9 Best Digital Marketing Side Hustles For 2023

In today’s fast-paced digital world, many individuals are turning to side hustles for an additional stream of income.

One such opportunity is a digital marketing side hustle, where you can leverage your online marketing skills and passion to help businesses grow while making extra money on the side.

With various services ranging from social media management to search engine optimization and content creation, there is no shortage of opportunities in this booming industry.

By merging similar outlines and adding new ideas, we’ve created a more comprehensive plan for starting and growing your digital marketing side hustle. You’ll learn what it is, how to get started, and tips for success along the way.

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What is a Digital Marketing Side Hustle?

A digital marketing side hustle refers to offering various online marketing services on a part-time or freelance basis while potentially maintaining a full-time job.

If you start a side hustle in digital marketing, you will be offering digital marketing services, such as social media marketing and search engine optimization, to clients on a part-time basis outside of a full-time job.

Digital Marketing Side Hustle

This approach allows individuals to earn additional income by utilizing their digital marketing skills such as search engine optimization, social media management, content creation, and email marketing. It is one of the most common digital side hustles.

For example, imagine you’re skilled in creating captivating social media posts for businesses. You could offer your expertise as a freelance social media manager during your spare time outside of your regular job.

Digital marketing tools enable marketing teams to implement a successful sales plan. These technologies frequently assist businesses with email marketing, website administration, and keyword tracking.

By establishing yourself among local businesses and gaining organic referrals from satisfied customers over time, you can experience professional growth alongside increased financial benefits.

Popular Digital Marketing Services For Side Hustles

As a digital marketing side hustler, several popular services can pave your way towards generating extra income while utilizing your skills.

Let’s explore some the top side digital marketing side hustles including Content marketing, Search Engine Optimization (SEO), Email marketing and many more.

Content marketing

Content marketing is one of the most in-demand offerings where you curate articles, blog posts, social media updates, and video scripts to capture attention and boost audience engagement.

This strategy builds expertise, raises brand recognition, and keeps your company front of mind when it comes time to buy what you sell.

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Content marketing is a tried-and-true strategy. It also gives you a competitive advantage. Companies with blogs generate 67% more leads than non-blogging businesses. Business-to-business (B2B) marketers claim that content marketing boosts lead generation and engagement by 72% and 88% of people attribute their decision to buy a good or service to brand videos.

Businesses gain from content marketing in a variety of ways. When executed properly, a successful content marketing plan can:

Boost awareness online

A content strategy may assist you in attracting more clients and website visitors, particularly in light of the fact that individuals are continuously seeking for relief from their problems. You may gain more online visibility by providing them with instructional and interesting information on a subject they are interested in through your website or social media profiles.

Generating more leads

When content marketing is employed to boost traffic, leads might grow. Consumers who are educated about your brand are more likely to trust you and feel more at ease making purchases from you, which helps you create more leads and begin to build connections with potential consumers.

Boost loyalty

In marketing and business, loyalty is crucial since it encourages repeat purchases from your consumers. Providing customers with educational information might help them start to trust your brand and regard you as a thought leader.

Boost your authority

Creating content is the best way to increase authority and establish yourself as a thought leader in your sector. In addition to aiding in the development of trust, content may establish your brand as the leading authority on a given subject.

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Search Engine Optimization

SEO consultants are sought after for their ability to improve websites’ search engine rankings through keyword research and optimizing content for better visibility.

The World Wide Web contains around 1.9 billion webpages. It would have been extremely difficult to go through this vast amount of information without the aid of search engines.

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These search engines are in charge of linking the user’s search intent with the appropriate information via keywords. People have questions, and search engines answer them.

Simply put, as a SEO marketer you will be making sure that a website is ranked well and receives enough organic traffic to drive sales.

The most widely used search engine, Google, utilizes an algorithm to rank websites according to the informational value of their content. The average compensation for SEO consultants is $59,871.

Social Media Marketing 

Social media marketing is a type of digital marketing that makes use of the popularity of prominent social media networks to achieve marketing and branding objectives. The beauty of it is that you can do it on your phone.

The goal of social media ads marketing is to reach your target market and consumers where they are, in the context of their social interactions with one another and your business. It also goes beyond mere content creation.

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You can work as a social media marketing consultant where you will develop a marketing strategy for businesses as well as generate content. Your strategy will vary depending on which social networks your target audience uses most frequently.

You may earn an average of $55,314 each year, but keep in mind that this is when you are doing digital marketing part time. If you invest the time and money necessary to develop your knowledge and abilities, you have the opportunity to earn much more.

