What Is Taylor Welch’s Fractional Content? [News Feed Authority]

An internet marketer called Taylor Welch has been promoting what he refers to as “Fractional Content.”

It is a new plug-n-play system he created that he says is designed to help freelancers, consultants, agencies, and coaches offering different kinds of services more clients through social media.

In this review, I will be taking a closer look at what Fractional Content is all about to help you figure out whether it is something you may consider.

Before I start…

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What Is Taylor Welch's Fractional Content? [News Feed Authority] 7

Fractional Content Review

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Introduction to Fractional Content

Taylor Welch designed “Fractional Content” to give consultants, coaches, freelancers, agency owners, and all other professionals who are looking for a way to target and get high-quality clients a new approach to going about marketing themselves. He says that with his strategy, you no longer have to do any cold pitching or spend money on ads. 

Fractional Content

If you are running such a business, Taylor claims that it is one of the best ways to grow your business because it allows you to reach out to clients who want to pay for your services.

According to Taylor Welch, the main reason most consultants don’t get value from their advertising, particularly on social media, is that they focus on being informational. According to him, information alone does not get you the clients you want because it does not flip the right psychological switches in the mind of your prospects.

He argues that information does not convince prospects to take action, it doesn’t instill trust, and it does not make them feel like you are the right person to help them. It is not effective because it does not trigger the right emotions that have them keen to invest in working with you.

And this brings us to the question that you are asking yourself as you read this:

How Fractional Content Different?

To answer that, let’s take a closer look at how Fractional Content works.

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How Fractional Content Works

Taylor Welch claims that Fractional Content is effective because it is the only kind of content that activates the three parts of the brain responsible for making high-stakes decisions. A good example of a high-stakes decision in this context is the client deciding whether they will spend thousands of dollars on what you are offering.

Taylor explains this with a diagram of the brain:

Fractional Content by Taylor Welch

He says that fractional content targets the right side of the brain (the limbic system), which comprises, among other parts, the amygdala, the prefrontal cortex, and the hippocampus (these are the parts that are involved when making high-stakes decisions).

Why is it more effective to target these three parts of the brain?

He says that by stimulating the right side of the brain, you target the parts involved in trust, belief, and emotional decision making. In contrast, when you read an informational post, it activates the left frontal part and it minimizes your chances of closing the sale because this part is not heavily involved in high-stakes decision making.

Taylor Welch’s says that when you activate the right frontal lobe using his fractional content system, you will set yourself apart from everybody else posting content on social media.

Therefore, instead of seeing you as a source of information, your ideal clients will start seeing you as a source of transformation, which is what they really need. You will be giving them a new perspective and transforming the way they see something or feel about it.

On a deeper psychological level, they start seeing you as an authority figure and the only person capable of helping them achieve what they want.

Taylor says that this is how fractional content brings in more clients with less effort yet it only takes 30 minutes per day to work on it.

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Who is Taylor Welch?

Taylor Welch is the co-founder of Traffic & Funnels (along with another digital marketer called Chris Evans).

Fractional Content by Taylor WelchTraffic & Funnels is a $20M/year worth company that helps coaches, consultants, and service providers enroll more potential clients and scale their business. 

Before he started Traffic & Funnels, Taylor was a freelance copywriter. He had quit his 9 to 5 job to earn a living on the internet.

Taylor’s brother, Payton Welch, is the guru behind another marketing program called Inbound Closer.

In the past year, Taylor Welch’s company has been seeking to help clients grow their ventures into 6-figure and 7-figure businesses, just like John Crestani (another digital marketer) has been doing with his program. 

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What is News Feed Authority?

News Feed Authority is a package through which Taylor Welch sells his Fractional Content system. Therefore, if you want to learn more about how Taylor Welch’s fractional content works and how to implement it in your business, you can only do that by purchasing News Feed Authority.

Fractional Content by Taylor WelchInside it, Taylor says that you will find his 3-part system as well as every other tip, trick, and secret he has learned along the way for using social media to fill your pipeline with clients.

