The Mikkelsen Twins are two Danish brothers who made a name for themselves by popularizing a little-known Amazon business model that allowed them to replace their full-time income and travel the world in just 12 months.
They disrupted the world of online publishing and found a way to generate passive income with their groundbreaking Amazon business model.
In this blog post, we’ll explore the fascinating journey of the Mikkelsen Twins – founders of Audiobook Income Academy (AIA) and “Publishing Life” – as they turned their passion into a profitable business.
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Who are the Mikkelsen Twins?
Rasmus and Christian Mikkelsen are twin brothers who have made a name for themselves in the business of Amazon book publishing.
Rasmus and Christian Mikkelsen never anticipated the path they would embark on. Reflecting on their journey, the Mikkelsen Twins recount their transformation from aimless high school graduates to accomplished entrepreneurs.
Their lives took a significant turn when they reached their twenties. Sharing a modest one-bedroom apartment in Aarhus, Denmark, the Mikkelsen Twins found employment unloading shipping containers for three days a week.
During this period, they often neglected their studies and indulged in activities such as watching movies and TV shows, and recreational marijuana use.
However, a moment of realization dawned upon them when they recognized that they did not want to continue living that way for the rest of their lives. They acknowledged the need for change.
Community College
The Mikkelsen Twins reached out to their parents to express their determination to make a positive change and achieve success. With a clear vision in mind, they made the decision to enroll in community college, fully committed to graduating with exemplary grades.
Their college years demanded an unprecedented level of effort and dedication. They devoted the majority of their time to studying and working diligently.
Surprisingly, they achieved remarkable academic results, exceeding even their own expectations. Yet, despite their accomplishments, they found themselves questioning the purpose behind all their hard work.
Entrepreneurship
Opting to pursue their entrepreneurial aspirations, the Mikkelsen Twins made a bold choice to leave college without informing their parents. This decision marked the beginning of their journey into the realm of online business, which they had previously explored as a side venture during their college years but were now ready to make their primary focus.
In their quest for success, the Twins embarked on testing various business models, fully prepared to pursue the one that yielded the most promising results.
They delved into ventures such as drop shipping, retail arbitrage, Amazon FBA, Merch by Amazon, app development, and more. Along the way, they realized that generating income online did not solely depend on selling physical products.
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Self-Publishing
At the start of their entrepreneurial journey, the Mikkelsen Twins encountered both significant setbacks and modest victories. Self-publishing of books emerged as the standout model for them.
Their approach involved conducting thorough market research to identify compelling non-fiction topics. Utilizing competitor analysis and extensive research, they would then create a comprehensive outline before proceeding to write the book.
To ensure a polished final product, they would enlist the services of a professional designer to craft an eye-catching cover and format the book appropriately.
The culmination of their efforts involved selling their books on the largest online bookstore in the world: Amazon.
In the early stages, the Twins personally authored their books, as they could not afford to hire ghostwriters. They selected topics they possessed in-depth knowledge of, facilitating a faster writing process.
Fast-forward to the present and the Mikkelsen Twins generously share their insights and expertise with the world through Publishing.com. Their aim is to empower others by teaching them how to replicate their successful business model, earning income through the publishing of books.
Business Model
The Mikkelsen Twins’ business model is centered around Amazon book publishing. It involves choosing a niche and publishing books on Amazon’s Kindle Direct Publishing platform. They also publish their books on Audible.
They claim that their system is easy to follow and can be done by anyone, regardless of their experience level. They teach people how to publish books on Amazon and make money from them.
Their courses and coaching programs cover topics such as how to find profitable niches, how to write and publish books, and how to market them effectively. They also provide tools and resources to help their students with this process.
While some people have criticized the Mikkelsen Twins’ business model, claiming that it is a scam, many others have found success with their system. It is important to do your own research and make an informed decision before investing your time and money into any business opportunity.
Their business model may not be for everyone, but for those who are willing to put in the work, it can be a viable way to achieve financial freedom.
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Publishing(dot)Com
Publishing.com, formerly known as Publishing Life, is an online education company that offers one-on-one coaching sessions. The coaching company is tailored to each individual’s needs and goals and covers a range of topics such as business strategy, marketing, and mindset.
According to the Mikkelsens, the coaching is designed to help everyday people overcome obstacles and achieve their full potential.
I covered it in greater detail in my full publishing life review.
Free Webinar
The Mikkelsen Twins offer a free webinar that gives you an introduction to their Audio Income Academy course.
