Kylie Jenner Net Worth: How Did She Make Her Money?

You probably have heard of this name mentioned through the grapevines unless you live under a rock. Well, Kylie Jenner’s name has been on the news recently regarding her actual net worth.

I did some digging and compiled every important detail, particularly breaking down Kylie Jenner’s net worth that you might find helpful. Here is what I unearthed after doing my research.

Before I start…

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What is Kylie Jenner’s Net Worth

Kylie Jenner roughly makes around $40 million per year from her various business ventures after tax. In 2023, Kylie Jenner is projected to earn close to $100 million before taxation.

In January 2019, Kylie Jenner’s net worth was approximated to be close to $800 million but dropped to $600 million in 2020 due to Covid-19 economic effects.

She bounced back from the slight dip when she was valued to be worth around $700 million in 2021. In 2022, Kylie Jenner was worth $710 million making more than $20 million in revenue from her income-generating ventures.

Who is Kylie Jenner?

Kylie Kristen Jenner is an American businesswoman and an influential figure in mainstream social media. She rose to stardom after appearing on the hit reality TV show, Keeping Up With the Kardashians back in 2007. She made her debut at the very tender age of 13 years.

Kylie Jenner Net Worth

Today, Kylie Jenner has built a cosmetics business empire for herself which is estimated to be worth around $750 million and steadily increasing.

The 24-year-old influencer made the most of her massive following on social media to launch her very own beauty company, Kylie Cosmetics, in 2017. Kylie Jenner was controversially named the first youngest self-made billionaire thus overthrowing Mark Zuckerberg(co-founder and CEO of Facebook).

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Early Life and Education

Kylie Kristen Jenner was born on 10th August 1997 in the state of California, to both Kris Jenner and Bruce Jenner (now known as Caitlyn Jenner). Jenner was raised in a large household where she had eight siblings which includes four step brothers and four step sisters.

This was a result of the previous marriages of both of her parents. The Kardashian family includes Kendall Jenner, Burt, Brandon, Cassandra Marino, Kourtney Kardashian, Kim Kardashian (previously married to Kanye West and later dating Pete Davidson), Khloe, and Rob Kardashian. Kylie Jenner’s parents have since parted ways after the marriage failed back in 2015.

Kardashian Jenner family

Jenner went to Sierra Canyon School and actively participated in drama and cheerleading as extra-curricular activities. She later completed her high school Diploma at Laurel Springs School in 2015 under the homeschooling education program.

Personal Life and Family

Kylie Jenner is a mother of two children named Stormi and Aire aged five and two respectively. She is reportedly currently single after her on-and-off relationship with Travis Scott (American rapper) came to an end at the beginning of 2023.

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Keeping Up with the Kardashians

Jenner came into the limelight when she first appeared on the hit television reality series on the E! Network in 2007 called Keeping Up with the Kardashians (KUWK).

The show revolved around the lives of the Kardashian family (Kendall, Kim, Kourtney, Khloe, and Rob) but sometimes featured guest stars on the show. Kylie Jenner appeared in exactly 193 episodes of the show before it came to an end in 2021.

Kylie Jenner on Keeping Up with the Kardashians (KUWK)

Keeping Up with the Kardashians’ unprecedented fame gave rise to spin-off shows like ‘Kourtney and Kim Take Miami’,’ Khloe and Lamar’, ‘Kourtney and Kim Take the Hampton’ and others. Kylie Jenner has also featured in some of the aforementioned spin-offs at some point in her career.

Kylie Jenner made several millions from the show bearing in mind that the Kardashians received more than $100 million from E! network.

Kylie Cosmetics

Kylie Jenner’s passion for the fashion and beauty industry was vividly demonstrated in her modeling career. Therefore, it was not surprising when she announced the launch of her own beauty company in 2015, Kylie Cosmetics.

Kylie Cosmetics

Initially, Kylie first launched her lipstick line Kylie Lip Kit after her Lip augmentation controversy which brought about the viral “Kylie Jenner Challenge”. This challenge acted as a launching pad for her new lipstick line as she sold more than half a million Kylie lip kits barely six months after launch. Kylie Cosmetics was formally known as Jenner’s Cosmetic Company.

