Davie Fogarty Net Worth & Oodie Business 2024

Meet Davie Fogarty, the 28-year-old entrepreneur hailing from Adelaide, Australia, who turned his life around with his remarkable success in e-commerce.

With a net worth of $175,000,000 AUD (116 million USD) as of 2024, this self-made mogul has become an inspiration to aspiring entrepreneurs worldwide.

From The Oodie – a luxury loungewear brand – to sharing his journey on YouTube for others to learn from, Davie’s story proves that failures in entrepreneurial endeavors can eventually lead to astonishing success. Whether you’re an aspiring entrepreneur or just someone who loves a good success story, there’s no denying that Davie Fogarty is someone worth paying attention to.

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Who is Davie Fogarty?

Davie Fogarty is a young entrepreneur from Adelaide who has made headlines for his incredible success in creating a multi-million dollar business empire in his twenties. With a net worth of $116 million (USD).

Despite his young age, Fogarty has already had a long and varied career in entrepreneurship. He tried his hand at a dozen different business ideas before finally hitting it big in eCommerce with The Oodie in 2018.

Davie Fogarty

This cozy and comfortable oversized hoodie quickly became a sensation, especially during the COVID-19 pandemic when people were spending more time at home than ever before.

Today, The Oodie is a household name in Australia and beyond, with fans around the world raving about its quality and comfort.

Fogarty’s success hasn’t come easily, however. He’s faced plenty of challenges along the way, from failed business ideas to the pressures of running a rapidly growing company. But he’s persevered, and his hard work and dedication have paid off.

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Career And Achievements Of Davie Fogarty

Davie Fogarty is a 28-year-old entrepreneur from Adelaide, Australia, who has made a name for himself in the e-commerce industry. He went from $500 to $500 million in revenue in 5 years, a remarkable achievement in its own right.

Davie Fogarty went from $500 to $500 million in revenue

He is the founder and CEO of Davie Group, which includes several successful ecommerce brands such as The Oodie, Calming Blankets, and Pupnaps.

Early Life and Career

Fogarty’s entrepreneurial journey began at a young age when he started selling biscuits at school. By the age of 16, he was already running a side hustle, reselling products on eBay.

Davie Fogarty joined the university to study marketing and mining engineering but he dropped out during his first year to pursue his entrepreneurial dreams.

As for his other ventures, he launched an iPhone case brand selling iPhone cases and tried his hand at personal training. He even started a seasoning business and a Vietnamese roll shop.

Overall, he tried his hand at several businesses before finding his niche with the Davie Group in 2018.

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The Oodie and Calming Blankets

Davie’s breakthrough venture was Calming Blankets, an ecommerce brand that sold weighted blankets. He launched the business in 2018 with his last $500 and it quickly gained traction.

The company’s unique selling proposition was its high-quality, affordable weighted blankets that helped people sleep better and reduce anxiety.

Building on the success of Calming Blankets, Davie launched The Oodie in 2018. The Oodie is an ecommerce brand that sells oversized, plush hoodies that are perfect for lounging around the house.

The Oodie is a cozy, wearable blanket with a warm Sherpa fleece interior and a ‘kangaroo pouch’ front pocket.

The Oodie

The Oodie offers customers the ultimate wearable blanket experience with its softness and warmth while maintaining style and functionality.

Sales went through the roof in 2020 when Covid lockdowns meant people were spending more time at home. That meant people were spending more money on cozy outfits to wear around the house. The Oodie was described as the “ultimate COVID lockdown accessory.”

The brand’s success has been attributed to its viral marketing campaigns on TikTok (mainly) as well as other platforms.

The oodie made more than $200 million

The Oodie has been a runaway success, with the company generating over $200 million in revenue at the height of the pandemic.

Davie Group

Davie Group is an e-commerce company that sells a range of consumer products, including clothing, bedding, and pet accessories. The company’s flagship brand is the Oodie (other brands also generate significant revenue).

Australian Furniture Warehouse

In addition to his e-commerce ventures, Fogarty is also the founder of Australian Furniture Warehouse, a furniture retailer based in Adelaide.

The company offers a range of furniture styles, from modern to classic, at affordable prices. The store has gained a loyal following in the local community and has expanded to include an online store.

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Not one to rest on his laurels, he also founded Pupnaps in 2019— a company specializing in comfortable beds for pets that helps reduce anxiety and enhance relaxation.