Email marketing

Email marketing experts craft targeted campaigns to drive leads and increase conversions while adhering to industry best practices such as list-building strategies and advanced segmentation techniques.

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Email marketing helps to advertise your products, provides updates on the products, and fosters client trust in your website. Additionally, it is less expensive than advertising on other digital platforms. To attract customers, it will be helpful to add engaging material, visuals, and connections.

Email marketing provides a return on investment of $36 for every $1 invested, according Constant Contact.

Therefore, if you have the skills to create incredible email campaigns and flows, you can earn a lot of money in this industry.

SMS Marketing

Another excellent option to earn extra money is through SMS marketing. Like email marketing, SMS marketing entails delivering promotional messages to a subscriber list.

However, you send text messages as opposed to email. Reaching out to consumers who are on the go and may not have time to check their email using SMS marketing may be quite effective. Additionally, it can be used to send coupons or reminders.

So, how can you use it to generate extra income? There are several approaches. You may, for instance, charge for each text message you send. Alternatively, you could charge a monthly subscription fee for use of your SMS marketing service. In either case, SMS marketing is a fantastic strategy to supplement your income.

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Conversion Rate Optimization

CRO is the practice of raising the percentage of users or website visitors that complete a specified activity in order to improve the number of leads generated.

CRO is accomplished by content improvements, split testing, and process advancements. Conversion rate optimization generates more quality leads, more revenue, and reduced acquisition expenses.

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A high conversion rate indicates that your website is well-designed, well structured, and appealing to your target demographic. A low conversion rate might be caused by a number of variables linked to website performance or design.

Slow load times, a faulty form, or content that fails to express the value of the offer are all frequent causes of a low conversion rate.

Search engine optimization (SEO) is the practice of increasing the visibility of your website on search engine results pages (SERPs) in order to increase organic traffic and revenues. And, as previously stated, CRO focuses on improving your website’s performance in order to convert visitors into customers and increase conversions. Both CRO and SEO aim to increase sales, although they take distinct tactics.

You may make $71,343 per year as a conversion rate optimization professional. The people you work with, your degree of expertise, and your job all have an impact on how much money you make.

Affiliate Marketing

Affiliate marketing is a strategy through which an affiliate gets a commission for promoting the products of another individual or firm. As an affiliate marketer, you will find a product you like, promote it, and receive a percentage of the proceeds from each transaction. Affiliate connections from one website to another are used to track sales.

Affiliate marketing is a terrific way to increase sales and create substantial online cash. The increasing trend toward less conventional marketing strategies has clearly paid off for both businesses and affiliate marketers.

Indeed, affiliate marketing spend in the United States increased from $5.4 billion in 2017 to $8.2 billion in 2022, indicating that there is plenty of opportunity for those looking to get a piece of the pie.

Pay Per Click(PPC)

PPC, often known as pay-per-click, is a digital marketing strategy where advertisers are charged a fee each time one of their adverts is clicked. It’s a technique for purchasing website traffic and is frequently applied in search engine marketing to target particular terms and phrases.

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Ads are displayed on search engine results pages or other websites, and the purpose of PPC advertising is to drive traffic to the advertiser’s website and generate leads or sales.

PPC advertising works by advertisers placing bids on keywords and phrases, creating ads that target those keywords, and paying a fee each time someone clicks on their ad.

Google ads and PPC

In Google Ads, advertisers create ads and place bids on specific keywords or phrases that are relevant to their target market. In response to the advertiser’s bid and the relevancy of the advertising, Google shows adverts when a user searches for such keywords.

The term “pay-per-click” (PPC) refers to a model where the advertiser only pays when a user clicks on their ad. To make sure that their intended audience sees their advertising, advertisers can additionally target particular demographics, geographic regions, and other factors.

The objective is to attract qualified visitors to the advertiser’s website and produce leads or sales. To assist marketers evaluate the success of their ads and gradually improve their tactics, Google Ads offers analytics and monitoring tools.

By mastering one digital marketing skill or more of these specialized skills, you’ll not only empower businesses but also carve out a lucrative niche for yourself in the gig economy.

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Starting Your Digital Marketing Side Hustle

To start your digital marketing side hustle, first identify your niche and skill set, build your personal brand, and set a pricing strategy that aligns with the value you provide.

Identifying Your Niche And Skill Set

To excel in your digital marketing side hustle, it’s crucial to identify both your niche and skill set early on. This not only helps you stand out from the competition but also allows you to target clients more effectively.

Start by considering the industries or markets that genuinely interest you and reflect on how they align with your unique strengths and expertise.

After determining your niche, assess your current digital marketing skills and identify any areas where improvement may be needed. Some common skills include SEO, content writing, email marketing, social media management, web design, search engine advertising (Google Ads), or conversion rate optimization (CRO).

