Superstar Blogging Review: Matthew Kepnes Legit?

Welcome to our detailed review of Superstar Blogging, an online course created by Matthew Kepnes, a renowned travel blogger, also known as Nomadic Matt.

Our dedicated team has delved into this course to provide you with comprehensive insights and an honest assessment of what Superstar Blogging has to offer.

Whether you’re an aspiring travel blogger looking to launch your career or an experienced writer seeking to elevate your travel content, our review aims to equip you with the essential information you need to make an informed decision.

Join us as we explore the world of Superstar Blogging and uncover what it entails.

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Key Takeaways

  • Superstar Blogging, created by renowned travel blogger Nomadic Matt, is a comprehensive online course that teaches aspiring travel bloggers how to start and monetize their own successful blog.
  • The course covers key aspects of travel blogging such as setting up a blog, building a brand, writing compelling content, utilizing social media and networking effectively, implementing SEO strategies, monetization techniques, and partnering with brands and PR agencies.
  • For a one-time payment of $99 for lifetime access to the course, Superstar Blogging provides valuable information and guidance from an experienced instructor. It also offers technical support and opportunities for collaboration with other bloggers in the industry.
  • Students can progress at their own pace through the well-structured curriculum and receive feedback to improve their blogging skills. With regular updates and a supportive community, Superstar Blogging offers aspiring travel bloggers all the tools they need to succeed in this competitive field.
  • VERDICT: Superstar Blogging provides a valuable resource for aspiring travel bloggers, offering comprehensive insights and practical guidance for building a successful blog. While it has some limitations, such as the absence of video lessons and challenges with navigation, it remains a worthy investment for beginners and those looking to enter the travel blogging industry.

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What is Superstar Blogging?

Superstar Blogging, also known as Superstar Business Masterclass, is an extensive online course designed primarily for bloggers, with a special focus on travel writing enthusiasts.

Renowned for its reputation as one of the leading blogging courses, this program offers a comprehensive curriculum comprising 28 lessons thoughtfully divided into 8 modules.

Superstar Blogging Review

What sets Superstar Blogging apart is its flexible learning approach, allowing students to progress at their own pace or follow the structured 8-week program.

This travel writing course leaves no stone unturned, providing detailed guidance on various aspects such as setting up a hosting service, WordPress installation, branding, audience-building strategies through newsletters, networking with fellow bloggers and industry players, and exploring diverse monetization options.

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Additionally, it offers access to an exclusive closed Facebook group with an active community of over 1,000 members, facilitating further engagement and support within the blogging community.

Superstar Blogging is the brainchild of Matthew Kepnes, more popularly known as Nomadic Matt, a widely recognized figure in travel blogging.

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Who is Matt Kepnes?

Matt Kepnes is a prominent figure in the world of travel blogging.

With his blog, Nomadic Matt, he attracts more than 1 million monthly visitors and generates an impressive seven-figure annual income.

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His valuable insights and expertise have earned him global recognition, with his advice being featured in esteemed publications like Time, CNN, The New York Times, Wall Street Journal, Lonely Planet, BBC, The Guardian, and even in renowned books such as “Blogging for Dummies.”

Matt Kepnes is also an accomplished author, having penned the New York Times best-selling book, “How to Travel the World on $50 a Day,” and a memoir titled “Ten Years a Nomad.”

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His entrepreneurial journey extends over twelve years, during which he has established one of the most prominent travel websites globally, and launched a media conference, a hostel, and a charitable organization.

To share the strategies and knowledge he has gained through his remarkable career, Matt Kepnes created the Superstar Blogging training program.

This course is designed to empower individuals aspiring to succeed in the online world by helping them avoid common mistakes, accelerate audience growth, and increase their earning potential.

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How does Superstar Blogging work?

Superstar Blogging offers two distinct courses. In this review, we will delve into the “Business of Travel Blogging,” which focuses on helping individuals establish and expand a blog that garners significant traffic from search engines, particularly Google.

The course, structured into various modules- which we will cover later, provides comprehensive insights into various aspects of travel blogging. Matt Kepnes shares several blog monetization approaches, including affiliate marketing, the creation and sale of digital products such as ebooks, and the incorporation of display advertisements.

The primary objective of the “Business of Travel Blogging” course is to educate you on the business side of blogging, imparting the knowledge and skills required to achieve success in the realm of travel blogging or any other niche.

With a strong emphasis on traffic generation, effective SEO, revenue generation, and the development of a blogging empire, the course equips you with the tools you need to thrive in the competitive world of online content creation.

Who is Superstar Blogging for?

