Passive Income Geek: Morten Storgaard Legit? [2023 Review]

Are you interested in learning how to build passive income streams? If so, you may have heard of Passive Income Geek.

Passive Income Geek is a website and community created by Morten Storgaard, who has been building passive income websites since 2007. The site offers courses, tools, and resources to help you create your own passive income streams.

Passive Income Geek’s flagship course is a complete start-to-finish blogging program for beginners. It shows you how to build your website from scratch, boost traffic to your site, find high-ranking topics on Google, monetize your site to create a long-term income, and recruit writers.

In this passive income geek review, we’ll explore what distinguishes this course from other affiliate marketing programs, weigh its advantages and disadvantages, and whether it’s any good. By the end, you’ll have a better understanding of whether this course aligns with your goals and interests.

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Key Takeaways

  1. Passive Income Geek, created by Morten Storgaard, offers a detailed start-to-finish blogging program that guides beginners through creating profitable niche websites. The course covers niche selection, content creation, SEO, monetization, and community engagement, providing step-by-step instructions and tools for learners.
  2. What sets Passive Income Geek apart is its emphasis on underserved niche topics, avoiding heavy reliance on backlinking or costly SEO tools. Morten focuses on display ads as the primary income source and offers real-life examples from his projects.
  3. Passive Income Geek’s course, priced at $399 for the first year with subsequent years at $199, offers a practical and valuable foundation for individuals seeking to establish passive income streams.
  4. VERDICT: The Passive Income Geek course is a solid option for individuals seeking to venture into passive income generation through niche websites. Its comprehensive structure, emphasis on practical strategies, and supportive community involvement make it a good choice for beginners aiming to establish profitable online ventures. However, individuals seeking more advanced SEO information should consider exploring other alternatives.

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What is Passive Income Geek?

Passive Income Geek is an online course created by Morten Storgaard that teaches strategies and techniques for generating passive income through websites, ads, and affiliate marketing.

Passive Income Geek

The Passive Income Geek course offers a practical, step-by-step guide to creating and monetizing niche websites. Each part of the process, from pinpointing profitable niches to optimizing site speed, is made clear through engaging video content and supportive text.

The educational tools provided are geared towards beginners looking for an introductory course into passive income generation online. At $399 for one year’s access, with subsequent years priced at $199, this self-paced program provides users freedom on their learning journey.

It’s simple: They sign up, dive into the material at their own pace, and start constructing their own profitable niche sites using newly acquired skills.

Who is Morten Storgaard?

Morten Storgaard is the entrepreneur behind Passive Income Geek. He has carved a unique name for himself in the online world, leveraging his expertise to generate income from niche sites.

With deep roots in SEO consulting and social media marketing, Morten launched this course to share his knowledge with aspiring internet marketers.

Morten Storgaard

Passive Income Geek was born out of Morten’s insightful strategies and hands-on experience in creating profitable niche websites. His reputation as an experienced publisher extends onto YouTube where he posts over-the-shoulder videos offering a real-time glimpse into his methods.

Morten’s motivation for pursuing online passive income was to create more quality time with his family, and he has succeeded in achieving this goal due to the stability of his income stream. Moreover, he has been actively chronicling his journey on YouTube, producing content such as a guide on transitioning into a full-time blogger.

His inspiration stems from figures like Ricky Kesler and Jim Harmer of Income School, which is why his YouTube channel, Passive Income Geek, shares similarities with Income School’s Project 24. Therefore, if you are a fan of Income School, you are likely to find immense value in Morten’s Passive Income Geek channel.

From topic research to site speed optimization, Morten’s comprehensive approach forms the backbone of this course.

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Who is Passive Income Geek course for?

In my first-hand experience, Passive Income Geek’s course is well-suited for individuals who are just beginning the journey to generate passive income. However, it’s important to note that some prerequisites should be in place before you dive in.

Firstly, having a basic understanding of websites and online platforms can be tremendously beneficial. The course assumes that you have a foundational knowledge of website concepts, so if you’re entirely new to the world of websites, it might be a good idea to familiarize yourself with the basics beforehand.

It’s worth mentioning that while the course offers comprehensive insights into various aspects of passive income generation, it doesn’t delve deeply into specific advanced topics.

