The Wholesale Formula Review [Dan Meadors & Dylan Frost]

Welcome to this review of “The Wholesale Formula” course.

In the ever-evolving landscape of e-commerce and online business, finding the right guidance and education is crucial. “The Wholesale Formula” has become a well-known online course, promising to unlock the secrets of successful wholesale selling on Amazon.

In this review, we’ll take a close look at what “The Wholesale Formula” has to offer, its key features, and whether it lives up to the hype.

So, let’s dive in and explore what “The Wholesale Formula” has in store for you.

Before I start…

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Key Takeaways

  • The Wholesale Formula” offers an in-depth education on wholesale selling through Amazon. From fundamental concepts to advanced strategies, the course covers sourcing, negotiating deals, inventory management, and scaling operations.
  • With a well-structured curriculum and access to a supportive community, including expert coaching sessions, webinars, and a Facebook group, learners get continuous guidance throughout their journey.
  • While it’s an effective course, it comes at a significant cost, demanding both a financial investment and a commitment of time and effort. Success requires dedication, work ethic, and ongoing learning beyond the course.
  • VERDICT: The Wholesale Formula emerges as a comprehensive, well-structured course offering valuable insights and tools for those serious about entering the wholesale business on Amazon. Its focus on practical application and community support adds significant value, although its high cost and dedication requirements might not suit everyone’s circumstances.

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What is The Wholesale Formula?

“The Wholesale Formula” is an educational course designed by Dan Meadors and Dylan Frost to guide aspiring entrepreneurs and business enthusiasts through the intricacies of wholesale sourcing and selling on Amazon.

This course equips you with a strategic roadmap to navigate the world of wholesaling using your wholesale account, allowing you to effectively source products and develop a profitable business model.

The Wholesale Formula Review

It’s like having a seasoned mentor by your side but in a comprehensive, self-paced course format. This course is tailor-made for those who want to take a deep dive into wholesale selling on Amazon (with Amazon FBA), and from what we’ve seen, it’s not just your typical run-of-the-mill tutorial.

“The Wholesale Formula” is known for its structured approach, providing step-by-step guidance to understand the wholesale market dynamics and master the necessary skills.

From understanding the Amazon marketplace to creating effective business plans and managing inventory, the course offers a comprehensive understanding of the wholesale business model and how to apply it in a competitive market.

The Wholesale Formula goes to great lengths explaining the process of sourcing products in bulk, which you then sell on Amazon for a profit. You learn how to identify viable products to sell at scale.

It’s not just about buying in bulk and hoping for the best. The course teaches you how to identify profitable products, deal with suppliers, manage your finances, and optimize your Amazon game.

Think of it like a roadmap. You start with understanding the basics, like what the wholesale business is all about, then gradually move to more complex stuff like finding the right suppliers, negotiating deals, and maximizing your profits.

Plus, they sprinkle in strategies to help you build a solid, sustainable business.

It’s not just theoretical mumbo-jumbo either. The course throws real-life examples and case studies your way, so you’re not just learning theories but actual strategies that have worked for others.

You’ll even get access to a community of fellow learners, where you can share success stories, exchange ideas, and get that extra boost of motivation when the going gets tough.

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What is Included in The Wholesale Formula?

The Wholesale Formula is packed with over 90 videos by Dan Meadors and Dylan Frost.

What is Included in The Wholesale Formula?

They’ve got coaching sessions where you can pop in, ask questions, and get real-time answers. And if you miss these sessions, you can catch up with the video replays.

Alright, let’s break down what each module of “The Wholesale Formula” brings to the table.

Module 1: Getting Started

This module is your entry point. Here, Dan and Dylan cover the fundamental concepts of the ‘Reverse Sourcing Wholesale’ model.

If you’re from another country, they’ve got you covered on setting up an Amazon FBA account.

If you want to go deep into the intricacies of Amazon FBA, these are the 10 Best Amazon FBA Courses we found.

Module 2: Product Analysis

In this one, you’re diving deep into product analysis with a series of videos. You’ll learn the art of sifting through products on Amazon, seeking those potential winners.

They also throw in insights on the ‘Buy Box’, sales rank, competition analysis, and more.

Module 3: Scouting

Time to get into the nitty-gritty with the ‘TWF Scouting and Sourcing’ system. Dan and Dylan spill the beans on ‘Leaf Sourcing’, Amazon filtering, and leveraging tools like Jungle Scout.