While it is built on the foundation of travel blogging, Matt Kepnes emphasizes that the knowledge and strategies taught in the program apply to anyone looking to establish an online business.

Although the course is heavily influenced by the field of travel blogging, Matt suggests that a travel-focused niche is not an absolute requirement to benefit from the training.

From our analysis, Superstar Blogging, specifically the “Business of Travel Blogging” course, is designed to cater to bloggers of all experience levels, regardless of their chosen niche.

However, people who are primarily focused on travel blogging are likely to derive the most significant value from the course.

This is not unique to Matt’s course; we’ve seen it with Scale Your Travel Blog by Mike and Laura (two travel bloggers who write the Mike and Laura Travel blog) and Blogging Fast Lane by Anna and Tom of Adventure In You (another travel blog).

Each of these courses best serves travel bloggers because they are written by one of them.

This sentiment is echoed by numerous travel bloggers who credit Superstar Blogging for playing a pivotal role in jumpstarting their blogging careers.

It’s worth noting that even experienced travel bloggers can find value in the course, as there is always room to learn and refine their skills and learn from one of the best bloggers there is.

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Superstar Blogging Review

The Superstar Blogging Course comprises 8 modules, each dedicated to various facets of travel blogging.

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These modules include Initial Setup, Brand Development, Content Creation, Social Media and Networking, Search Engine Optimization (SEO), Newsletter Management, Blog Monetization, and Collaborations with Brands and PR Agencies.

Module 1: Setting Up and Getting Started

In Module 1 of the nomadic Matt’s blogging course Course, you’ll kick off your journey into the blogging world. The focus here is on setting up your own blog effectively and getting started with creating content.

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You’ll learn the basics, from choosing a unique and catchy blog name to selecting the most suitable website platform for your needs. This module also covers installation instructions for critical tools like Google Analytics which will come in handy as you monitor your website’s performance over time.

Notably, it doesn’t stop there; understanding how to navigate through these tools forms an integral part of this section thus equipping aspiring travel bloggers adequately in preparation for what lies ahead in their blogging career.

Module 2: Building a Brand

In Module 2 of the Superstar Blogging course, you will learn how to build a strong brand for your travel blog. Nomadic Matt shares his expertise in creating a brand that stands out in the travel industry.

You’ll discover the importance of choosing a unique and memorable blog name, as well as how to create a cohesive visual identity through logo design and website aesthetics.

By the end of this module, you’ll have all the tools necessary to establish a powerful brand that resonates with your audience and sets you apart from other travel bloggers.

Module 3: Writing Content

Module 3 of the Superstar Blogging course focuses on teaching you how to write compelling content for your travel blog. You will learn essential writing techniques and strategies that will captivate your readers and keep them coming back for more.

The module covers topics such as crafting engaging headlines, structuring your posts effectively, incorporating storytelling elements, and using visual media to enhance your content.

By the end of this module, you’ll have a solid foundation in writing high-quality blog posts that resonate with your audience and help you stand out in the competitive world of travel blogging.

In addition to honing your writing skills, Module 3 also delves into SEO (Search Engine Optimization) for bloggers. You’ll discover how to optimize your blog post for search engines so that it ranks higher in search results, increasing the visibility of your content.

Module 4: Social Media and Networking

Module 4 of Nomadic Matt’s superstar blogging course focuses on social media and networking for travel bloggers. In this module, students learn how to effectively leverage platforms like Facebook, Instagram, and Twitter to grow their blog’s reach and engage with their audience.

They also discover strategies for building relationships with other bloggers and industry professionals through networking events and collaborations.

The course provides practical tips on creating engaging social media content, managing online communities, and utilizing analytics tools to track performance.

By the end of this module, students will have a solid understanding of how to use social media as a powerful tool for promoting their travel blog and connecting with others in the industry.

Module 5: SEO

In Module 5 of the Superstar Blogging course, you will dive into the world of search engine optimization (SEO) and learn how to improve your website’s visibility on search engines like Google.

You’ll discover techniques for keyword research, on-page optimization, link building, and more. With SEO knowledge under your belt, you’ll be able to attract organic traffic to your travel blog and increase your chances of reaching a wider audience.

The Superstar Blogging course gives you the tools and strategies needed to optimize your content effectively and stand out in the competitive world of travel blogging.

Module 6: Newsletters

In Module 6 of the Superstar Blogging course, you’ll learn all about newsletters and how they can benefit your travel blog. This module covers topics such as building an email list, creating engaging content for your newsletters, and harnessing the power of email marketing to connect with your audience.

You’ll also gain insights on best practices for designing visually appealing newsletters and strategies to increase open rates and click-through rates. With the knowledge gained in this module, you’ll be equipped to effectively communicate with your readers through a powerful newsletter that keeps them engaged and coming back for more.