For instance, if you’re looking for an in-depth study of WordPress or if you want to master the art of creating intricate page layouts using Elementor, you might need to supplement your learning with additional resources.

However, there’s no need to be overly concerned if you encounter questions or seek more detailed guidance. Passive Income Geek has a community forum where you can find answers to your queries and connect with others on a similar journey.

What sets Passive Income Geek apart?

While it shares some similarities with the Income School approach (the focus on niche research and content creation) here’s what makes it stand out:

  1. Underserved Topics: One key distinction is the emphasis on finding niche topics that aren’t already saturated. This approach helps you choose a niche and create content that genuinely interests and engages your audience.
  2. No Heavy Reliance on Backlinking or SEO Tools: Unlike other courses that might push complex backlinking or expensive SEO tools, Passive Income Geek prefers leveraging the free resources available through Google. It simplifies the process and keeps costs down.
  3. Display Ads as Primary Income: Morten, the course instructor, puts display ads front and center as your primary income source. He argues that these ads won’t significantly impact your site’s performance or loading speed, making them a practical choice for income generation.
  4. Real-Life Examples: What really makes this course unique is its use of examples from Morten’s own real-life projects. You’ll gain insights and practical tips from someone who has been there and done it.
  5. Community Involvement: The course encourages community engagement through “build along” projects. This means you can work on your website alongside others and receive valuable feedback and support from the community.

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What exactly is passive income and how can you generate it?

A passive income business is a business that generates income without requiring your active involvement. This could be an online business, such as a blog, an e-commerce store, or a rental property.

Passive income is an enticing concept because it offers the promise of financial freedom and flexibility. Imagine waking up in the morning, checking your account balance, and realizing that you’ve earned money while you were sleeping or enjoying time with your family. It’s a goal many people aspire to achieve.

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However, it’s important to dispel the notion of “true” passive income, where absolutely no effort is required. In reality, almost all passive income streams demand at least some initial work and ongoing maintenance. For example, if you’re earning passive income through rental properties, you’ll still need to handle occasional tenant issues or property maintenance.

Nonetheless, the ultimate objective of passive income is to minimize the day-to-day involvement so that you can focus on scaling your income or exploring new business opportunities. This often involves automating processes, delegating tasks to others, or leveraging technology to streamline operations.

One common avenue for generating passive income is through advertising and affiliate marketing. Advertising revenue can be earned by monetizing websites, blogs, YouTube channels, or apps with ad placements. Affiliate marketing involves promoting products or services and earning a commission for each sale or lead generated through your referral.

Passive Income Geek specializes in these methods and provides valuable insights and strategies to help individuals create and optimize their passive income streams. They understand that building and growing passive income takes time and effort, and their goal is to guide you through the process, sharing their expertise gained over years of experience.

In conclusion, while achieving “true” passive income may be elusive, building passive income streams is a realistic and achievable goal. It requires initial dedication, smart strategies, and ongoing management, but the potential for financial independence and more free time makes it a worthwhile endeavor.

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What is in the Passive Income Geek Course?

The course consists of 9 modules, with more than 18 hours of video content, covering everything from niche selection to content creation, SEO, and monetization.

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When you purchase the course, you also get access to a private community of course members. This community is a great resource for getting feedback on your website, asking questions, and connecting with other like-minded individuals.

Passive Income Geek’s course also offers early access to Ezoic, a site speed tool that can help you improve the performance of your website.

Let’s look at the main course content.

Choosing a Niche

The Passive Income Geek course takes a direct approach when it comes to choosing a niche. It doesn’t have an introductory module; instead, you dive right into the niche selection process.

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In this module, you’ll learn what constitutes a promising niche, and you’ll receive valuable advice on niches to steer clear of.

One standout feature of this course is its exceptional niche-selection module. It not only provides guidance on niche criteria but also introduces useful tools to help you assess the profitability of your chosen niche.

This is a valuable skill set to acquire, whether you’re just starting your passive income journey or have long-term business plans in mind.

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Topic Research

In this module, you’ll delve into topic research, a subject that isn’t always extensively covered in other courses.

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Here, you’ll discover how to analyze the content that’s proven successful for your competitors. Moreover, you’ll be introduced to various tools that empower you to conduct your own in-depth research.