Pupnaps dog bed brand

As a dedicated pet lover himself, Fogarty applied his expertise in digital marketing and e-commerce to create yet another booming business venture that attracted passionate pet owners around the globe.

The Pupnaps Calming Dog bed has gone viral in Australia.

Social Media Manager

Before finding immense success with his own e-commerce brands, Davie Fogarty sharpened his digital marketing skills as a social media manager.

He had been growth-hacking Instagram accounts after graduating high school and grew Instagram accounts for different businesses.

One that stood out was working for SkinnyMe tea, an Australian-based detox tea company where he was tasked with driving online sales through effective marketing strategies, Fogarty demonstrated an innate talent for understanding consumer trends and leveraging platforms such as Instagram and Facebook to engage potential customers.

During this period at SkinnyMe Tea, Davie Fogarty not only honed his social media and online advertising expertise but also fostered valuable connections that would later prove advantageous in launching his very own ecommerce ventures.

YouTube Channel

Davie Fogarty’s YouTube channel is a platform where he shares his experiences as an entrepreneur and offers advice to aspiring business owners.

Davie Fogarty's YouTube channel

He has uploaded several videos discussing topics such as how to start an eCommerce business, how to drive sales with Facebook ads, and tips on enhancing the effectiveness of social media marketing.

Apart from his business-related content, Davie also shares snippets of his personal life on his YouTube channel. Viewers can catch a glimpse of his luxury home and see him try out different products.

In a nutshell, he uses the channel to share his insights on entrepreneurship, marketing, and business strategy, and to connect with his audience on a more personal level. The YouTube channel has helped to build brand awareness and establish Davie as a thought leader in the industry.

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Davie Fogarty’s Marketing Strategies

Davie Fogarty’s success with The Oodie is largely attributed to his innovative marketing strategies. Here are some of the key marketing strategies that have helped him build a nine-figure business:

Social Media Marketing

The Oodie’s success can be attributed to its viral marketing strategy on social media platforms such as TikTok and Instagram.

Davie Fogarty on TikTokDavie Fogarty on Instagram

The company has leveraged the power of influencers and user-generated content to increase brand awareness and drive its Shopify sales.

The Oodie has collaborated with popular influencers and celebrities to promote its products and has also encouraged its customers to share photos and videos of themselves wearing the Oodie using branded hashtags.

Digital Marketing

Davie was an early student of growth hacking digital marketing – trying multiple tactics to grow sales. If sales drop off, he changes up the product, the campaign – or both.

The Oodie has also used a variety of digital marketing tactics to reach its target audience, including email marketing, search engine optimization, and pay-per-click advertising.

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Frequently Asked Questions

What is Oodie and how did it become popular?

The Oodie is a popular Australian brand that sells oversized hooded blankets made of Sherpa fleece and flannel. The product became popular during the COVID-19 pandemic as people were spending more time indoors and wanted to stay cozy and comfortable.

The Oodie’s founder, Davie Fogarty, came up with the idea for the product after experiencing a cold winter in Adelaide.

The Oodie has since become a viral sensation on social media platforms like TikTok and Instagram, with many influencers and celebrities endorsing the product.

What are some of Davie Fogarty’s notable achievements?

Davie Fogarty is a young entrepreneur who has achieved significant success with his business ventures. He will be a judge on the first season of The Shark Tank Australia alongside other judges (including Robert Herjavec).

In 2021, he was named a finalist in the EY Entrepreneur of the Year awards in Australia.

What advice does Davie Fogarty have for aspiring entrepreneurs?

Davie Fogarty has shared several pieces of advice for aspiring entrepreneurs. He emphasizes the importance of taking risks and not being afraid to fail.

He also stresses the need for most successful people to be adaptable and willing to pivot when necessary. Finally, he encourages entrepreneurs to focus on creating value for their customers and building a strong brand.


In conclusion, Davie Fogarty is an inspiring entrepreneur who has achieved tremendous success at a young age. Despite facing multiple failures in his early ventures, he persevered and eventually founded The Oodie, which has become a sensation in the eCommerce space.

As you reflect on Davie’s journey, you may find inspiration to pursue your own entrepreneurial dreams.

Remember that success is not guaranteed, and failure is a natural part of the process. But with hard work, determination, and a willingness to learn from your mistakes, you too can achieve great things.

Before you leave

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David Fortune has been the editor NoBSIMReviews.com since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.

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