Module 7: Blog Monetization

Module 7 of Superstar Blogging focuses on blog monetization, teaching students how to make money from their travel blogs. The course covers various strategies and techniques for generating income, such as affiliate marketing, sponsored content, and creating products or services.

By the end of this module, you will have the knowledge and tools needed to turn your travel blog into a profitable online business.

Module 8: Partnering with Brands and PR Agencies

Superstar Blogging’s Module 8 focuses on the exciting topic of partnering with brands and PR agencies. In this module, you will learn how to establish relationships with travel brands and PR agencies to collaborate on sponsored content, press trips, and more.

You’ll discover effective strategies for pitching yourself as a travel influencer and negotiating mutually beneficial partnerships.

With the valuable information provided in this module, you’ll be well-equipped to monetize your blog by working with reputable brands and expanding your influence in the travel industry.

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Benefits of the Superstar Blogging Course

The Superstar Blogging Course offers a range of benefits, including a comprehensive and organized curriculum, access to a supportive community, and webinars and Q&A sessions

Comprehensive and organized curriculum

The Superstar Blogging Course offers a comprehensive and organized curriculum that covers all the essential aspects of travel blogging. With modules ranging from setting up and getting started to blog monetization, this course leaves no stone unturned.

It provides a step-by-step guide, ensuring that you have a solid foundation in every aspect of travel blogging. Whether you’re new to blogging or looking to take your existing blog to new heights, this course has all the basics covered.

You’ll learn about building a brand, writing compelling content, mastering social media and networking, implementing SEO strategies, and much more. The curriculum is well-structured and easy to follow, allowing you to progress at your own pace while gaining valuable information along the way.

Technical support

Superstar Blogging provides excellent technical support to its students. If you encounter any issues or have questions while going through the course, you can rely on their prompt and helpful assistance.

Their dedicated team is available to troubleshoot any problems you may face with the platform or accessing the course material.

With reliable technical support, you can focus on learning and building your travel blog without worrying about any technical hurdles along the way.

Webinars and Q&A sessions

Superstar Blogging goes beyond just providing course material. It also has webinars and Q&A sessions, allowing students to engage directly with instructors and ask any burning questions they may have.

These interactive sessions provide valuable insights and clarification on specific topics covered in the course. Students can participate in real-time discussions and gain further understanding of various aspects of travel blogging.

The webinars and Q&A sessions offer a supportive learning environment where aspiring travel bloggers can connect with industry experts and classmates, enhancing their overall learning experience.

Access to the superstar blogging community

Superstar Blogging offers more than just a course – it provides access to a supportive community of fellow travel bloggers. This community is filled with aspiring and experienced bloggers who understand the challenges and triumphs of building a successful travel blog.

Being part of this community allows you to connect with like-minded individuals, ask questions, share experiences, and receive valuable feedback on your journey.

Whether you’re feeling stuck or need inspiration, the supportive community within Superstar Blogging offers guidance, motivation, and collaboration opportunities.

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Superstar Blogging Review: Student Results

When evaluating the effectiveness of Superstar Blogging, one can’t help but notice the numerous student testimonials prominently featured on the official sales page.

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These testimonials showcase the achievements and success stories of students who have benefited from the course’s teachings.

A noteworthy observation is that most of the success stories I came across were from students who started blogging in 2021 or earlier.

Given the course’s reputation in travel blogging, I anticipated encountering more recent testimonials during my research.

For now, I will settle on the existing testimonials that provide valuable insights into the positive impact that Superstar Blogging has had on aspiring travel bloggers.

Superstar Blogging Cost and Discounts

Superstar Blogging offers lifetime access to their course for a price of $99. This one-time payment gives you unlimited access to all the modules, webinars, and support materials.

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There are additional costs associated with running a travel blog, such as domain registration fees or website hosting expenses.

Despite this, Superstar Blogging is still considered a good investment for aspiring travel bloggers who want to learn from an experienced professional like Nomadic Matt. Additionally, there are no current discounts available for the course at this time.

Remember: Starting a successful travel blog requires more than just the initial course fee. Take into account additional costs and invest in your blog wisely.

30-day money-back guarantee

If you’re hesitant about investing in the Superstar Blogging course, don’t worry.

Superstar Blogging offers a straightforward refund policy for your peace of mind. During the “trial period” of 14 days, you have the opportunity to test drive the program.

If, within this timeframe, you decide that the course is not the right fit for you, Superstar Blogging provides a no-questions-asked, hassle-free full refund.

