on topics like graphic design, watercolor painting, and social media marketing.Skillshare is an online learning platform with a focus on creativity
  • Udemy – Udemy is a massive marketplace for online courses on virtually any topic you can think of. They offer several courses specifically geared towards selling on Etsy.
  • YouTube tutorials – Don’t underestimate the power of free resources like YouTube! There are plenty of creators out there offering helpful tutorials on everything from product photography to social media marketing for Etsy sellers.Etsy Tutorials on YouTube

No matter which option you choose, investing in your skills and knowledge can be a key factor in growing your Etsy side hustle into a successful business.

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Etsy Forums And Communities

Etsy forums and communities are a great resource for any new or experienced Etsy seller. You can find them by doing a quick Google search, or by looking in the Seller Handbook on the Etsy website.

These forums and communities allow sellers to connect with each other, share ideas and advice, and ask questions about anything related to their store.

Etsy Forums And Communities like Etsy Teams connect sellers with each other

One of the most popular forums is called “Etsy Teams,” where you can join groups of like-minded sellers who specialize in similar products or niches. For example, if you want to start selling handmade jewelry, there may be an Etsy Team specifically for that category.


When you have an Etsy side hustle, you make extra money by creating and selling products on the popular e-commerce site, alongside a full-time job.

Starting an Etsy side hustle can be a great way to earn extra money and turn your creative ideas into a profitable business. Whether you’re selling printables, digital products, handmade crafts, or vintage items, there are many opportunities to succeed on the platform.

By following the tips and resources outlined above, such as optimizing your SEO and providing excellent customer service, you can increase sales and revenue.

Before you leave

If you’re tired of scams and want a real solution for making money online check out my no.1 recommendation.

It’s helped me earn over $300,000 in the last 12 months alone:

Go here to see my no.1 recommendation for making money online

(This is a 100% free training)

6 Popular Etsy Side Hustle Ideas To Start In 2023 7

David Fortune has been the editor NoBSIMReviews.com since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.

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