How To Start a Google Ads Side Hustle [To Earn Extra Money]

Are you looking for a way to make some extra money online? Have you considered starting a Google Ads side hustle?

As a Google Ads specialist and high-end copywriter, I have found that Google ads can be an amazing source of income. In this blog post, I will be sharing with you everything I know about starting and running a successful Google Ads side hustle.

From identifying niche markets and target audiences to creating effective ad copy and landing pages, we’ll cover it all. So if you’re interested in making some serious cash online, keep reading!

Before I start…

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How To Start a Google Ads Side Hustle [To Earn Extra Money] 7

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What Is A Google Ads Side Hustle?

Google Ads, formerly known as Google AdWords, is an online advertising platform by Google that allows businesses and individuals to create and display ads across Google’s various platforms, including search results, YouTube, and other websites that partner with Google.

Google Ads Side Hustle

Google Ads works on a pay-per-click (PPC) model, where advertisers bid on specific keywords that are relevant to their products or services. When users search for those keywords, Google displays ads from the highest bidder in a designated area on the search results page. Advertisers are charged each time a user clicks on their ad, which is why it is referred to as pay-per-click advertising.

Overall, Google Ads can be a powerful tool for businesses and individuals looking to reach a large and engaged audience online, and can help drive traffic and sales to their websites or products.

Understanding how Google Ads works is a great way to start a side hustle that makes you money if not launch a full-fledged digital marketing career.

This unique business model involves using your digital marketing skills to set up and manage Google Ads campaigns for small businesses. Not only is it a great opportunity to earn money online, but it also allows you to work from home and on your own schedule.

In this article, we will not focus on how to launch an ad campaign. Instead, we will focus on how you can start a side hustle whereby you help other individuals and businesses increase website traffic and generate more leads with Google Ads.

We’ll explore what a Google Ads side hustle entails, how to start one successfully, tips for success, and other ways to make money with Google. Don’t miss out on this exciting opportunity – read on!

Benefits Of Starting A Google Ads Side Hustle

Starting a Google Ads side hustle can be extremely rewarding both personally and financially.

  1. Flexibility: One key benefit is the ability to work on your Google Ads campaigns from anywhere, at any time, allowing you to make money online even while working full-time or pursuing other passions. This makes it an ideal side hustle for people who have other commitments or who prefer to work from home.
  2. Low startup costs: Starting a Google Ads side hustle doesn’t require a significant investment.
  3. High demand: There is a high demand for digital marketing services, including Google Ads. As businesses increasingly rely on online advertising to attract customers, the demand for skilled Google Ads professionals is likely to continue growing.
  4. Potential for high earnings: Depending on your level of experience and the clients you work with, you can earn a significant income from managing Google Ads campaigns. As you gain more clients and improve your skills, your hourly rates can increase providing greater monetary incentives for your efforts.
  5. Opportunity to learn new skills: Managing Google Ads campaigns can be a valuable learning experience. It can help you develop skills in digital marketing, data analysis, and strategic thinking. With competition increasing in the digital marketing space, having skills as a Google Ads specialist can set you apart and provide a great source of income.
  6. Networking: As you work with clients and build your reputation, you’ll have the opportunity to network with other professionals in the industry. This can open up new opportunities and help you grow your business.

Furthermore, starting a Google Ads side hustle allows you to work with small businesses or individuals who may not have the resources for their own dedicated advertising team. This provides an opportunity for you to support and help grow these businesses while also building your portfolio of clients and experience.

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Career Options in Google Ads

A career in Google Ads can offer a range of opportunities for individuals with strong analytical, creative, and communication skills. There are entry level positions as well as more advanced roles.

Career Options in Google Ads

Whether you are interested in working directly with clients or businesses, or in a more analytical or managerial role, there are several career paths available in Google Ads.

In all honesty, while Google Ads is a great way to get into digital marketing, it probably won’t get you a job on its own. You can improve your chances by combining it with Google Analytics, basic graphic design, and digital marketing strategies.

Google Ads Specialist

Google Ad specialists typically manage Google Ads campaigns for clients or businesses, ensuring that ads are properly targeted, optimized, and monitored for performance.

Becoming a Google Ads Specialist can be profitable, according to TikToker Michael Jones.

Google Ads Strategist

A strategist works with clients or businesses to develop a comprehensive advertising strategy that aligns with their business goals and objectives. They may also oversee the implementation and management of Google Ads campaigns. There can be an overlap in roles with the specialist.

As a Google Ads Strategist, you can also work to become a Social Media Strategist who plans and creates free and paid advertisements on social media platforms along with content to grow the reach of a given account. You will use Google Ads to promote a social media account or a product being sold through that account.

Marketing Analyst

An analyst is responsible for analyzing data from Google Ads campaigns to provide insights and recommendations for improving campaign performance. This may involve identifying trends, conducting A/B testing, and developing optimization strategies.

Google Ads Trainer

A trainer may work for a company or agency to provide training and education on Google Ads best practices, tools, and techniques. They may also develop training materials and conduct workshops or webinars for clients or businesses.

Google Ads Manager

A manager oversees a team of Google Ads specialists or analysts, and is responsible for ensuring that campaigns are properly managed and optimized to meet business objectives. They are usually tasked with planning, designing, creating, and executing marketing plans across multiple social media platforms, search engines, and websites.

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How To Start A Successful Google Ads Side Hustle

If you want to launch a career focused on Google Ads here are steps you can take to go from beginner to expert:

Develop Digital Marketing Skills

Developing digital marketing skills is an essential step towards starting a successful Google Ads side hustle. It involves gaining knowledge of online marketing basics such as search engine optimization, email campaigns, and social media advertising.