Based on my research, it appears that students have not encountered difficulties when requesting refunds, adding to the reliability of this guarantee.

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Is Superstar Blogging worth it?

Superstar Blogging’s Business of Travel Blogging course is an enticing option, especially considering its relatively low price point, making it a cost-effective choice for aspiring travel bloggers.

The training is structured to provide practical, step-by-step guidance, ensuring you get value for your investment.

However, the course might not be the best fit if you do not identify as a travel blogger or if you are an experienced blogger looking for advanced insights.

Another aspect to consider is that the training seems to lack recent updates and has potentially become less active over the years, which could affect the relevance of the content.

Let’s look at some of the pros and cons.


  1. Affordable Pricing: Superstar Blogging offers a low-cost entry point to access its core training, making it accessible to a wide audience.
  2. Practical and Step-by-Step Guidance: The training is designed to provide practical, step-by-step instructions, which can be beneficial for beginners.
  3. 14-Day Free Trial: You can explore the course with a 14-day free trial, allowing you to evaluate its content and suitability before committing financially.
  4. Ethical Sales Approach: Superstar Blogging avoids using hype or aggressive sales tactics, creating a more transparent purchasing experience.
  5. No Upselling: Once you purchase the course, you won’t be subjected to upsells for additional products or services.


  1. Lack of Video Lessons: The absence of video lessons may limit the course’s appeal to those who prefer visual and audio content for learning.
  2. Limited Recent Student Success Stories: The scarcity of recent success stories from students can be a drawback, as it may affect your confidence and motivation.
  3. Disjointed Training: Some students find the course materials disjointed and challenging to navigate, potentially hindering the learning experience.
  4. Unclear Expense Breakdown: The sales page doesn’t provide a detailed breakdown of expenses beyond the course price, leaving you uncertain about additional costs.
  5. Uncertain Updates: It’s unclear whether the training content is regularly updated and maintained to reflect the latest industry trends and best practices.

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Superstar Blogging Alternatives

Scale Your Travel Blog

If you’re specifically interested in expanding your travel blog and taking it to the next level, “Scale Your Travel Blog” which we mentioned earlier could be a suitable alternative.

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This course is designed to help you grow your travel blog into a successful and profitable venture. It covers various aspects of blog scaling, including content creation, traffic generation, monetization, and more. The course provides practical strategies and valuable insights for experienced travel bloggers who want to maximize their blog’s potential.

If you’re already well-versed in the basics and are looking for advanced guidance, this could be a compelling alternative to Superstar Blogging.

Blogging Fast Lane

Blogging Fast Lane is an online course created by Anna and Tom of the Adventure In You blog to teach people how to start and grow a successful blog that makes money.

What is Blogging Fast Lane

It suits travel bloggers because Anna and Tom are travel bloggers at heart.

Having said that, their course also jibes with non-travel bloggers.

Passive Income Geek

Passive Income Geek is a course that focuses on helping individuals create passive income streams online.

Passive Income Geek

While it may not follow a traditional structured course format, it offers a wealth of valuable insights into various online business models and strategies for generating passive income.

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1. What is Superstar Blogging?

Superstar Blogging is an online training program created by Matthew Kepnes, also known as Nomadic Matt. It offers courses specifically tailored to travel bloggers, including the Business of Travel Blogging.

2. Is this the best travel blogging course?

Superstar Blogging is a comprehensive training program designed for travel bloggers. It offers valuable insights and resources for those looking to enter or advance in the field of travel blogging. Whether it is the best travel blogging course depends on your specific needs, goals, and preferences.

While Superstar Blogging has its advantages, there are other travel blogging courses available as well. To determine the best course for you, consider factors such as your blogging niche, your experience level, and the specific skills you want to acquire. It’s advisable to research multiple options, read reviews, and compare their offerings to make an informed decision.

3. Does the superstar blogging community offer support?

Yes! The Superstar Blogging Community offers vital tech support through a Facebook group and collaboration board where you can share blog post reviews with other members.

4. Can I learn more than one aspect in this course?

Absolutely, Superstar Blogging teaches different aspects such as how to collaborate with tourism boards and drive traffic to your blog. It typically covers two courses: Travel Writing Course and Travel Photography Course

5. Is there any interaction or lessons from other successful bloggers on this platform?

Indeed there are video lessons from experienced travel writers under Nomadic Matt’s guidance making it valuable for those who recently decided to join the field.

6. Is it worth my money? Are they charging monthly fees or is it a one-time payment plan?

The majority of users believe that they got their money’s worth due to its comprehensive content covering different aspects of travel writing including tips not covered in other courses; all accessible through a convenient one-time payment plan.

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