Kylie Jenner waived a 51% stake in the company to a business conglomerate in the beauty industry known as Coty. The said partnership earned Kylie Jenner $600 million while the company was valued at approximately $1 billion before the sale.

Coty, one of the largest beauty companies in the world is valued at $ 5.3 billion having over twenty subsidiary companies such as Rimmel, Max Factor, OPI Products, Clairol, and many more.

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Kylie Skin

Kylie Jenner launched her own skincare products line known as Kylie Skin, which deals with a wide range of skin products such as body moisturizers, makeup removers, body & face scrubs, and more. Kylie Jenner set up the company in May 2019.

Collaborations with sisters

Kylie teamed up with her sister Khloe Kardashian who owns a beauty line, KoKo Collections, to create a collection of lip products in 2016 and 2017 respectively.

They promoted the collection on the grandest stage possible which was on the runway show during the Paris Fashion Week organized by Balmain (a French luxury fashion House).

In 2016, Kylie and Kendal tried their hand at technology when they announced the launch of a mobile application called Kendal & Kylie mobile App compatible with both Android and iOS devices. The game involved role-playing and creating personalized avatars in some kind of adventure. The game is currently available but unplayable as of now.

Kylie Jenner also collaborated with her blood sister dubbed Kylie Cosmetics x Kendall Jenner, a cosmetics line, in June 2020.

Kylie Jenner’s trademarks

Kylie Jenner has ingeniously trademarked several phrases that she uses to advertise her brand and also for endorsement purposes. These are some of the phrases trademarked; ”Kylie”, ‘Stormi’, ‘Rise and Shine’, ‘Kylie Con’, ‘Kylie Kon’, and ‘Kylie Museum’ among others.

Trademarks are important to her businesses in several ways; she can sue anyone using her trademark without her authorization, people easily identify her brand when they recognize them and gives Kylie exclusive rights to the name.

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Kylie Swim.

Kylie Jenner’s fashion sense evoked the idea of creating a fashion line explicitly dealing with swimwear for all body shapes and sizes.

Kylie Swin

She used the vast knowledge she got from her modeling gigs and was familiar with the needs of women in general. The swimwear line was officially launched on September 2021 on the Kylie Jenner website page.

Kylie baby

Being a mother herself, she announced the creation of a baby line consisting of baby skin care and hair products. The baby care line was officially launched on the Kylie Cosmetic website under the name Kylie Baby on September 2021.


Kylie Jenner’s journey has not been a walk in the park based on the number of controversies and backlash she has endured throughout her career. Here are a couple of instances where Kylie ruffled some feathers and how she dealt with them.

  • The vintage t-shirt collection- the Jenner sisters came up with the idea of making t-shirts with portraits of famous musicians/icons that did rap vs. rock. These icons included Notorious B.I.G., Led Zeppelin, Tupac, The Doors, and others. Kylie Jenner and her sister landed in hot water for using the artist’s images without any authorization from the respective parties involved. For this reason, the Jenner sisters discontinued its production and also pulled them out of retail/website. They also gave an apology to all those affected.
  • “Self-made” billionaire- Kylie Jenner is indeed very rich right now but her beginnings are not that “humble”. In 2018, Kylie Jenner appeared on the Forbes magazine cover with the phrase “self-made” billionaire next to her. For some reason, the phrase angered a few people terming it as erroneous and misleading. Her family jumped into her defense to legitimize her billionaire status. Later, Forbes released a statement after concluding their investigation to address the issue. Forbes indicated that Kylie Jenner had falsified tax documents for Kylie Cosmetics. However, she still made it into the top 100 women in 2020 while still in her mid-twenties.
  • Civil disputes/lawsuits- Kylie Jenner is familiar with civil disputes and lawsuits brought against her mostly by her competitors. For instance, a legal battle ensued between her and an Australian singer, Kylie Minogue, for trademarking the name “Kylie”. Jenner had trademarked the phrase for business purposes but the ruling went in favor of the singer. Another encounter with the law happened when she was accused of using an image of striking resemblance with an art piece painted by a British painter known as Sara Pope. it was later reported that she was she unknowingly used it since she used a freelance designer to create the image.

