Is Traffic and Funnels Legit? [Unbiased Review]

The world of consulting is filled with gurus and firms who offer sub-par services even when they promise the world to their clients. Is Traffic and Funnels one such firm?

In this review, we will be examining Traffic and Funnels, a consulting firm founded by Taylor Welch and Chris Evans that specializes in developing paid and organic advertising strategies for small client businesses.

I will walk you through all the services they offer if you were considering signing up for one of them and were wondering whether it is legit.

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Table of Contents

Traffic and Funnels Review

What is Traffic and Funnels?

Traffic and Funnels is a consultancy firm that serves tens of thousands of customers and clients through its training programs.

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Launched by two marketing gurus — Taylor Welch and Chris Evans — in 2016, the firm aims to provide value to client-based businesses. Its mission is to help them streamline their sales process to allow them to get more leads and convert them to clients consistently. I first came across Taylor Welch via a program known as Inbound Closer.

Its services target freelancers and agency owners , health and medical practitioners, retired athletes who are looking to create new revenue streams, moms and dads who want to build part time income without disrupting life, coaches who want to be more effective at getting clients, and even existing consultants who want to scale their businesses.

In this review, we will be taking a closer look at the services offered by Traffic and Funnels. But first, let’s focus on the two guys behind it.

Who is Taylor Welch?

Taylor Welch is one of the co-founders of Traffic and Funnels. He is the CEO of the company. He is one of the most vocal personalities in the online entrepreneur space alongside guys like Tai Lopez and John Crestani.

He runs multiple companies with various interests ranging from digital marketing to real estate. His companies help thousands of people across the world develop their businesses, lead fulfilled lives, and make money. He has built 8-figure-portfolio businesses and assets alongside his business partner, Chris Evans.

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Taylor Welch is also an entrepreneur, international speaker, and author of two best selling books.

He is the man behind a top-rated sales training program called The SalesMentor. The program specializes in training phone-based sales rep that mainly work for online companies. Taylor shows his students how to make better sales calls.

Taylor also runs a media-buying firm called Intelligent Advertiser that recruits and develops talent for an array of digital advertising platforms, including Facebook, YouTube, and LinkedIn paid media.

Taylor Welch is also in real estate. His real estate holdings company, Wealthcap, has invested in single family residential real estate across the country. The company holds a diversified portfolio of properties across North Carolina, Alabama, and Missouri.

Taylor Welch is best-known for his training programs that have purportedly reached nearly 50,000 businesses over the past five years.

Who is Chris Evans?

Chris Evans is the co-founder of Traffic and Funnels. He is an entrepreneur, real estate investor, and CEO of Wealth Cap Holdings (which Taylor is also a part of). He is also the co-founder of three international companies.

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He manages and offers advice to companies that spend 7 figures per month on paid traffic. He manages a portfolio of $5 million in income-producing properties. He has been referred to as the “Don Draper” of modern-day advertising (Don Draper was a leading character in a TV show called “Mad Men” that was about advertising in 1960’s New York).

Chris Evans has a passion for writing and fishing in addition to working with consulting clients. He lives with his family in North Carolina.

What is the Clientkit Workshop?

The Clientkit Workshop is the flagship program at Traffic and Funnels. It is a coaching and mentoring program where Taylor Welch and Chris Evans help client businesses develop and sell high-ticket offers. The goal is to ensure that they have a constant stream of customers.

The Client Kit Program takes 10 weeks and by the end of it, you receive tools to help you build a 6-figure per year client business. The target after that is to make it a 6-figure a month business.

Some of the tools you get include copy, lead magnet, offer, tech setup, emails, and sales strategies.

Clientkit Workshop’s 5-pillar system

The client kit workshop is structured as a “5-pillar” system that comprises:

Paid traffic campaigns where you learn how to run a Facebook ad campaign to get more high-value clients.
Selling a High Ticket Offer. A high-ticket offer is a product or service that sells for $3k to $5k
Advanced Sales Strategies. You learn how to get your customers to pay up to $15,000 for your expertise.
Creating automated systems that let your business run on autopilot.

When you sign up for the Clientkit workshop, you unlock access to training modules that show you how to put together every element of a high-ticket client program.

You also have access to Taylor and Chris’ platinum mastermind group where they help you put all the elements of running your business in place.

There are coaching calls every week to ensure that you create a great product, powerful marketing systems, and all the elements you need to build your business without all the headaches of doing it incorrectly.

You also learn:

How to write email copy, landing page copy, and ad copy that you use in your sales funnel.
How to track and optimize profit to make more money.
How to make a good sales call.
How to automate your business.
How to set up Facebook ads to create a consistent supply of high-value clients.
How to target the right crowd for your optimized offer.
How to craft a high-ticket offer.
How to deliver client services with automated systems.