The webinar covers the basics of building a successful online business and provides an overview of the course. The webinar is a great way for people to get a taste of what the Mikkelsen Twins have to offer.
Free Training
The Mikkelsen Twins also offer free training on their website. The training covers a range of topics such as mindset, goal-setting, and business strategy. The training is designed to help people get started.
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What is the Audiobook Income Academy?
If you’re interested in self-publishing audiobooks on Audible by Amazon, you might have heard of the Audiobook Income Academy (AIA) by Christian and Rasmus Mikkelsen.
Note that it is now called Audiobook Impact Academy.
This program is designed to teach you how to create and publish audiobooks that will generate income for you.
The Audiobook Impact Academy is an online course that includes a step-by-step guide on how to find low-cost, talented writers, narrators, and graphic designers. The course is designed to help you create high-quality audiobooks that will sell well on Audible.
The course is broken down into several modules that cover everything from finding the right niche to marketing your audiobooks effectively. The twins claim that the program is suitable for anyone, regardless of their experience level.
Audiobook Impact Academy Cost
The Audiobook Income Academy was initially priced at $997, but it has been increased to $1,997.
To make it more convenient for you, the payment can be made in three installments of $797 each. These installments can be spread out over three consecutive months. However, it’s important to note that if you choose this payment plan, the total amount will come to $2,391.
Alternatively, you have the option to pay using PayPal for added flexibility.
Audiobook Impact Academy Refund Policy
The course offers a money-back guarantee within 24 hours of purchase, during which they will provide a full refund without any questions asked.
After the initial 24-hour period, you have 180 days to generate a profit. In the event that you are unable to achieve profitability, there is an option for a refund. Some individuals have reported difficulties with the customer care department, citing a lack of follow-up on refund requests.
To be eligible for a refund, you must complete all video lessons from Week 1 to the end, participate in two one-on-one coaching calls, and publish one audiobook, making it available on Audible.
If, by the end of this process, you have not generated at least $5,000, they will refund your investment in full and provide an additional $1,000.
AIA 2.0
AIA 2.0 (Audiobook Impact Academy), recently introduced by the Mikkelsen twins, continues to revolve around the idea of cultivating an online business model that educates individuals on becoming publishers.
This course aims to provide an in-depth understanding of the functioning of the publishing industry.
Opinions regarding this program have varied among individuals. While some have found it beneficial and credited it with helping them generate income, others have expressed skepticism and labeled it as a potential scam.
Is Audiobook Impact Academy Legit?
Overall, the Audiobook Impact Academy (AIA 2.0) is a legitimate program that can help you learn how to create and sell audiobooks.
However, the Audiobook Impact Academy has received mixed reviews from customers. Some people have found the program to be very helpful and have successfully used the techniques taught in the course to create and sell audiobooks.
Others have criticized the program for being too expensive and not providing enough value. Detractors can point to the fact that the Mikkelsen Twins have been banned from Amazon multiple times.
Like any other program, it’s not a guarantee of success. If you’re interested in self-publishing audiobooks, it’s worth considering the Audiobook Impact Academy as one of the options available to you.
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Freedom Shortcut
The Mikkelsen Twins published a book called The Freedom Shortcut that is available on Amazon as of writing this as shown in this listing:
The book delves into the realm of self-improvement, offering readers guidance on personal growth and development. Its premise centers on quitting your regular job for online passive income streams. [INSERT]
One of the book’s notable strengths lies in its clear and accessible writing style. The twins cover a range of topics, from goal-setting and time management to mindfulness and positive thinking, providing a broad overview of self-improvement principles.
However, it falls short in its lack of depth and originality. The content often feels generic, regurgitating well-known self-help advice without offering unique insights or practical strategies. It fails to provide a fresh perspective that would captivate readers and compel them to apply the concepts in their lives. Some readers have said that it feels like an advert for the Audiobook Impact Academy.
Overall, The Freedom Shortcut is a mediocre self-improvement book that provides a cursory overview of well-known concepts without offering substantial insights or practical strategies. While it may offer some value to readers new to the genre, those seeking a deeper exploration of personal growth may find themselves wanting more.
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Mikkelsen Twins Net Worth
The Mikkelsen twins have an estimated net worth of $10 million each.
It’s worth noting that the Mikkelsen Twins’ net worth is an estimate, and it’s difficult to know exactly how much money they have.
How Do The Mikkelsen Twins Make Money?