Module 4 – Value Propositions

In this module, you’ll discover the secrets to being irresistible to potential brands, upping your chances of scoring those new accounts. From building a compelling website to optimizing listings, they’ve got you covered with tips on making money selling wholesale.

Module 5 – Sourcing

This is where the rubber meets the road because you learn the exact strategies that Dan and Dylan employ to get in touch with brand owners, crack open wholesale accounts, and negotiate better prices. They’ve even got lessons on predicting future sales accurately to fine-tune your inventory levels and never miss a sale.


  • When you sign up for “The Wholesale Formula,” you may join The Alumni Facebook group. From our firsthand experience, you can ask questions and fellow students are quick to share their strategies. It’s like having 24/7 support at your fingertips.
  • You also get something called the ‘VA Launchpad‘ It teaches you how to hire and train virtual assistants. Think of it as your path to outsourcing a chunk of the workload and turbocharging your Amazon wholesale venture. This approach is also taught by Sophie Howard in her course.
  • You get discounts worth $3000 on software like Jungle Scout and Tactical Arbitrage. These are essential tools that can give you a competitive edge.
  • They share email templates to connect with brand owners and wholesalers successfully. Plus, a treasure trove of communication templates, cheat sheets, calculators, checklists, and spreadsheets.
  • TWF Webinar Recordings. Over 10 hours of deep dives into sourcing, growth strategies, product analysis, and more. It’s like having expert mentors guiding you even after the course is done.
  • You get 60 days of coaching support from TWF Expert Coaches. They’ll be your mentors, helping you navigate the path to building a successful business. They hold Live Video Sessions every week, guiding you and answering your questions.
  • Whenever the course is updated, you’ll get access to the new material, forever. It’s a one-time investment for continuous learning and growth.
  • The Listing Optimization Formula bonus. You’ll learn the art of professionally optimizing Amazon listings and other brand assets, a skill that can significantly boost brand value and sales.
  • “The Business Owners Playbook.” This mini-course is your guide to thinking and operating like a true business owner.

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What is the Amazon Wholesale Business Model?

Selling wholesale on Amazon is a business model that involves purchasing products in bulk from manufacturers or distributors and then selling them on Amazon’s platform.

Essentially, you act as an intermediary between manufacturers and retailers. You buy products in larger quantities at a discounted price and then resell them in smaller quantities to retailers, which can include individual sellers on Amazon.

The primary goal of selling wholesale on Amazon is to generate profits through the margin between the discounted purchase price and the selling price on the Amazon marketplace.

You need to negotiate with suppliers and maintain good relationships with manufacturers to ensure a consistent and profitable supply chain.

Now, Dan and Dylan teach something called ‘Reverse Sourcing Wholesale.’

Picture it like this: instead of going through middlemen (those are the wholesalers), you cut straight to the manufacturers themselves. It’s a bit like Amazon, Costco, and Walmart do things.

Amazon Wholesale vs. Retail Arbitrage and Private Label

One significant advantage of the wholesale model on Amazon is the ability to scale quickly and efficiently.

You can tap into an existing supply chain, leveraging relationships with manufacturers or distributors to obtain products in significant quantities. This bulk purchasing enables you to reach a broad customer base on Amazon without the need for extensive product development or branding efforts.

In contrast to other business models on Amazon, such as private labeling or retail arbitrage, wholesale selling focuses on established branded products.

Private labeling involves creating a new brand or modifying an existing product and then selling it under a unique label.

On the other hand, retail arbitrage (taught by The Selling Family) involves buying discounted or clearance items from retail stores and reselling them for a profit on Amazon.

Wholesale selling, however, centers around selling recognized brands that already have a customer base and demand.

The downside, if you don’t have the money, is that the wholesale model often requires more upfront capital compared to retail arbitrage or dropshipping, because you need to buy products in larger quantities.

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Who are Dan Meadors & Dylan Frost?

Dan Meadors and Dylan Frost both grew up poor but they managed to create a business that has done well on Amazon.

Dan Meadors

Dan Meadors, from Williamsburg, Kentucky, had a childhood shaped by the harsh realities of poverty. He learned early on that one must earn everything, as there are no handouts. He was raised by his mother after his parents’ divorce when he was just five.

In 2011, just days before Christmas, Dan Meadors lost his job. At that point, he had started selling on Amazon as a side hustle. Therefore, the business was not making enough to sustain him and his young family.

The day after losing his job, Dan Meadors fully committed himself to the wholesale business, viewing it as a sink-or-swim moment.