It is divided into modules and here is what each module contains:

Module 1: The Foundations For Fractional Content That Brings In New Clients – Fast!

This module covers the steps that you must take before you ever post your first fractional content post. It lays the groundwork and everything you need to learn to open the floodgates of opportunity.

Taylor Welch reveals the “success indicators” you should look for when you are evaluating yourself to know whether you are on the right track.

He also shows you the three steps you need to take to prepare your personal profile.

Then, he gives you the process that guarantees that your fractional content gets better with each post.

It also covers the common mistakes to avoid, the different “modalities” of Fractional Content, the “big picture” understanding of how and why this framework is so effective, and how to alter your mindset in 30 seconds.

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Module 2: Identify and Get In Front Of Your Dream Clients

This module is all about a 2-phase formula that you can use to identify who exactly your dream clients are. Once you have nailed that, you learn how to get your fractional content in front of them in a way that they will be receptive to it.

It also covers how to find and nurture pre-existing pools of clients, The Avatar Builder worksheet, How to rapidly settle into a new group, How to speak the language of your market, “group post” tactics, and much more.

Module#3: The 3-Part Fractional Content System To Pack Your Calendar With Dream Clients In The Next 21 Days

Taylor says that there are three types of content that go into the fractional content system. Individually, they do well but when you combine them, he says that they even do better.

The three types of content are:

Fractional Content by Taylor Welch

In module 3, you also cover the perfect way to reach out to prospects without making it weird, how to 50X the number of people who see your posts without any added effort, and the 4-step framework Taylor uses to prepare to write fractional content. You also get to look over Taylor’s shoulder as he writes a fractional post from scratch.

Also, there are some bonus benefits…

  • 10 Fractional Content Post Templates: These templates are based on the highest performing posts.
  • The “2-Step” Strategy That Floods Your DMs With Your Best Prospects: It is an advanced organic strategy for triggering a surge of messenger conversations with people who want your product.
  • The 8-Figure Fractional Content Swipe File: It is a collection of top-performing posts that you can emulate for your business.

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News Feed Authority Pricing

You can get News Feed Authority for $27.

The News Feed Authority has a lifetime money-back guarantee:

Fractional Content by Taylor Welch

Pros of Fractional Content

  • You don’t need any experience, it works as long as you possess the expertise required to help someone achieve their goal.
  • You don’t need a funnel, website, webinar, or social media following
  • You don’t need to cold pitch strangers or spend money on ads.

Cons of Fractional Content

  • The actual results you get from using Fractional Content vary depending on an array of factors. There are no guarantees that you will be successful.

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Is Fractional Content Legit?

Yes, Fractional Content is legit.

First, Taylor Welch is a legitimate internet guru who has been showing people how to become better marketers on the internet for a while now.

Additionally, he is right when he says that using your marketing material to target people’s emotional response is more effective than targeting their logical thinking. Most advertising exploits how we feel rather than inform us about the product and it makes sense that using that approach when promoting yourself on social media will work more effectively. Therefore, I think his program is legit.

However, there are no guarantees that implementing his strategy will work for you because your results depend on an array of factors outside content creation (and he highlights this in the fine print).

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Fractional Content Verdict

Fractional Content is a new way of creating content that Taylor Welch developed that he claims is more effective than what most people post because it targets the regions of your brain that handle emotional response. Taylor says that when people are making big decisions, they rely more on how they feel (emotions) rather than evaluate everything objectively and his course is designed to show you how to make your content exploit emotion.

Taylor is right. We like to think that the decisions we make are based on logic when, in fact, we mostly rely on instincts and how we feel. If you can tap into that, you will be more effective than people who seek to inform when they are advertising.

Therefore, I think Fractional Content is worth trying out if you are looking for an effective way to market your consultancy business.

Before you leave

If you’re tired of scams and want a real solution for making money online check out my no.1 recommendation.

It’s helped me earn over $300,000 in the last 12 months alone:

Go here to see my no.1 recommendation for making money online

(This is a 100% free training)

What Is Taylor Welch's Fractional Content? [News Feed Authority] 7