As someone who has explored numerous passive income courses, particularly those focused on blogging, I’ve noticed that most of them emphasize content creation.

It’s reassuring to see that Passive Income Geek follows suit, prioritizing this crucial aspect of building a successful online presence.

Selecting the right domain name

Selecting the right domain name is a pivotal step in the journey of building a website or blog, and its significance cannot be overstated. A well-chosen domain name can have a substantial impact on the success of your online venture.

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The Passive Income Geek blogging course offers an extensive and insightful module that covers all the essential aspects of choosing the ideal domain name. In this module, you will gain valuable knowledge on how to:

  1. Avoid Common Pitfalls: Learn to steer clear of common mistakes that can hinder the effectiveness of your domain name.
  2. Generate Abundant Ideas: Discover techniques for generating a plethora of domain name ideas, ensuring you have a diverse range of options to consider.
  3. Align with Long-Term Goals: Understand the strategic importance of selecting a domain name that aligns with your long-term objectives, setting you on the path to sustainable success.

This module equips you with the tools and insights needed to make a well-informed decision when it comes to choosing a domain name, a critical foundation for your online presence.

Setting up Your Website

While the module on setting up your website in the Passive Income Geek course provides valuable information on configuring your WordPress site, it may have room for improvement. It’s worth noting that the depth of information here might be a bit lacking.

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However, it’s important to acknowledge that the level of depth needed depends on your prior experience with WordPress. If you’re already well-versed in using WordPress, you might find that the information is enough.

One noteworthy feature of this module is the inclusion of ‘copy and paste’ settings from successful websites. This can simplify the process significantly. Essentially, you can launch your WordPress site, apply these pre-configured settings with a simple copy-and-paste action, and then proceed to customize your site according to your preferences.

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Writing Awesome Content

The Writing Awesome Content module covers everything you need to become proficient at creating compelling content that not only attracts clicks but also ranks effectively and monetizes successfully through display ads and affiliate marketing.

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It’s almost as if Morten has generously shared his most valuable content writing insights all in one place within this module. In this section, you’ll gain valuable skills such as:

  1. Researching Profitable Topics: Learn the art of researching and developing topics that not only capture the audience’s interest but also prove to be financially rewarding.
  2. Crafting Irresistible Headlines: Learn the art of crafting attention-grabbing headlines that draw readers in.
  3. Structuring Your Posts: Understand the importance of post structure and how to organize your content effectively for maximum impact.
  4. Engagement Strategies: Receive expert guidance on using powerful engagement techniques to keep your audience captivated.

This module appears to be a treasure trove of knowledge, equipping you with the tools and expertise to create content that stands out, ranks well, and maximizes your earning potential through various monetization methods.

SEO Tips

No comprehensive review of Passive Income Geek would be complete without diving into the topic of SEO (Search Engine Optimization).

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In this segment, the course delves into crucial aspects of SEO, including:

  1. SEO Fundamentals: You’ll receive guidance on the foundational principles of SEO to ensure that your website and content attract substantial traffic.
  2. Backlink Strategies: The course explains when, where, and how to obtain backlinks, a key element in improving your website’s search engine ranking.
  3. Common SEO Mistakes: Even seasoned bloggers can make SEO errors. This module helps you identify and rectify these mistakes, ensuring that your SEO efforts are as effective as possible.
  4. Faster Google Indexing: Discover techniques to expedite the indexing of your website by Google, which can lead to quicker visibility in search results.

This segment of the course appears to be a valuable resource for anyone looking to enhance their understanding of SEO, a critical component of building a successful online presence and increasing website traffic.

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The Passive Income Geek program offers valuable insights into the monetization of your content through premium ads and affiliate marketing.

In this section, you’ll learn how to optimize your revenue by strategically targeting keywords and phrases that are attractive to advertisers.

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Moreover, the course covers the importance of tracking your results, allowing you to continually refine your strategies and enhance your earnings over time.

Monetization is a critical aspect of building passive income streams, and this module provides practical guidance to help you make the most of your content.

Social Media

Morton openly acknowledges that his own website success owes a lot to social media, making this module one of the most comprehensive in the entire course.

In this section, you’ll receive detailed instructions on how to effectively drive traffic from various social media platforms.