The Mikkelsen twins, Rasmus and Christian, have made a name for themselves as successful self-publishing entrepreneurs. Here’s a breakdown of how they make money:
Publishing eBooks and Audiobooks
The Mikkelsen Twins have made their money through their audiobook self-publishing business, which they teach through their course, Audiobook Income Academy (now Audiobook Impact Academy). They claim to have made $10,000 monthly by selling audiobooks on Amazon, and their course promises to teach you how to do the same.
When the Mikkelsen twins started making money online through Kindle publishing, they wrote and published books on various topics, including self-help, business, and personal development.
They used Amazon’s self-publishing platform to publish their books and earn royalties from sales. They published audiobooks and ebooks, which helped them reach a wider audience and generate more revenue.
Online Courses
The Mikkelsen twins decided to share their knowledge on how to implement their business model. They now make money by teaching others how to self-publish.
They offer online courses on various topics, including Kindle publishing, self-publishing, and digital marketing.
They use their own experience and expertise to create the courses. They also offer mentoring and coaching to help their students.
The Mikkelsen Twins will even choose the niche for you and provide weekly one-on-one coaching and webinars.
YouTube Income
The Mikkelsen Twins launched their YouTube channel in 2017. They posted a video every other day for 6 months talking all about book and audiobook publishing.
The Mikkelsen Twins YouTube channel is not as big as other online personality types but they already have tens of thousands of subscribers.
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Mikkelsen Twins Review
The Mikkelsen Twins created Publishing Life and Audiobook Impact Academy to teach people how to sell books, audiobooks, and e-books on Amazon and Audible. The courses were designed to help people start their own businesses and generate passive income just like they claimed they had managed to pull off.
We can best review them by taking a look at their courses.
Publishing Life has garnered its fair share of controversy, largely due to the reputation of the Mikkelsen Twins. Multiple reports have surfaced, alleging that the twins have faced book bans on Amazon and Audible, citing issues such as poor quality content and potential plagiarism.
One cannot ignore the fact that the Mikkelsen Twins now have a limited presence on Amazon and Audible, which appears to lend credibility to these accusations. It raises questions as to why they would voluntarily halt the sale of their books on these platforms if they were truly making so much money from them.
Moving on to their AIA training program, it is important to note that their sales pages are rife with extravagant and unsubstantiated claims. They assert that anyone can effortlessly make money using their methods, while also suggesting that the market remains untapped.
Additionally, the employment of fake scarcity tactics is noticeable. Despite indications on the official website of an imminent price increase, the pricing for Publishing Life has remained stagnant for months, or possibly even years.
While questionable marketing strategies can be overlooked if the Mikkelsen Twins were still achieving substantial success through their own book sales on Amazon and Audible, the removal of most of their books casts doubt on their claims.
Could these be the reasons why they changed their domain name and possibly their course to Publishing.com (which also happens to render legitimacy owing to how authoritative it sounds)?
Publishing Life (now Publishing.com) and AIA are marred by controversy and dubious assertions. The allegations of book bans, coupled with unsupported claims and marketing tactics, raise concerns about the legitimacy and credibility of the twins. You should exercise caution and thoroughly evaluate the available information before making any investment in Publishing Life.
Having said that, the Mikkelsen Twins have many success stories (particularly on their website) from people who have taken their course and started their own businesses. These success stories show that anyone can achieve financial freedom with the right mindset and tools.
Frequently Asked Questions
What are the Mikkelsen Twins known for?
The Mikkelsen Twins are known for their courses that teach self-publishing. They created a program called Publishing Life (renamed Publishing.com) and a course called Audiobook Income Academy (renamed Audiobook Impact Academy) to teach others how to make money self-publishing.
How old are the Mikkelsen Twins?
As of 2023, the Mikkelsen Twins’ age is not publicly available.
Where are the Mikkelsen Twins from?
The Mikkelsen Twins are originally from Denmark and currently reside in the United States.
What is the Mikkelsen Twins’ profession?
The Mikkelsen Twins are entrepreneurs. They are best known for offering online courses.
What are the Mikkelsen Twins’ social media handles?
The Mikkelsen Twins are active on social media platforms such as Instagram and YouTube.
Do the Mikkelsen Twins have any siblings?
As of 2023, it is not publicly known if the Mikkelsen Twins have any siblings.
Before you leave
If you’re tired of scams and want a real solution for making money online, check out my no.1 recommendation.
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David Fortune has been the editor NoBSIMReviews.com since 2019. He is an expert at writing content on stock advisory services, side hustles, reviewing online business opportunities and many more topics. You can learn more about David on our about us page.