They will help you build and implement a new system that will deliver new clients. To achieve this, they will help you create funnels for your paid traffic campaigns and strategies to keep high value clients coming to your business.

Clickbit Workshop Modules

The program is divided into five modules (and a few bonuses):

MODULE 1: Priming Yourself for Success. This is the module where you learn the mindset and habit frameworks that Multi-Millionaire High Performers typically possess. Most gurus are keen on altering people’s mindsets because they believe that you have to be primed for success to perform. We’ve seen this in programs like Entre Blueprint by Jeff Lerner and High Ticket Closer by Dan Lok.
MODULE 2: Defining Your Dream Avatar and Crafting an Irresistible Offer. This one is about creating good high-ticket offers that not only bring in new leads but also convert at a high rate.
MODULE 3: Opportunity Creation & Validation. You learn how to create new opportunities and perfect the process of validating your customer.
MODULE 4: Sales Strategies to Turn Opportunity into Cash. This is all about earning revenue from the opportunities you take. Monetizing your offer is an important part of running a successful online business.
MODULE 5: Paid Opportunity Acceleration. Once you start monetizing your opportunities, the next step is to scale them to earn more money and hit those lofty income targets.

There are other bonuses that come with this program, including the Platinum Mastermind and a weekly Q&A consulting session to keep you on track and ensure that you meet your targets.

To join The ClientKit Workshop, you need an invite which you get by applying for a free consultation.

News Feed Authority

News Feed Authority is a package through which Taylor Welch markets his Fractional Content system. Fractional Content is a new way of approaching content creation that Taylor formulated where he targets the parts of the brain that handle emotion to improve the likelihood of conversion.

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Taylor’s argument is that when you write informational content, it is not as impactful as fractional content because it leads the reader to think logically. But that leads to disappointment because when making big decisions, such as spending thousands of dollars on a course, readers think emotionally.

Therefore, by triggering that part of the brain and casting yourself as an authoritative figure, you end up getting more clients. This system is designed for consultants, coaches, freelancers, agency owners.

If you want to learn more about how Taylor Welch’s fractional content works and how to implement it in your business, you can only do that by purchasing News Feed Authority.

The program is divided into modules:

Module 1: Fundamentals of Non-Paid Client Acquisition
Module 2: Identifying and Getting In Front Of Your Dream Clients
Module 3: The Implementation Roadmap

You also get three free gifts when you sign up for it:

Free Gift #1: The “2-Step” Strategy training
Free Gift #2: The 8-Figure Organic Swipe File
Free Gift #3: 10 Organic Post Templates

The Consultant Next Door Book

Taylor wrote The Consultant Next Door after hosting about a dozen events for Traffic and Funnels. He realized that he could distill the hundreds of hours of personal training and marketing frameworks into the most powerful lessons. So, he wrote this book.

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The book has been a hit for startups and growing businesses all over the world.

Taylor believes that not all businesses were created equal. So, when he is judging a business model, he looks at three criteria: the amount of effort that it takes to operate, how profitable the business is, and how it withstands competition, economic recessions and other external factors. With those considerations, he can gauge how well the model will perform and for how long it will last.

According to him, popular ecommerce, freelancing, and dropshipping models fall short in one of those three criteria. But there is one model that does well on all three: Consulting.

Taylor’s book is about setting up a consulting business in a way that it meets all three requirements. He draws from his own experience of building a consulting business and bringing in clients.

In his book, he provides you the roadmap to success in the consulting business. He guides you through everything from picking your niche, creating high-ticket offers, and setting your price. The process is all laid out for you in the book.

He also shows you how to market your course content in front of the right people, getting them on the phone, and converting them into clients. Then he shows you how to scale things up on your terms so that you can spend more time on what matters most in your work: developing training material.

The Productivity Pack

The Productivity Pack V2 is a system developed by Taylor for businesses that want to “accomplish more in a fraction of the time.” It is one of the programs Traffic and Funnels offers.

Taylor says that coaches, consultants, and service providers can use the framework he presents to double their output while slicing their workday in half. In the meantime, they get to surpass their business goals and finish each week satisfied with their progress.

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Productivity Pack V2 reveals Taylor’s system and the process by which he creates his to-do list on a monthly, weekly, and daily level. He also talks about time time-blocking and goal-setting for achievement-based outcomes.

He claims to have recorded the training because he realized that after teaching his team members those principles, their performance took off.

The program structure is as follows:

You get three training videos that show you how to schedule your months, weeks, and days for maximum productivity.
You get cheat sheets and other supporting resources.
You get what they call the “#1 Productivity Supplement: The Morning Formula “Normalization” Training.” They say that it is the secret to showing up each day as a person who is primed to succeed.

The $44MM Client Acquisition Funnel

The $44MM Client Acquisition Funnel is a program that Chris and Taylor claim is responsible for $44,786,534.19 (and counting) in Revenue.