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While there is a significant emphasis on Facebook and Pinterest, the module also covers other major social media networks.

This thorough exploration of social media strategies underscores its importance in building and expanding your online presence.


The last module of the course delves into the concept of outsourcing, a crucial step in making your income genuinely passive. In this section, you’ll gain insights into the process of finding and collaborating with writers and editors to assist you in generating content.

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The module covers strategies for ensuring that the writers you work with produce high-quality content that aligns with your standards and goals.

Outsourcing is a key aspect of scaling your online business and transforming it into a sustainable source of passive income, and this module provides guidance to help you achieve that goal.

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Additional Material

Build with us

The “Build With Us” module, introduced by Morten last summer comprises over 15 hours of video content where he constructs a niche site from the ground up.

This module is particularly noteworthy because it provides in-depth answers to questions that may have lingered after completing the main course.

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In this module, Morten guides you through the entire process across 51 videos. You’ll have the opportunity to observe his actions as he selects a niche and domain name, installs a WordPress theme, conducts topic research, authors initial articles sets up Google Analytics and Ezoic, and even hires writers.

What’s truly impressive is that by the 11th month of the site’s existence, it’s pulling in around 12,000 organic visitors, demonstrating the effectiveness of Morten’s methods.

If you had any doubts about whether his strategies would work for new sites in 2023, watching this module should provide you with the confidence that they do indeed deliver results.

Advanced Tactics

The “Advanced Tactics” module within the Passive Income Geek course is primarily designed for individuals who already have a successful niche website.

Morten specifies that these tactics are intended for those who have achieved specific milestones, such as $1,000 in revenue or 50,000 pageviews per month.

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Alternatively, these tactics can be beneficial if you plan to enter a highly competitive niche. Some methods are also included because they rely on paid tools or services.

This module, introduced by Morten in late 2021, currently consists of four videos, all of which focus on advanced topic research methods.

These methods serve as a valuable complement to the topic research module in the main course, providing additional insights and strategies for those looking to take their niche website to the next level.

Passive Income Geek community

The course community is a great resource for getting feedback on your website, asking questions, and connecting with other like-minded individuals. The Passive Income Geek community is a private Facebook group where you can share your progress, ask for feedback, and get answers to your questions.

One of the benefits of the passive income geek course community is that you get access to Morten, the course creator. Morten is an experienced niche site builder and is always willing to help out and answer questions.

The course community is also a great place to connect with other course members. You can share your progress, ask for feedback, and get inspiration from other successful niche site builders.

Passive Income Geek’s course also offers a money-back guarantee. If you’re not satisfied with the course, you can get a full refund within 30 days of purchase.

YouTube Channel

Passive Income Geek has a YouTube channel where you can find informative videos on how to build and monetize your passive income website. The channel has over 5,000 subscribers and offers a wealth of knowledge on topics such as niche selection, keyword research, content creation, and more.

You can also join the Passive Income Geek course and gain access to exclusive videos that cover advanced topics such as link building, email marketing, and affiliate marketing.

Passive Income Geek’s YouTube channel is a great resource for anyone looking to start or grow their passive income website. With informative videos and a supportive community, you can learn the skills you need to succeed in the world of passive income.

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Customer Reviews

Students who have taken the Passive Income Geek course have shared their success stories and positive reviews, highlighting how the strategies taught in the program have helped them create profitable websites and earn passive income.

Our research indicates that Passive Income Geek has received numerous positive testimonials from students who have successfully implemented the strategies and techniques taught in the course.

Here are some of the passive income geek reviews from their website:

“Imagine joining Elon’s Tesla team 10 years ago. Passive Income Geek is to niche hunters what Tesla is to electric car revolution.”
Dan Dadovic, Director of Business Development, Ezoic UK

“I can say without a doubt that Morten’s methods WORK. I am seeing 200-300% traffic growth PER MONTH and I am not even following all his advice (because I am lazy). Even though I have been working with online marketing for 17 years, I am still learning new things from this course.”
Mikael Rieck, (founder)

“Following the methods described in this course is the closest thing to a surefire way to make money online! It emphasizes approaches that have been proven to work and will create a stable business for the long term.”
Zach Reed,

Testimonials also highlighted how Morten Storgaard, the creator of Passive Income Geek, goes above and beyond to provide ongoing support and answer any questions that arise during the learning process.