The best way to learn these skills is by taking online courses or tutorials that provide comprehensive information on different facets of digital marketing. Google offers a certification program for Google Ads, which is designed to demonstrate an individual’s proficiency in using the platform. The certification program is available for free through the Google Ads platform, and involves passing an exam to earn a certification in Google Ads.

The certification program consists of several different exams, covering topics such as search advertising, display advertising, video advertising, shopping advertising, and mobile advertising. Each exam is focused on a specific area of Google Ads, and includes multiple-choice questions that test your knowledge and proficiency in using the platform.

To become certified in Google Ads, you must pass at least one of the certification exams, which can be taken online through the Google Ads platform. Once you pass an exam, you will receive a certification that is valid for one year. To maintain your certification, you will need to retake the exam or complete additional training before the certification expires.

Earning a Google Ads certification can be a valuable way to demonstrate your expertise in the platform, and can help you stand out when applying for jobs or working with clients as a Google Ads professional.

Gain experience

Aside from formal training, practical application is also crucial in developing digital marketing skills.

Start working with clients, offering services pro bono for friends and family members who are business owners, or working on personal projects to gain experience and build a portfolio of successful campaigns. Practice analyzing data and making strategic decisions based on campaign performance.


Although being an all-round digital marketer is great, consider specializing in a specific area of Google Ads, such as mobile advertising, shopping ads, or remarketing. Specializing can help you stand out and become an expert in your field.

Networking And Finding New Clients

Networking is a crucial aspect of any side hustle, including Google Ads. One effective way to expand your client base is by attending industry events and conferences. Here, you can meet potential clients and share your expertise while learning about the latest trends in digital marketing.

Another approach to networking is through social media platforms such as LinkedIn or Twitter. By showcasing your skills and sharing valuable content, you can attract new clients, build relationships with industry peers, and stay up-to-date on relevant news and developments. Don’t underestimate the power of word-of-mouth referrals from satisfied clients either – always aim to provide excellent service that will keep them coming back for more!

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Other Ways To Make Money Online With Google

Aside from a Google Ads side hustle, there are plenty of other ways you can earn money online, such as starting a blog or YouTube channel, writing eBooks or creating apps, and offering graphic design or content marketing services.

Let’s take a look at some of these exciting possibilities:

Starting A Blog Or YouTube Channel

Starting a blog or YouTube channel is an excellent way to make money online. With millions of people using these platforms every day, there’s a vast audience waiting for your content. You can create videos discussing anything from cooking tips to DIY home renovations.

You can monetize your blog or YouTube channel a number of ways. One of the most effective ways is by using Google AdSense, a program that allows website owners and publishers to earn money by displaying ads on their websites (you can read our detailed guide on how to make money with Google AdSense).

To get started in blogging or on YouTube, choose a niche that you’re passionate about and start creating quality and engaging content. You’ll also need to optimize your video titles, descriptions, thumbnail images in the case of YouTube so that they rank highly in search results. Once you’ve built up your following, you can monetize your platform through ads or sponsorships.

Overall, starting a blog or YouTube channel is an exciting opportunity to share your knowledge and passions while earning some extra cash on the side!

Writing EBooks Or Creating Apps

Writing eBooks or creating apps is another great way to make money online. Whether you have a talent for writing or app development, these skills can be lucrative sources of income.

Selling eBooks on platforms like Amazon Kindle or Apple iBooks can earn you passive income while creating an app that fills a need in the market can bring in revenue through downloads and in-app purchases.

However, it’s important to note that both eBook writing and app development require time and effort to create high-quality products that consumers will want to buy.

Conducting market research beforehand and identifying niche markets can help ensure your product has a better chance of success.

Offering Graphic Design Or Content Marketing Services

Offering graphic design or content marketing services is a great way to make money online. As businesses move more towards digital advertising, having high-quality graphics and content that effectively communicate their message is becoming increasingly important.

Graphic designers can use platforms like Upwork or Fiverr to find clients in need of logos, social media posts, and other visual assets.

Content marketers can offer services such as email campaigns, blog posts, and website copywriting to help businesses improve their online presence.

Creating eye-catching portfolios that highlight your skills in graphic design or content marketing will attract the attention of small business owners who are looking for support in those areas. You can even approach a business owner who could use your services.

As you gain more clients and experience, you can also increase your hourly rates and expand your offerings to include more work beyond just graphic design or content marketing services alone.


Starting a Google side hustle can be the perfect way to earn extra income online while also developing essential marketing skills. With the right strategy and mindset, anyone can begin creating effective campaigns that drive traffic, sales, and revenue.

Whether you’re interested in mastering shopping ads or becoming a top-tier Google Ads specialist, there are endless opportunities to make money online with Google.

By following the tips outlined in this article, you’ll be well on your way to success as an online marketer. Remember to network with potential clients, and consider additional ways of making money with Google such as starting a blog or YouTube channel.

With dedication and hard work, building a successful Google Ads side hustle can be an amazing experience that provides financial freedom and personal fulfillment. So why wait? Start exploring these great ideas today!

Before you leave

If you’re tired of scams and want a real solution for making money online check out my no.1 recommendation.

It’s helped me earn over $300,000 in the last 12 months alone:

Go here to see my no.1 recommendation for making money online

(This is a 100% free training)

How To Start a Google Ads Side Hustle [To Earn Extra Money] 7

David Fortune has been the editor since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.

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