They say that it lets you in on how they run Traffic and Funnels. To do that, they reveal what they term as a “high performing client acquisition funnel” and a collection of templates that you can use for your own business.

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They have what the call “10X Turbo Templates” that comprise their best-performing funnels, organic posts, paid ads and emails that they think you can use to boost your business.

They built their 8-figure business on the back of this funnel and these templates.

Here is what you get when you buy the $44MM Client Acquisition Funnel:

10X Best Organic Post Templates: These templates are for organic posts that they say have allowed them to attract and convert clients from social media without advertising or wasting time on webinars.

10X Best Emails: With these email swipes, they say that you can turn your mailing list into clients without using complicated email funnels or falling into the content trap.

10X Best Facebook Ads: With these ad templates, they say that you can crank up your advertising results making your Facebook strategy more effective. This even applies to a Facebook group if you have one of those.

In addition to those, there are bonuses that come with your membership:

FREE BONUS #1: Anatomy of Irresistible Lead Magnets & Landers
FREE BONUS #2: Spam Proof Your Ads, Posts, and Emails
FREE BONUS #3: Confidential Report: Effective Mass Marketing 2020 Edition
FREE BONUS #4: The “Client Desire Framework”
FREE BONUS #5: The State of Email Marketing 2019-2020

iOS Ad Lab

Chris Evans launched iOS ad lab because he realized that iOS 14 is disrupting paid advertising and “creating a data black hole.”

Therefore, he decided to create a program that would be tailored to coaches, consultants, authors, course creators, and other kinds of client businesses to show them how to use paid ads more effectively.

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The program is divided into three modules:

Module #1: Facebook API Conversion ‘Hack’ Facebook API Conversion ‘Hack’

Chris reveals a Facebook ad strategy that reduces the cost of acquiring customers in the new normal. Client businesses learn to target their audiences smarter by learning how to feed clean data into Facebook to create better-converting ads at a lower cost.

Module #2: Our “Internal Eyes Only” Ad Copy Frameworks

Chris leverages many years of marketing know-how, hiring good mentors, and learning from trial and error to provide you with the ad copy frameworks they use at Traffic and Funnels. What he does is show you how to streamline paid advertising to squeeze more value out of your ad spend.

Module #3: Ads To Clients Training

This module is all about showing client businesses how they can use paid advertising to get new clients. Chris provides you with a client-attraction system.

In addition to those modules, you also get a bonus: The “Battle-Tested” Advertising Swipe File. It comprises 50 swipes that have earned over $ million each.

The Packaging Blueprint

The Packaging Blueprint is a 4-step program that enables businesses to package their high-ticket offers more effectively. It is a plug-n-play packaging blueprint that has been used for marketing high-ticket offers to more than 2,000 clients. Is Traffic and Funnels Legit? [Unbiased Review] 44

The Packaging blueprint comprises four modules:

Blueprint Module #1: Extracting Your “Who, What, How.” This module covers how you can achieve clarity and focus in your marketing and client fulfilment so you can earn more with less effort.
Blueprint Module #2: Expert Positioning. This is all about portraying your business as the only viable solution to your clients pressing problem.
Blueprint Module #3: Structuring Your High-Ticket Package. You learn how to build a clear and concise high-ticket package that allows you to charge higher prices without adding more content.
Blueprint Module #4: Offer Presentation. If you keep getting rejected on the phone, you can follow the transcript they provide you to enroll new paying clients with ease.

You also receive free gifts that include: a report on how to market yourself and your business more effectively, an exclusive interview with Jay Abraham, and a guide on how to sell your package with a “sphere of influence strategy.”

Is Traffic and Funnels Legit?

I think Traffic and Funnels is a legit company.

Through the various programs that they offer, Taylor Welch and Chris Evans have been providing their clients with tools that they’ve used to earn more. And from what their customers have written, these tools work because there are tons of positive reviews on their website and on independent ratings site Trustpilot.com.

However, their programs aren’t suited to all people as there are some that have had negative things to say about them (and they are in the minority).

Another allegation levelled against Chris and Taylor is the high pressure sales tactics they use to market their programs. From their perspective, it is understandable considering the industry they work in but if we are honest, it comes across as a bit pushy. However, this doesn’t take away from the fact that the programs work for most people.

Long story short, these guys provide value to their clients and it is no surprise that many people are giving them 5 star ratings.

Traffic and Funnels Conclusion

If you run a client-based business and are considering trying out one of the services offered by Traffic and Funnels, you should do it. But don’t pull the trigger until you are sure that it is something you are comfortable with.

I am saying this because most programs that train people particularly in sales and marketing are designed to nudge you in the right direction. You have to invest your time and effort into every lesson Taylor and Chris teach you to see the results you crave. But even then, success is not guaranteed.

There are no guarantees that everything you try will work but it helps to have someone more knowledgeable than you guiding you.

Before you leave