How much does Passive Income Geek cost?

Our research indicates that the Passive Income Geek course is priced at $399 for the first year, which includes an annual membership fee of $199. This membership fee will renew each year on the anniversary of your sign-up. So, your cost breakdown looks like this:

  • Year 1: $399
  • Year 2: $199
  • Year 3: $199
  • and so on, as long as you choose to renew.

It’s important to note that there are additional expenses to consider, such as purchasing a domain and hosting to follow the course. While there is a module on outsourcing, you have the option to do all the work yourself and save on outsourcing costs.

As for discounts, there isn’t one currently available for Passive Income Geek. However, it’s possible that they may offer discounts in the future as the course gains popularity. Subscribing to their newsletter can help you stay informed about any potential discounts or updates.

Refund policy

Passive Income Geek offers a refund policy for dissatisfied customers. Here are the details:

  1. If you are not satisfied with Passive Income Geek, you can request a full refund within 30 days of your initial purchase.
  2. After the first year, if your subscription renews without your consent, you are entitled to a pro-rated refund.

This policy is designed to provide some peace of mind to customers who may have reservations about their purchase. It’s always a good practice to review the refund policy of any course or product you consider to ensure it aligns with your expectations and needs.

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How Much Does Passive Income Geek Make?

While the exact income of Passive Income Geek may vary, it’s possible to estimate based on available information. Morten’s website, GoDownSize, generates approximately $25,000 per month.

Additionally, Morten has several niche sites, which could collectively generate anywhere from $75,000 to $125,000 per month.

In terms of his course, which is priced at $299, with roughly 400 students enrolled, he could have earned approximately $120,000 from the course.

Note that these figures are estimates and they can fluctuate over time based on various factors, including the performance of Morten’s niche sites and the number of students enrolling in his course.

Can Passive Income Geek help me make money online?

Passive Income Geek can provide valuable knowledge and guidance on creating and monetizing niche websites, potentially making money online over time.

However, your ability to make money through the strategies taught in the course depends on various factors, including personal dedication, niche selection, content quality, SEO practices, and market competition.

While the course offers a solid foundation and practical insights, your success will depend on your execution of the strategies and adaptation to market conditions.

Approach the course with realistic expectations and be prepared to invest time and effort into your online business. Ultimately, your level of success will be determined by your actions and persistence.

Passive Income Geek Review

The Passive Income Geek course has its share of advantages and potential drawbacks, which are essential to consider before you make your choice to invest in it.


The Passive Income Geek Course has several notable pros:

  1. Proven Strategy: Morten has successfully used the same strategy to build passive income websites in various niches, many of which he shares in the course. These sites generate substantial monthly passive income from ads and affiliate marketing.
  2. Ease of Use: Morten’s approach is straightforward and focused on delivering the best results, saving you time and money. The step-by-step method he employs in building a niche site is beginner-friendly and easy to follow.
  3. High Value: The course offers excellent value for the price, making it one of the most affordable options for learning about blogging and affiliate marketing while providing a comprehensive blueprint for passive income sites.
  4. Risk-Free Guarantee: If you decide the course isn’t right for you, there’s a 30-day full refund guarantee. This flexibility ensures you can change your mind for any reason without financial risk.
  5. Ethical Approach: Morten’s strategy is entirely “white hat,” meaning it complies with ethical and search engine guidelines. This approach helps keep your website safe and avoids potential penalties from search engines like Google.
  6. “Build With Us” Module: This module is a valuable addition, as it allows you to watch Morten create a site from scratch alongside you, providing a practical learning experience.
  7. Clever Keyword Research: Morten shares innovative keyword research strategies for finding easily rankable keywords. These tactics can significantly contribute to your success in this business model, offering fresh insights even for experienced bloggers.