The journey was tough, with numerous moments where he contemplated giving up. However, fueled by the resilience instilled in him by his mother and his desire to help others, he faced the challenges head-on. As time passed, the business began to thrive.

Dylan Frost

Dylan has had a eventful life. You see, during his upbringing in one of the nation’s poorest counties, young Dylan Frost’s aspiration was to become a Postal Worker because his uncle, who was a Postman, lived a relatively comfortable life.

At 18, while juggling part-time work for $5.15 an hour, attending a community college, and relying on food stamps, he felt trapped.

Academically, he didn’t excel. Ranking 57th out of 114 in a struggling high school and with unremarkable GPA and ACT scores, he managed to secure admission to a community college.

He got a part-time IT job at the college, earning $5.15 an hour, which was barely enough to scrape by. Then six years later, he secured a full-time IT job with a $40,000 salary but felt discontented, sensing a predictable, uninspiring career trajectory.

When Dan introduced him to wholesale selling on Amazon, following this entrepreneurial path wasn’t easy, especially with financial uncertainty. Despite his mother’s apprehensions, Dylan seized this chance.

Today, with over $36 million in sales, Dylan takes immense pride in his journey.

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Wholesale Formula Reviews

“The Wholesale Formula” has garnered a plethora of positive reviews from former students because it provides genuine value.

There are few negative reviews and the few criticisms usually come from people who may have approached the course with unrealistic expectations, anticipating instant results.

Wholesale Formula Reviews

Wholesale selling demands time, effort, and a willingness to absorb and apply the knowledge imparted in the course. The key here is understanding that success is a journey, not an overnight achievement.

Those who grasp this fundamental concept tend to reap the benefits and sing the praises of “The Wholesale Formula.” It’s all about aligning expectations with the reality of building a successful wholesale business.

Having said that, I saw these comments about the course on this r/AmazonSeller subreddit thread:

One user says:

Did their course 5 years ago and now have a 7 fig wholesale business . I think the course changed alot and can’t attest to how good it is now, but I would recommend it back then

Another says:

I would say absolutely! You learn the products, you get good deals and develop relationships with manufacturers and get invoices. You price your items competitively in the market and make customers happy.

As far as buying a course I would say do your due diligence, read, study and ask questions. Talk to distributors and manufacturers and build relations and learn from them.

Be upfront about your Amazon store and your business model. And be hungry for more knowledgeable!

It generally has good reviews online and has been widely praised for being effective at teaching people how to start an online business.

The Wholesale Formula Cost

You can either pay for it in a single payment of $2,997 or four payments of $874.

The Wholesale Formula Pricing

You get lifetime access to the course.

The Wholesale Formula Refund Policy

The course has a refund policy:

The Wholesale formula Refund Policy

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Why Should You Take The Wholesale Formula Course?

If you are on the fence about taking the Wholesale Formula Course, here are a few reasons you should consider joining:

It Gets to The Point, No Fluff

The Wholesale Formula is all substance, no fluff. It is the only wholesale course that goes straight to the point.

You won’t find those annoying moments where instructors go off on tangents or engage in irrelevant chatter for what seems like an eternity.

When you invest in a course, you are after efficiency and actionable insights. Thankfully, The Wholesale Formula gets it.

The course is a tight package, delivering vital information throughout every video about how to sell wholesale, empowering you to level up your Amazon business without wasting a precious moment.

Structured Learning Curated by Experts

First, such a course provides structured and organized knowledge curated by experts in the field.

You need to have an understanding of the intricacies of the wholesale model, including product sourcing, pricing strategies, boosting online sales, and marketplace dynamics to make informed business decisions.

Through the course’s wholesale formula workshop, you gain access to tried-and-tested methodologies, potentially saving you from costly trial-and-error approaches.

Shorten Your Learning Curve

Since the Amazon marketplace is highly competitive, having a comprehensive understanding of how to navigate it can give you a competitive edge.

Learning about effective product selection, proper listing optimization, and understanding Amazon’s algorithm can greatly impact your visibility and sales.

The Wholesale Formula course can guide you through these elements, enhancing your ability to make your products stand out in a crowded marketplace.

You Learn How to Scale Your Wholesale Business

The Amazon wholesale business model is inherently scalable and in The Wholesale Formula, you will delve into strategies for scaling operations efficiently, managing inventory, and leveraging Amazon’s fulfillment network.

This knowledge is invaluable if you are aspiring to grow your business and reach a broader customer base without being bogged down by logistical challenges.