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Just like her sisters, Kylie Jenner has worked with several brands particularly those in the beauty industry.

  • In 2013, Kylie made $100,000 for endorsing a nail polish brand located in California called OPI, a subsidiary of Coty. Her sister Kendal was also part of the endorsement deal in which she received a similar amount as her sister.
  • Instagram endorsement posts – Kylie Jenner’s Instagram account is ranked fourth among the most followed accounts owned by an individual in the world. She has amassed approximately 380 million followers and accumulated over tens of billion likes. Therefore, companies seek out influencers like Kylie Jenner as a seal of approval. It is rumored that Kylie makes over $1 million per sponsored post on the platform. In 2018, she was the highest-paid user earning around $1.2 million from endorsements alone.
  • Kylie Jenner has also collaborated with major companies as a brand ambassador or the ‘face’ of the company. Examples include; Calvin Klein, PUMA, Adidas, Apple, Quay Australia, and Bellami Hair. The list is endless. It’s safe to assume that she has been paid tens of millions of dollars for her services.

Properties Kylie Jenner owns

What would a $750 million fortune buy? A lot! Well, Kylie Jenner is said to have real estate worth over 80 million dollars which includes jaw-dropping mansions and apartments located in posh neighborhoods. Kylie made her first house purchase in 2016 when she was still a teenager for a huge sum of money. Since then, Kylie Jenner net worth has increased and so has her real estate portfolio.

Here is a list of some properties purchased by Kylie Jenner throughout her career;

  • Kylie Jenner owns a 19,000 sq. foot mansion in Holmby, California with a market value of over $36.5 million. The mansion is equipped with courts, a gym, seven bathrooms, a home theater, several bars, and other amenities. She purchased it in 2020 and is located near the infamous Playboy Mansion.
  • She also jointly owns a $13.5 million mansion with Travis Scott located in Beverly Hills. However, in 2022, they listed the property for $21.9 million after rumors emerged that the pair had decided to part ways. If sold, both parties stand to make around $4 million easy!
  • The beauty mogul bought a parcel of land at the price of $12 million located in the Hidden Hills, California. Later, she developed the land by building a humongous mansion worth around $10 million. It’s believed that the multi-millionaire currently leases out the property to an anonymous close friend.
  • A vacation home estimated to be worth around $3.25 million is located in Palm Springs, Los Angeles. The holiday getaway home is believed to include every comfort imaginable to enjoy the holidays. Palm Springs is a well-known place where the ultra-rich go for vacations during summer.
  • Recently in 2023, she began the construction of yet another house in Los Angeles she termed her ‘dream house’. It’s not yet known how much the house will cost to construct but it will probably cost tens of millions in the end.
  • Kylie owns a luxurious private jet worth a whopping $72.8 million she named ‘Kylie Air’. The pink jet is custom-made and is fitted with stylish décor chosen to match her beauty company, Kylie Cosmetics.

Kylie Jenner net worth of $750 million is tied up in the aforementioned properties listed above. This means that her net worth goes hand in hand with the market value of the properties she now owns.

Final Remarks

Kylie Jenner net worth of $750 million is predominately made up of her 49% stake in Kylie Cosmetics valued at $1 billion. Her net worth is yet to reach the one billion mark but she is not doing too bad for herself either. Although she is not the richest Kardashian, she has created a beauty empire and become a mogul in a saturated and competitive industry.

Unlike many teenagers, Kylie made her first million in 2012 aged 15 although one would argue she came from a wealthy background and had some help to achieve that. Although Kylie Jenner was controversially named the first youngest self-made billionaire, she is yet to join the elite club of billionaires. That was an insight into how Kylie Jenner makes and spends her enormous fortune.

Before you leave

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David Fortune has been the editor since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.

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