  1. Yearly Fee Perception: Some individuals may perceive the yearly fee as a recurring cost without significant course updates or evolution.
  2. Limited Real-World Evidence: There’s still limited real-world evidence of the strategies working beyond the sites Morten has personally put together, which may raise some questions about broader applicability.
  3. Small Community: The community associated with the course is relatively small, potentially limiting the diversity of perspectives and experiences available for networking and learning.
  4. Lack of Advanced SEO Information: While the course provides some information on SEO, there’s a desire for more in-depth knowledge, especially regarding advanced SEO tactics and link-building strategies. Additional insights in this area could enhance the course’s value for students seeking comprehensive SEO guidance.

In all, the decision to invest in Passive Income Geek should be made after a thorough analysis of these pros and cons, taking into account one’s personal goals, budget, and dedication to learning.

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Passive Income Geek Review: Is it worth it?

Passive Income Geek is definitely worth it for anyone looking to create a passive income stream and earn money online.

The Passive Income Geek course may not be perfect, but it delivers on its promise of helping you build a monetized niche website if you follow the course and complete the action steps. It’s not the most advanced blogging or affiliate marketing training program out there, and it doesn’t rely on fancy tactics. Instead, it focuses on a straightforward and simple process to achieve success in the world of passive income.

This course provides you with everything you need to get your first website up and running and start earning passive income. It’s designed for those who are just starting and offers a solid foundation.

If you’re interested in exploring more advanced tactics once you’ve established a steady income, you can always consider investing in an advanced course at that point. However, for beginners, these advanced tactics may not be necessary and could be distractions.

It’s essential to keep in mind that success with this course, like any other, requires persistence, patience, and commitment. Building passive income through niche websites is a long-term endeavor, and success will come to those who are willing to put in the effort and stick with the process.

Passive Income Geek Alternatives

If you’re looking for alternatives to Passive Income Geek, there are a few options you can consider. Here are some of the most popular ones:

  1. Wealth of Geeks

Wealth of Geeks is a website that offers a variety of resources for people who want to learn about passive income.

The site provides information on a range of topics, including affiliate marketing, real estate investing, and more. They also offer a free newsletter that provides tips and advice on how to build passive income streams.

  1. Project 24 (Income School)

This program is known for its systematic approach to niche website building.

It provides comprehensive training for affiliate marketing and blogging, emphasizing organic traffic generation and content creation. It’s ideal for those who prefer a structured learning path.

  1. The Affiliate Lab

Created by SEO expert Matt Diggity, The Affiliate Lab is designed for individuals seeking advanced knowledge in affiliate marketing and SEO.

It delves deep into strategies for ranking websites and optimizing conversions.

  1. The Authority Site System

Authority Hacker’s course focuses on building authoritative websites and covers various aspects of affiliate marketing, including content creation, link building, and site monetization.

It’s suitable for those aiming to establish long-term authority sites.

  1. Fullstaq Marketer

If you’re interested in affiliate marketing aka freelance marketing through paid advertising Fullstaq Marketer specializes in this and their Business Launch Challenge is the perfect way to get started on your path to earning commissions online.

It’s geared toward those looking to leverage paid traffic sources.

  1. Super Affiliate System

John Crestani’s Super Affiliate System provides training on affiliate marketing and paid advertising strategies. It’s known for its comprehensive approach to paid advertising campaigns and affiliate partnerships.

  1. Digital Worth Academy

Sara Young and Andrew Hansen’s course focuses on building and selling authority websites. It combines SEO and affiliate marketing with a unique emphasis on website flipping, making it suitable for those interested in website investments.

  1. Legendary Marketer

Legendary Marketer offers a wide range of digital marketing education courses, covering various aspects of online business, including affiliate marketing. It’s known for its comprehensive training and mentorship programs.

Overall, there are many great alternatives to Passive Income Geek that can help you learn about building passive income streams. It’s important to do your research and find the resource that best fits your needs and interests.


Passive Income Geek is the perfect course for anyone looking to build a passive income stream through niche websites. With its comprehensive videos, tools, and strategies, it offers a beginner-friendly approach to making money online.

Our research indicates that in the end, the value of the Passive Income Geek course hinges on your individual objectives and preferences. If you’re a beginner seeking a simple and cost-effective way to start building passive income websites, this course can provide a solid foundation.

However, if you’re looking for more advanced tactics or a one-time payment option, you may want to explore other alternatives in the field of affiliate marketing and blogging. Success with this course, like any other, requires dedication, patience, and consistent effort over the long term.

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