Blippi Net Worth [2022 Update]

Stevin John, popularly known as “Blippi”, is an American entertainer and educator whose content is on YouTube and Amazon Video.

Blippi’s videos are made in a way that they are educational while appealing to young children. The character is usually portrayed with a childlike, energetic and curious persona.

By some estimates, Blippi’s net worth is at $16 Million. In this piece, we take a closer look at how he accumulated his wealth and what he does for a living.

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Blippi Net Worth [2022 Update] 7

What is Blippi’s Net Worth

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Who is Blippi?

On the official Blippi Website, Stevin John (real name Stephen J. Grossman) describes Blippi as a fun, energetic character known for his signature blue and orange outfit. He publishes entertaining and educational videos that are designed to teach kids about colors, letters and other educational content.

Blippi Net worth

His target audience is children aged from 2 to 7 whom he describes as great friends with Blippi because of his goofy mannerisms and friendly demeanor. Parents like his interactive and educational content because it is meant to get children excited about learning.

Blippi was once described as “an adult human man who dresses up in bright clothes and dances around America’s deserted soft play centers for the benefit of YouTube”.

He is usually dressed in a blue shirt, orange suspenders, blue and orange beanie cap, and a bow tie.

Blippi usually has no problem capturing the attention of children and he does all he can to make his content more accessible to his young audience. Blippi’s goal is to get to reach children through every available platform. This includes live shows, television, movies, and new media.

The show has been a success because he appeals to both children and parents. Children like his lovable persona, and parents don’t mind the interactive and educational teachings he puts in his content. As a result, Blippi has taught millions of kids how to count and identify colors and letters.

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Early Life

Stevin John, the guy behind Blippi’s character, was born in 1988 in Las Vegas. Growing up, John was surrounded by tractors, cows, and horses, in Ellensburg, Washington. When he was a young boy, Stevin wanted to be a limousine driver and a fighter pilot.

Stevin is a military veteran since he served active duty in the United States Air Force as a C-17 loadmaster at the 4th Nuclear Airlift Squadron.


Stevin John’s career as Blippi career began when he was in active duty in the military.

The idea for the character, Blippi, came to him after moving back to Ellensburg and seeing his then two-year-old nephew struggling to watch some poor quality YouTube videos.

He published the first Blippi video on January 27, 2014. John starred as Blippi and did all of the filming, editing and graphics himself on the initial videos. Blippi started his career uploading videos on YouTube. The first video on his channel went live in January, 2014.

Those videos garnered a large following and quickly racked up over a billion views on YouTube. As a result, the production staff started expanding.

Within no time, the Blippi team started producing videos in Spanish. They also established Blippi Toys, and started offering DVDs and digital downloads from the Blippi website. Nowadays, aside from YouTube, the videos are on streaming platforms like Netflix, Hulu and Amazon Video.

Blippi’s franchise was acquired by Moonbug Entertainment in 2020. One of the consequences of this move was that the videos started being dubbed in several languages to reach a larger audience. Now you can find the videos in Spanish, French, Hebrew, German, and Italian, just to mention a few.

Blippi’s rise in popularity meant that he could now release merchandise. Among the merchandise he put out included a multitude of toys, clothing items and books. One of the most popular products is called “My Buddy Blippi”. It is a plush toy that recites some of Blippi’s well-known phrases.

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YouTube Channel

The YouTube Channel is one of the most significant contributors to Blippi net worth.

Blippi YouTube Channel

Blippi launched the YouTube channel in 2014 and it has since grown to over 16 million subscribers and over 13.3 billion views.

Other YouTube channels

Blippi YouTube Channels

It has also spurned other channels in other languages. The Spanish one, for example, has over 13 million subscribers.

This is similar to what other YouTubers like Ryan Kaji and MrBeast have done to cater to global audiences.

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A New Blippi?

In 2021, after playing Blippi for seven years straight, Stevin John was replaced onscreen by Clayton Grimm. What most people didn’t know was that it wasn’t the first time Grimm had stood in for John. For exaple, In 2019, Grimm had appeared on the Blippi Live tour instead of the ‘real’ Blippi.

How did people react to this?

Understandably, fans of the beloved character were surprised it wasn’t John that was wearing the trademark orange bowtie and beret. Some people were enraged with one user asking “Will the real Blippi please stand up?” Another fan said, “Who’s this? This isn’t going to fly with my kids..” There were some who called Clayton Grimm an imposter with one fan commenting that she thought that it was a guy dressed up as Blippi for Halloween.

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Who is Clayton Grimm?

Clayton Grimm is a professional actor that has stepped in for Stevin as Blippi since 2019, particularly on the Blippi Tour. In 2021, his role evolved and he was asked to play Blippi in a new “Learn with Blippi” series, which premiered on YouTube.

Clayton Grimm as Blippi

Clayton Grimm is an actor from New York. He graduated from NYU Tisch School of the Arts/Strasberg + Classical Studio. Besides being cast as Blippi, Grimm has appeared as The Flash in DC’s Justice League.

Will Stevin John Stop Being Blippi?

To clear things up, a spokesperson for Moonbug said that Stevin John, the original Blippi was not being replaced and was to remain part of the show. Clayton Grimm would now just be part of a set-based format similar to the Blippi stage show.

A statement on the matter read:

“Stevin John is the creator of Blippi and acts as the the writer and creative force behind the Blippi character. Now that Blippi has evolved as a character he is excited that a dynamic stage performer has been cast as Blippi to entertain and thrill audiences across all of the tour markets.”

That helped calm things down because it was clarified that Stevin John would reprise his role as Blippi. Clayton Grimm would just be used in some Blippi videos.

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Blippi Net Worth

As of 2022, Blippi’s net worth is estimated to be $16 Million. Blippi monthly income is around $2 million.

How does Blippi Make Money

Blippi earns his money from his YouTube ads revenue as well as endorsements and merchandise sales.


Blippi net worth is estimated to be $16 Million. Blippi is a fun educational YouTube channel that usually focuses on kid-friendly content based on an American children’s entertainer and educator by the same name. Its material is meant to help them learn about colors, shapes, numbers, letters, the alphabet and so much more.

Blippi usually teaches students these lessons by publishing nursery rhymes, educational songs, and educational videos.

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Blippi Net Worth [2022 Update] 7

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