They Cover The Legal Matters That May Affect Your Business

A course on the Amazon wholesale business model can also provide insights into legal and compliance aspects.

Understanding the legal requirements, trademarks, and intellectual property issues is crucial for building a sustainable business and avoiding potential legal entanglements.

Access to a Supportive Network of Amazon Wholesalers

Lastly, the course gives you access to a supportive community and network of like-minded individuals. Engaging with fellow learners, discussing challenges, and sharing experiences can be enriching and motivational.

It can lead to collaborations and partnerships, opening up new opportunities and expanding your network within the e-commerce landscape.

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The Downsides of The Wholesale Formula

So, let’s break down the downsides here:

  • First up, it’s a bit heavy on the wallet – yep, it’s on the pricey side.
  • In addition to the fee you pay to sign up, you’ll need a good $500 to $1000 extra for stocking up on inventory.
  • You can only join once a year.
  • “The Wholesale Formula can seem pretty overwhelming at first glance. There’s a ton of information to digest, so you’ve got to be truly committed to making it work.
  • It requires dedication. This isn’t one of those get-rich-quick schemes where you just sit back and watch the money roll in. You’ve got to roll up your sleeves and put in the work.

Alternatives to The Wholesale Formula

If you don’t want to take the Wholesale Formula, here are other Amazon-related courses to explore:

The Freedom Ticket

The Freedom Ticket” is an online course designed to equip aspiring or current Amazon sellers with the knowledge and strategies they need to succeed in the world of e-commerce. Created by Kevin King, a seasoned expert in Amazon selling and online business, this course provides an in-depth, comprehensive education on how to build a successful business on Amazon’s platform.

The Freedom Ticket

The course is structured into a series of modules, each tackling specific aspects of Amazon selling such as product sourcing, building a brand, understanding Amazon’s algorithms, and employing efficient advertising methods.

Accelerate Wholesale

The Accelerate Wholesale course is an advanced educational program designed to take your knowledge and skills in the world of wholesale e-commerce to the next level.

Accelerate Wholesale

This comprehensive course is particularly valuable for individuals who have already embarked on their journey in wholesale selling, either on platforms like Amazon or through other e-commerce channels. It offers a deep dive into the intricacies of the wholesale business model, providing students with the tools and strategies needed to scale their operations and maximize profits.

One of the standout features of the Accelerate Wholesale course is its focus on advanced techniques and tactics. While many entry-level courses cover the basics of wholesale, this program delves into the nuances of finding profitable products, negotiating with suppliers, and optimizing your business for growth. It’s tailored for those who are ready to move beyond the fundamentals and tackle the challenges that come with scaling a wholesale business.

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The Proven Amazon Course (PAC)

“The Proven Amazon Course (PAC)” by Jim Cockrum covers a broad spectrum of topics crucial for Amazon selling, from Amazon wholesale to optimizing your Amazon seller account and implementing advanced strategies to boost sales and profits.

The Proven Amazon Course (PAC)

Besides the valuable knowledge, it offers an array of handy resources such as product research tools, templates, and a private community of fellow Amazon sellers for support and networking.

Verdict on The Wholesale Formula

“The Wholesale Formula” is one of the best courses on understanding the dynamics of wholesale business, providing the tools, strategies, and confidence you need to venture into the world of e-commerce, especially within the Amazon marketplace.

With its structured approach and real-world applications, the course aims to empower you to build a successful wholesale-based business and achieve your entrepreneurial goals.

The course equips you with the knowledge, strategies, and network needed to navigate the complexities of e-commerce successfully. Whether you’re an aspiring entrepreneur or an established businessperson looking to diversify, you will learn something from The Wholesale Formula.

From our analysis, what “The Wholesale Formula” does well is teach you the nitty-gritty of making money by selling products in bulk. Not just any products, mind you—hot-selling, high-demand goodies that people are clamoring for. Think of it as the secret recipe to whipping up a successful wholesale business.

The course breaks down the process into digestible chunks. It’s like a step-by-step guide, holding your hand and walking you through the wild, wild west of wholesale. You’ll learn how to find the best products, negotiate deals with suppliers, and ultimately sell these products on Amazon.

Before you leave

If you’re tired of scams and want a real solution for making money online, check out my no.1 recommendation.

This is the best business to start in 2023 and made me over 27k last month alone:

Go here to see my no.1 recommendation for making money online

David Fortune has been the editor since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.

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