Remember that it’s essential to consistently improve these skills through online courses or hands-on practice so that you can continue delivering top-notch services to clients while staying up-to-date with industry trends.

Building Your Personal Brand

Building a strong personal brand is crucial for anyone looking to start a successful digital marketing side hustle. Your personal brand represents your identity, values, and expertise in your particular field of practice.

To build your brand, begin by identifying your unique selling points (USPs) and creating an online presence that aligns with these USPs.

Another important aspect of building a personal brand is nurturing relationships with potential clients and industry peers through networking events, LinkedIn groups or even guest-blogging opportunities.

Setting Your Pricing Strategy

One of the biggest challenges when starting a digital marketing side hustle is figuring out how much to charge for your services. It can be tempting to underprice yourself in order to attract clients, but this can ultimately hurt your business in the long run.

The key is finding a balance that works for both you and your clients. Start by researching industry standards and considering factors such as your level of experience, expertise, and the type of services you offer.

Don’t forget to factor in any overhead costs like software or advertising expenses. You can also experiment with different pricing models like hourly rates or project-based fees until you find what works best for you.

Tips For Growing Your Digital Marketing Side Hustle

To take your digital marketing side hustle to the next level, don’t forget to network and market yourself, always keep learning and improving your skills, and manage your time effectively.

Networking And Marketing Your Services

To grow your digital marketing side hustle, effective networking and marketing are critical. Making connections is the key to finding new clients and expanding your business.

Attend local events such as trade shows or join online communities where your target audience spends time.

Once you have made those initial connections, it’s important to follow up consistently. Send personalized emails or messages reminding them of the services you offer and how they can benefit from working with you.

Remember that word of mouth plays a significant role in building clientele for your side hustle. Encourage satisfied customers to leave reviews on popular sites like Google My Business or Yelp which will boost both credibility and visibility for prospective clients searching for services like yours online.

Continuously Learning And Improving Skills

As with any industry, digital marketing is constantly evolving, and it’s essential to keep up-to-date with the latest trends and best practices.

One of the most accessible ways to stay informed is by reading industry blogs or taking online courses that teach you everything from social media advertising to search engine optimization (SEO).

Another tactic is attending networking events where you can connect with other digital marketers who may have expertise in areas where you lack knowledge.

Managing Your Time Effectively

Managing your time effectively is crucial when it comes to running a successful digital marketing side hustle. It can be challenging to balance a full-time job, personal life, and business ventures.

Prioritization and planning are key when optimizing your productivity. Additionally, consider outsourcing tasks that may take up too much of your time but are not in line with your strengths or interests.

Hiring a virtual assistant for administrative tasks or partnering with another freelancer who specializes in areas where you lack expertise can free up valuable time while also improving the quality of work delivered to clients.

In conclusion, identifying your niche and skill set is crucial in establishing yourself as an expert in particular areas like social media management, content writing or search engine optimization.

Networking and marketing strategies are essential to growing your side hustle. Continuously learning new skills is important in an ever-changing digital world while managing time effectively lets you balance this pursuit alongside full-time employment if necessary.

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Is A Digital Marketing Side Hustle Right For You?

If you’re considering starting a digital marketing side hustle, it’s important to evaluate whether or not it’s the right fit for you. One major advantage of a digital marketing side hustle is the potential to earn extra income while working on your own terms. With it, you can easily make $1,000 per month working part time, if not $2,000 a month.

To determine if a digital marketing side hustle is right for you, first assess your skills and interests. Do you have experience with social media management or content creation? Are you passionate about SEO or email marketing? These skills can all be valuable in building a successful digital marketing side hustle.

Another factor to consider is your target audience. If there are already many established businesses offering similar services in your area, it may be more challenging to find clients and stand out from the competition.

Ultimately, while a digital marketing side hustle has significant potential for income generation and personal fulfillment, its success relies heavily on individual factors such as skill set and market demand.


Digital marketing side hustles offer individuals the opportunity to showcase their skills, build a personal brand, and earn extra income.

With popular services such as social media management, content creation, SEO optimization, and web design in high demand, there’s no shortage of potential clients.

Starting your own digital marketing side hustle requires identifying your niche and developing your skill set while building a strong online presence. Tips for growing your business include networking, continuously learning new skills to improve services offered and managing time effectively.

Before you leave

If you’re tired of scams and want a real solution for making money online check out my no.1 recommendation.

It’s helped me earn over $300,000 in the last 12 months alone:

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David Fortune has been the editor NoBSIMReviews.com since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.

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